Best SEO consultant for crypto companies: 7 picks for 2025

Navigating the crypto market requires more than just a groundbreaking protocol or a compelling whitepaper; it demands visibility. With fierce competition and a discerning audience, ranking on search engines is non-negotiable for user acquisition, investor confidence, and community growth. Yet, crypto SEO is a specialized field. A generic marketing approach fails to address the unique challenges of tokenomics, regulatory compliance, and the technical jargon inherent to Web3. This is precisely why finding the best SEO consultant for crypto companies is a mission-critical task for any project serious about long-term success.

This guide is designed to cut through the noise. We’ve done the heavy lifting to identify, vet, and profile the top SEO consultants and agencies that specialize in the blockchain and cryptocurrency space. Forget endless hours of searching and vetting. Here, you will find a direct path to partners who understand your world, from promoting a new L1 blockchain to driving traffic for a DeFi platform.

Inside this comprehensive roundup, you'll discover:

• Detailed profiles of leading crypto SEO specialists like Austin Heaton and agencies such as Coinbound.
• Direct comparisons between full-service agencies, specialized consultants, and freelance platforms like Upwork and Toptal, helping you match the right model to your budget and needs.
• Actionable insights and tactical examples of their specific strengths, including token launch SEO, content strategy for complex technical topics, and readiness for AI-driven search.

Each profile includes direct links and key information to streamline your decision-making process. Whether you're a B2B crypto startup building your sales pipeline or an established exchange aiming to dominate search results for high-intent keywords, this list will help you find the expert partner to achieve your organic growth goals. Let’s explore the top contenders.

1. Austin Heaton

Austin Heaton stands out as a premier choice for crypto and web3 companies seeking a hands-on, senior-level consultant who bridges the gap between traditional SEO and the emerging landscape of AI-driven search. Operating as a strategic partner rather than a large, impersonal agency, Heaton delivers a sophisticated, full-stack approach that aligns technical precision with forward-thinking content strategy. This model is particularly effective for crypto projects that require nuanced, compliant, and highly authoritative content to build trust and capture high-value organic traffic.

His consultancy is built on a foundation of delivering rapid, measurable results. Crypto startups and scale-ups often operate on aggressive timelines, and Heaton’s process is designed to match that pace, promising prioritized opportunities and initial visibility gains within the first seven days of engagement. This immediate momentum is a significant differentiator from traditional agency models that often require months of onboarding before showing tangible progress. For example, instead of a 60-day audit, Heaton might identify and help fix a critical indexing issue with a project's documentation in the first week, immediately unlocking organic traffic.

Why Austin Heaton is a Top SEO Consultant for Crypto Companies

The core of Austin Heaton's value proposition for the web3 space is his specialized expertise in Generative Engine Optimization (GEO) and AI/LLM auditing. As search behavior evolves with the rise of AI chatbots and large language models, crypto companies need an SEO strategy that prepares their content to be a primary source for these new platforms. A tactical example of Heaton's approach would be restructuring a client's whitepaper into a Q&A format using schema markup, making it easier for models like ChatGPT and Perplexity to ingest and cite it as an authoritative source for queries like "what is [YourProjectName]'s consensus mechanism?".

This future-proofs a crypto company’s digital footprint. While competitors focus solely on ranking keywords on a search results page, Heaton’s clients are positioned to become the authoritative answer wherever users are seeking information, be it a standard search or a conversational query with an AI assistant. This is a crucial comparative advantage against agencies still focused on old-school keyword density tactics.

Differentiated Approach and Key Service Offerings

Heaton’s services are packaged into clear engagement models designed for different growth stages, moving beyond the one-size-fits-all retainers common in the industry. This provides a more tactical entry point compared to the large, bundled agency contracts.

This structured yet flexible approach allows crypto companies to select a partnership level that aligns with their immediate goals and budget, whether it's establishing an initial market presence or scaling an already successful platform.

Practical Benefits and Proven Outcomes

Working with a senior consultant like Austin Heaton translates into direct, tangible benefits. Clients report an average traffic lift of approximately 25% within the first 90 days, a testament to his focus on high-impact optimizations. His track record includes securing top-3 Google rankings for over 18,000 keywords, driving thousands of direct sales and user sign-ups from organic search.

For a crypto project, this could mean ranking #1 for "decentralized identity solutions," capturing enterprise leads, or ranking for long-tail educational queries like "how to stake [YourTokenName]," driving new holders into your ecosystem. The hands-on model ensures that the person who develops the strategy is also deeply involved in its execution, eliminating the communication gaps and diluted expertise common in layered agency structures.

Expert Insight: The senior consultant model ensures that strategic creativity and deep expertise are applied directly to your project. You collaborate with the expert, not an account manager, leading to faster, more intelligent execution.

Pros:

• Rapid, Measurable Impact: Delivers prioritized visibility opportunities within 7 days and an average traffic gain of ~25% in the first 90 days.
• Specialized GEO/AI Expertise: Prepares websites and content for both Google and AI-driven search engines, a crucial advantage in the evolving digital landscape.
• Proven ROI: A track record of over 18,000 keywords in Google's top 3 and thousands of sales driven by organic search.
• Direct Senior Leadership: The hands-on consultant model guarantees direct strategic guidance and clear communication without agency layers.
• Holistic Growth Focus: Integrates technical SEO, content, link building, and UX/conversion guidance for a full-funnel impact.

Cons:

• No Public Pricing: Engagement costs are provided via custom proposal or consultation, which may not be ideal for teams needing immediate budget estimates.
• Limited Capacity: As a boutique consultancy, availability may be limited compared to larger agencies, making it better suited for companies seeking a high-touch strategic partnership.

Website: https://austinheaton.com

2. Coinbound

Coinbound positions itself as a full-service, crypto-native marketing agency, making it an excellent choice for Web3 projects seeking a comprehensive, "done-for-you" SEO solution. Unlike a solo freelance consultant who might focus solely on strategy or technical audits, Coinbound provides an end-to-end team that handles everything from initial keyword research and content creation to technical implementation and performance-based link building. This integrated approach is ideal for companies that need a single, accountable partner to own their entire search presence.

What truly sets Coinbound apart is its deep entrenchment in the Web3 ecosystem. With a track record spanning over 1,250 campaigns for hundreds of crypto clients, their team possesses a native understanding of the industry's nuances. This expertise translates into more effective content that resonates with a crypto-savvy audience and link-building strategies that leverage established relationships with top-tier Web3 media outlets and influencers. A tactical example is their ability to secure a guest post on a major crypto news site that not only earns a backlink but is also amplified by their network of crypto influencers on X (formerly Twitter).

Key Offerings and Specialization

Coinbound’s services are built around a holistic SEO framework tailored specifically for the blockchain space.

• Crypto-Specific Content Strategy: They develop content that targets high-intent keywords across the user journey, from top-of-funnel educational articles explaining DeFi concepts to bottom-of-funnel comparisons of crypto exchanges.
• Performance Link Building: This unique offering involves acquiring high-authority backlinks from relevant crypto publications. Their deep media connections allow them to secure placements that an independent consultant might struggle to access.
• Technical SEO for Web3: The team handles technical optimizations critical for crypto sites, such as structuring data for token pages, ensuring whitepapers are indexable, and optimizing for Core Web Vitals to provide a seamless user experience.

Engagement and Pricing

As a full-service agency, Coinbound operates on a monthly retainer model. While this engagement model is typically a higher investment than hiring a single freelancer, it provides a dedicated team and comprehensive execution. Their pricing structure makes them a better fit for established projects and scale-ups rather than early-stage startups with limited marketing budgets. Potential clients should inquire directly for custom quotes, as availability can be limited due to high demand. For those interested, you can learn more about Coinbound's approach to Web3 SEO to see if their model aligns with your goals.

• Crypto-native expertise and deep industry connections.
• Proven results with documented case studies showing significant traffic and Domain Authority growth.
• Fully managed "done-for-you" service covering all aspects of SEO.

• Agency retainer costs are higher than freelance consultant rates.
• May have limited availability for projects with smaller budgets.

Website: https://coinbound.io/seo/

3. MarketAcross

MarketAcross distinguishes itself by blending public relations with search engine optimization, offering a powerful combination for growth-stage crypto companies. Instead of treating SEO and PR as separate channels, MarketAcross integrates them into a unified strategy. This approach is designed for projects that not only need to rank for high-intent keywords but also want to build brand authority and credibility through earned media in top-tier crypto publications. Their model positions them as an ideal partner for teams looking to amplify their market presence and secure authoritative backlinks simultaneously.

What makes MarketAcross a compelling choice is its established network and proven track record in crypto media. The agency leverages deep-rooted relationships with leading journalists, editors, and influencers across the Web3 landscape. This access allows them to secure thought leadership placements and organic brand mentions that double as high-authority backlinks, a feat that is often challenging for a standalone SEO consultant. For companies aiming to become recognized leaders in their niche, this PR-led SEO approach provides a significant competitive advantage. For example, getting your CEO quoted in a Coindesk article about ZK-proofs provides a powerful backlink that a pure SEO agency couldn't easily replicate through standard outreach.

Key Offerings and Specialization

MarketAcross builds its services around a synergy of content, technical SEO, and high-profile media outreach, all tailored for the blockchain industry.

• Integrated PR & Link Building: Their core offering is securing placements in major crypto news outlets. A feature on a platform like Cointelegraph not only drives referral traffic but also provides a powerful, topically relevant backlink that boosts domain authority.
• Web3 Keyword & Content Strategy: The team performs in-depth keyword research to identify high-intent search terms and develops content that addresses user needs while positioning the client as an industry expert. This includes everything from technical deep-dives to market analysis.
• On-Page & Technical Optimization: Beyond content, MarketAcross ensures a project's website is technically sound, focusing on site speed, mobile-friendliness, and structured data to improve indexing and search visibility.

Engagement and Pricing

MarketAcross operates on a results-based retainer model, with pricing tied to specific deliverables and campaign goals. This structure means their services are a significant investment, making them best suited for well-funded, growth-stage companies and established brands rather than early-stage startups. The PR-heavy component naturally increases the cost compared to a standard SEO-only engagement. Teams should be prepared for a premium investment that reflects the value of securing tier-1 media coverage. You can learn more about MarketAcross's services for blockchain companies to determine if their integrated approach fits your marketing objectives.

• Uniquely combines SEO with PR for building authority and acquiring high-quality backlinks.
• Strong, established relationships with top crypto media outlets.
• Proven roster of leading blockchain clients and visible media hits.

• PR-integrated model carries a higher price tag than standalone SEO services.
• Best for established projects with a significant marketing budget, not early MVPs.

Website: https://marketacross.com/

4. Lunar Strategy

Lunar Strategy operates as a comprehensive Web3 growth agency, making it an ideal partner for crypto projects that view SEO not as a siloed channel but as a core component of a larger go-to-market strategy. Unlike specialized SEO-only firms, Lunar Strategy integrates search engine optimization with public relations, influencer marketing, and paid media. This holistic approach is designed for companies that need SEO efforts to be perfectly synchronized with product launches, PR announcements, and influencer campaigns, ensuring a unified and amplified brand message across all channels.

What distinguishes Lunar Strategy is its ability to build momentum by aligning different marketing disciplines. For example, when they secure a high-authority placement in a top-tier crypto publication for PR, their SEO team ensures that the article is optimized and that the backlink provides maximum value. This synergy transforms isolated marketing activities into a powerful, cohesive growth engine. A tactical example would be coordinating the launch of an SEO-optimized pillar page about "liquid restaking" with an influencer campaign on X that drives initial traffic and social signals to the new content, helping it rank faster.

Key Offerings and Specialization

Lunar Strategy’s value proposition lies in its integrated growth programs, where SEO is a strategic pillar rather than a standalone service.

• Integrated SEO and PR: They coordinate content creation and outreach so that PR placements generate high-authority backlinks, and SEO content is amplified through media channels. This creates a powerful feedback loop that boosts brand credibility and search rankings simultaneously.
• Multi-Channel Go-to-Market Strategy: Their team develops unified campaigns where SEO content (e.g., educational guides) is promoted by influencers, and paid media drives traffic to high-converting, SEO-optimized landing pages.
• On-Site and Content Optimization: As part of their broader growth programs, they provide essential SEO services, including on-site technical optimizations and the creation of targeted content designed to capture search intent relevant to the project's niche.

Engagement and Pricing

Lunar Strategy engages with clients through custom-built growth programs, typically structured as monthly retainers. This model is best suited for companies looking for a single, strategic partner to manage multiple facets of their digital marketing. While the SEO-specific offerings may not be as granularly itemized on their website as a pure-play SEO agency, the value comes from the strategic integration. They offer a free initial consultation to discuss a project's needs and build a tailored program. This approach makes them a strong contender for a project seeking a long-term, multi-channel growth partner rather than a single-service vendor.

• Demonstrated Web3 portfolio with the ability to align SEO with broader marketing pushes.
• Holistic approach is ideal for teams needing strategy and execution across multiple channels.
• Synergistic campaigns that amplify results beyond what single-channel efforts could achieve.

• SEO services are part of a larger package, which may not suit companies only needing SEO.
• As a boutique agency, their team may have limited bandwidth for rapid, massive scaling.

Website: https://www.lunarstrategy.com/

5. Upwork

Upwork offers a different approach for crypto companies, serving as a vast freelance marketplace rather than a single agency or consultant. This platform is ideal for projects that need flexibility, allowing them to hire individual SEO specialists for specific tasks, on a fractional basis, or for project-based engagements. Instead of committing to a full-service retainer, a crypto company can use Upwork to find a strategist for a technical audit, a writer for a series of articles on DeFi, or a link-building expert for a short-term campaign. This model provides unparalleled control over budget and scope.

What makes Upwork a strong contender is its robust filtering and vetting system. Companies can specifically search for freelancers who list "crypto," "blockchain," or "Web3" in their profiles, then scrutinize their work history, client feedback, and portfolios. This transparency allows you to identify a potential best SEO consultant for crypto companies by directly assessing their past performance and industry-specific experience. A tactical approach is to hire three different writers for a single blog post and choose the one who best captures your project's technical voice before commissioning a larger content series.

Key Offerings and Specialization

Upwork’s strength lies in its diverse talent pool and flexible engagement models, making it a powerful resource for building a custom SEO team.

• Targeted Skill-Based Hiring: You can hire for hyper-specific needs, such as a technical SEO expert to handle hreflang tags for a global exchange or a content strategist who has written extensively about DAOs and governance tokens.
• Flexible Pricing Models: Engage freelancers on an hourly basis for ongoing consultation or use fixed-price contracts for well-defined projects like a whitepaper optimization or a keyword research report.
• Built-in Platform Protections: Upwork’s escrow system and dispute resolution provide a layer of security, ensuring that payments are only released when milestones are met and work is approved.

Engagement and Pricing

Upwork’s pricing is entirely dependent on the freelancer you choose to hire. Rates can range from $50/hour for a junior specialist to over $200/hour for a seasoned SEO consultant with a deep crypto portfolio. This variability allows companies of all sizes to find talent that fits their budget. For those new to this model, it's wise to start with a small, fixed-price project to test the relationship. This approach aligns well with a flexible marketing strategy, which you can explore further in SEO as a service models.

• Access to a wide, global talent pool with varying levels of crypto expertise.
• Flexible and often more affordable pricing compared to agency retainers.
• Ability to start quickly and trial freelancers with small projects.

• Quality can be inconsistent; requires significant effort to vet candidates.
• Top-tier crypto SEO experts often command premium rates and may have limited availability.

Website: https://www.upwork.com/hire/seo-experts/

6. Fiverr

Fiverr offers a different approach to finding SEO support, acting as a global marketplace for freelance services rather than a dedicated agency or single consultant. For crypto companies needing discrete, well-defined tasks completed quickly, it can be an effective and budget-friendly resource. Instead of engaging in a long-term retainer, teams can purchase fixed-price "gigs" for specific needs like a one-time keyword research report, on-page optimization for a set of token pages, or a technical audit of a new dApp landing page.

What makes Fiverr a unique option is its sheer volume and speed. A project can find and hire talent for a small task in a matter of hours, making it ideal for supplementing an in-house team or testing a specific tactic without a large commitment. However, this model places the burden of vetting and project management squarely on the buyer. Success on the platform depends heavily on identifying high-quality, experienced sellers amidst a sea of less reputable providers. A smart tactic is to filter exclusively for "Fiverr Pro" sellers, who are manually vetted by the platform, to dramatically increase the quality of candidates.

Key Offerings and Specialization

Fiverr’s strength lies in its task-based, a la carte service model, allowing companies to pick and choose specific SEO deliverables.

• Crypto-Tagged Gig Services: The platform has a large inventory of freelancers offering crypto-specific services, from writing blockchain-focused blog posts to targeted link outreach to Web3 publications.
• Fixed-Price Packages: Gigs are sold in packages (Basic, Standard, Premium) with clearly defined deliverables, timelines, and costs. This transparency is perfect for one-off projects with a fixed budget.
• Vetted Seller Tiers: To mitigate quality risks, Fiverr offers tiers like Fiverr Pro and Seller Plus, which highlight freelancers who have been manually vetted by the platform for professional skills and service quality. Prioritizing these sellers is a crucial tactic for crypto projects.

Engagement and Pricing

Engagement on Fiverr is transactional and project-based. You purchase a gig, provide your requirements, and receive the final deliverable by a set deadline. This model is highly accessible, with prices for simple tasks starting as low as $10-$20 and scaling up to several thousand for comprehensive work from a Pro seller. This makes it an excellent choice for startups testing the waters of SEO or for teams that need to offload a specific, time-consuming task without hiring a full-time consultant. The key is to create a very detailed brief to avoid miscommunication.

• Highly affordable and transparent pricing for small, well-scoped tasks.
• Fast turnaround times and a massive pool of providers to choose from.
• Useful for tactical execution when strategy is already defined internally.

• Quality is highly inconsistent; requires significant effort to vet sellers.
• Risk of encountering low-quality link schemes and black-hat tactics.
• Not suitable for comprehensive, long-term strategic SEO partnerships.

Website: https://www.fiverr.com/gigs/crypto

7. Toptal

Toptal operates as an exclusive network of top-tier freelance talent, making it an ideal choice for crypto companies that need senior, pre-vetted SEO leadership without the overhead of a traditional agency. Instead of providing a fully managed service, Toptal connects you with elite SEO strategists and technical specialists whom you manage directly. This model is perfect for Web3 projects that have an in-house marketing team but require a seasoned expert to guide strategy, oversee execution, or tackle complex technical challenges.

What makes Toptal uniquely powerful for the crypto space is its cross-disciplinary talent pool. A crypto company can hire not just a world-class SEO consultant but also a blockchain engineer or a Web3 product manager from the same platform. This allows for the creation of a blended, on-demand team that can seamlessly align SEO initiatives with technical product development, a critical advantage when optimizing tokenomics pages, dApp user flows, or complex DeFi protocols for search. For example, your Toptal SEO expert could collaborate directly with a Toptal developer to implement structured data for your token's live price feed, a highly tactical move to secure rich snippets in search results.

Key Offerings and Specialization

Toptal’s value lies in the caliber of its talent and the flexibility of its engagement models.

• Pre-Vetted Senior SEO Experts: Toptal’s rigorous screening process (accepting only the top 3% of applicants) ensures you are matched with consultants who have extensive, proven experience in competitive niches.
• Blended Team Creation: The platform allows you to source a senior SEO strategist and, for example, a Solidity developer to work in tandem. This integrated approach ensures technical SEO recommendations are implemented correctly and efficiently.
• Flexible Engagement Models: Hire talent on an hourly, part-time, or full-time basis to fit your project’s needs, from a one-off technical audit to a long-term strategic leadership role.
• No-Risk Trial Period: Toptal offers a trial period with any new hire. If you're not completely satisfied, you won't be billed, significantly de-risking the hiring process.

Engagement and Pricing

Toptal’s pricing reflects the premium quality of its talent, with rates typically higher than open marketplaces like Upwork or Fiverr. Engagements are structured around direct contracts with the freelancer, billed through the Toptal platform. The model is best suited for established crypto companies with sufficient budget to secure senior-level strategic guidance. The platform’s key benefit is speed; they can match you with qualified candidates in as little as 48 hours, allowing your project to move quickly.

• Access to the top 3% of vetted SEO and blockchain talent.
• Ability to create a blended team of SEO and technical Web3 experts.
• Flexible engagement models and a no-risk trial period.

• Premium rates are a significant investment compared to other platforms.
• Requires in-house management, as you are hiring an individual, not a managed service.

Website: https://www.toptal.com/services/marketing-agency/search-engine-optimization-services

Top 7 Crypto SEO Consultants — Comparison

Final Thoughts

Navigating the complex and highly competitive landscape of Web3 requires more than just a great product; it demands exceptional visibility. As we've explored, securing a top spot in search engine results is a non-negotiable for crypto companies aiming for mainstream adoption and investor confidence. The right SEO partner doesn't just build links; they build a compliant, forward-thinking strategy that resonates with both algorithms and your target audience, from degen traders to institutional investors.

Choosing the best SEO consultant for crypto companies from our list means matching your project’s specific needs with the right expertise. Your decision hinges on several critical factors we've discussed, including your budget, your need for specialized crypto knowledge, and your desired level of hands-on involvement.

Recapping Your Options: A Quick Comparison

Let's distill the key takeaways to help you make a final decision:

• For Deep, Specialized Expertise: Consultants like Austin Heaton offer a potent combination of deep SEO mastery and genuine Web3 fluency. This is the ideal choice for projects needing a strategic partner who understands tokenomics, whitepaper optimization, and the nuances of E-E-A-T for blockchain technology. Their approach is highly customized and data-driven, perfect for ambitious projects aiming for market leadership.
• For Full-Service Crypto Marketing: Agencies like Coinbound and MarketAcross provide a broader suite of services beyond just SEO, including PR, influencer marketing, and community management. If you need an integrated marketing push where SEO is one component of a larger campaign, these agencies offer a cohesive, one-stop solution.
• For Scalable Agency Support: Lunar Strategy offers a solid, agency-style approach tailored for the crypto space. They are a great middle-ground option for projects that have outgrown freelancers but are not yet ready for a dedicated in-house team or a senior-level consultant.
• For Project-Based & Budget-Conscious Needs: Freelance platforms like Upwork, Fiverr, and Toptal provide access to a global talent pool. These are excellent for specific, well-defined tasks like a one-time technical audit, a batch of keyword-optimized articles, or a targeted link-building campaign. The key here is a rigorous vetting process to find a gem among the vast selection.

Actionable Next Steps: Your Hiring Checklist

Before you reach out to anyone, use this checklist to solidify your own requirements. Having clear answers will make your initial conversations far more productive.

1. Define Your Core SEO Goal: Is it driving traffic to your dApp? Generating leads for your L1 blockchain? Boosting sign-ups for an NFT marketplace? Be specific. A goal like "Increase organic sign-ups for our staking platform by 30% in 6 months" is much stronger than "get more traffic."
2. Set a Realistic Budget: Determine what you can allocate monthly or for a one-time project. This will immediately help you decide between a top-tier consultant, an agency, or a freelancer. Remember, in SEO, you often get what you pay for.
3. Audit Your Internal Resources: Who on your team will be the point of contact? Do you have developers available to implement technical SEO fixes? Do you have content writers, or will you need the consultant to provide them?
4. Prepare Your Questions: Revisit our vetting criteria. Ask potential partners about their experience with E-E-A-T in crypto, their approach to compliant content, and how they measure success beyond just rankings. Request case studies specifically from other Web3 or fintech clients.

Ultimately, selecting the best SEO consultant for your crypto company is a strategic investment in your project's long-term viability. The digital frontier of Web3 is still being mapped out, and the projects that prioritize discoverability today will become the dominant landmarks of tomorrow. Choose a partner who not only understands the current terrain but can also anticipate the shifts ahead, from LLM optimization to evolving regulatory landscapes.

Ready to partner with an SEO expert who lives and breathes both crypto and search? Austin Heaton combines deep, hands-on experience in the Web3 space with a proven track record of driving measurable organic growth for innovative companies. If you're looking for a strategic partner to navigate compliance, build authority, and dominate search results, explore what's possible at Austin Heaton.