Best B2B SEO Consultant — Austin Heaton
12 years of hands-on B2B SEO experience helping SaaS, FinTech, and technology companies turn organic search into their highest-converting revenue channel — across Google and AI search platforms like ChatGPT, Perplexity, and AI Overviews.
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What Separates Austin Heaton from Other B2B SEO Consultants
Most B2B SEO consultants deliver keyword reports and blog posts. Austin Heaton operates as a strategic growth leader — driving revenue from organic search, not just traffic.
12+ Years of B2B-Specific SEO Experience
Not a generalist agency. Austin has spent over a decade working exclusively with B2B SaaS, FinTech, and technology companies — understanding long sales cycles, complex buyer journeys, and high-intent keyword targeting.
SEO + AI Search Under One Roof
Most B2B SEO consultants ignore AI search entirely. Austin optimises for Google and AI platforms like ChatGPT, Perplexity, and AI Overviews simultaneously — so you don't fall behind as search evolves.
Revenue-Focused, Not Traffic-Focused
Every strategy is built around pipeline and qualified leads — not vanity metrics. Content targets purchase-intent keywords and buyer-stage queries that actually convert into sales opportunities.
Proven, Measurable Results at Scale
1.7M organic sessions (+1,419%), 60K+ top-3 rankings, 2,000+ sales from organic search, and 21K+ AI search clicks in 12 months. Real numbers from real B2B client engagements.
Senior Operator, Not a Junior Team
You work directly with Austin — a senior B2B SEO strategist — not an account manager relaying messages. Strategic direction and hands-on execution from the same person.
Published Authority in B2B Growth
Featured in SimilarWeb, European Business Review, Digital Journal, Fast Company, and more. Austin doesn't just consult on authority — he has it, and search engines recognise that.
How Austin Heaton Drives B2B Organic Growth
Sustainable B2B SEO requires more than content and keywords. Austin builds growth systems across four compounding pillars that work together to generate pipeline.
Revenue-Intent Content
Content strategy built around purchase-intent keywords and buyer-stage queries that attract decision-makers — not just top-of-funnel traffic that never converts.
Technical SEO Foundation
Site architecture, schema markup, crawl optimisation, and Core Web Vitals management that ensures search engines and AI models can find and trust your content.
Authority & Link Building
Strategic backlinks, digital PR, and authority-building posts on external publications that strengthen your domain trust and entity signals across Google and AI search.
AI Search Optimisation
Optimising your brand and content for visibility in ChatGPT, Perplexity, Gemini, and AI Overviews — so you're cited as the answer, not just ranked on a page.
Full B2B SEO Leadership & Deliverables
Not just audits and keyword lists. You get strategic ownership and hands-on execution across every lever that drives B2B organic growth and pipeline.
SEO Strategy & Roadmap
A data-driven SEO strategy aligned to your revenue targets, sales cycle, and buyer personas — with a clear quarterly roadmap for execution and measurement.
Content Strategy & Production
Purchase-intent content targeting every stage of the B2B buyer journey — from problem-aware to comparison queries to decision-stage pages that convert into pipeline.
Technical SEO Management
Ongoing technical auditing, site architecture, schema markup, crawl optimisation, and Core Web Vitals management to maintain a healthy, high-performing technical foundation.
Link Building & Digital PR
Strategic backlink acquisition and earned media placements that build real domain authority — not low-quality link schemes that create risk.
AI Search & AEO
Answer Engine Optimisation across ChatGPT, Perplexity, Gemini, and AI Overviews — ensuring your brand is cited and recommended where B2B buyers are increasingly searching.
Reporting & Revenue Attribution
Monthly reporting tied to pipeline and revenue — not just traffic dashboards. Clear attribution showing how organic search impacts qualified leads and closed deals.
Why Most B2B Companies Underperform in Organic Search
B2B companies invest in SEO but rarely get the results they should — not because SEO doesn't work, but because it's executed without strategic ownership.
- Content targets traffic, not buyer intent or pipeline
- SEO is managed by junior teams or generalist agencies
- Technical debt accumulates with no one accountable
- AI search is ignored entirely — competitors get cited instead
- No clear connection between organic traffic and revenue
B2B buyers start with search
67% of the B2B buyer journey happens digitally before a prospect ever talks to sales. Organic search is the largest driver of that research.
Traditional search is shrinking
Gartner predicts traditional search volume will decline by 25% by 2026 as users shift toward AI chatbots and virtual agents.
AI traffic converts better in B2B
Referral traffic from ChatGPT and Perplexity consistently shows 10x or higher conversion rates than traditional organic in B2B contexts.
Zero-click is the new default
Nearly 60% of Google searches end without a click. AI Overviews are driving 20-30%+ CTR declines on affected queries — including B2B keywords.
What You're Actually Buying
Not blog posts. Not keyword spreadsheets. Not monthly reports that no one reads. You're buying organic growth leadership tied to revenue.
Revenue-Tied Organic Growth
Every strategy, every piece of content, every technical fix is connected to pipeline and qualified leads — not vanity traffic metrics that don't impact the business.
Google + AI Search Coverage
Optimisation across Google, AI Overviews, ChatGPT, Perplexity, and Gemini — so your company is visible wherever B2B buyers research and shortlist solutions.
Senior Strategic Ownership
One accountable senior operator who owns direction and outcomes. No account managers, no junior teams, no handoffs between strategy and execution.
Compounding Organic Growth
SEO systems designed to compound over time — building authority, content depth, and technical health that grows your organic channel quarter over quarter.
Who This Is For
✓ This Is a Fit If You:
- Are a B2B SaaS, FinTech, or technology company
- Need organic search to drive pipeline and revenue
- Want senior SEO leadership without hiring full-time
- Want Google and AI search optimisation together
✗ This Is Not a Fit If You:
- Want cheap, high-volume blog production
- Expect results in 30 days with no strategic investment
- Only care about traffic volume, not lead quality
- Are looking for a one-off audit or project
Turn Organic Search Into Your Best Revenue Channel
If your B2B company needs organic search to drive pipeline and you want a senior operator — not a junior team — let's talk.
Book a Call with Austin Heaton