Austin Heaton — B2B SEO & AEO Consultant | 12+ Years in Search

Now booking new engagements

B2B SEO & AEO Consultant with 12+ Years in Search

I turn AI search traffic into pipeline and closed revenue. Your brand gets cited by ChatGPT, Perplexity, Claude, Gemini, and AI Overviews for the exact queries your buyers ask before they pick a vendor, and those citations convert at rates traditional SEO can't match.

One senior operator, full-stack execution, no outsourcing.

Austin Heaton, B2B SEO and AEO Consultant
5–7x
Avg client ROI on engagement
5–7x
Average client ROI, documented
+560%
Avg AI click growth in 45 days
1 wk
To first measurable results
12+
Years of search experience
What You Get

Full-Stack AEO + SEO Execution

Everything required to dominate AI search and Google rankings, delivered by one senior operator. Zero handoffs, one accountable owner.

⚡ Core Engagement

One Operator, One Accountable Owner, Complete Execution

Strategy through implementation, shipped every week.

1Content & Authority

  • 20 Revenue-Generating Articles / MonthBottom-funnel, purchase-intent content engineered for AI citation and top-5 Google rankings. No generic blog filler, only pieces that close deals.
  • 3 Featured Posts on Major Publications / MonthArticles published under your name on high-authority sites (DA 60–90) that AI models like ChatGPT and Perplexity pull from when answering buyer questions.
  • 30 Targeted Brand Mentions / MonthStrategic citations across the web where your ICP actually discovers tools and vendors.
  • 6 High-Authority Backlinks / MonthFrom DA 60+ sites that move rankings, entity signals, and credibility.
  • Landing Page Fixes & Conversion OptimizationRewrites, layout updates, CTA improvements, and messaging tightening on your highest-traffic landing pages so more AI-sourced visitors actually convert.

2Technical, Tracking & Reporting

  • Full Technical SEO + AEO FixesSchema, entity markup, crawl optimization, site architecture. Ongoing, not a one-time audit.
  • Citation Intelligence War RoomCustom AI visibility tracker monitoring ChatGPT, Claude, Gemini, and Perplexity daily so you see exactly which prompts cite you.
  • Revenue Attribution DashboardLive dashboard tying AI citations and Google rankings to conversions, leads, and closed revenue in your CRM.
  • Weekly Progress Reports + Slack AccessLive dashboards, not quarterly PowerPoints. Direct Slack line to me, same-business-day response, no account manager.
Book a Call to Discuss Scope

Pricing is tailored to scope and shared on the intro call.

The Numbers That Matter

How I Prove ROI

Live dashboards, not quarterly PowerPoints. Every client gets the full AI visibility stack from day one, so pipeline and closed revenue are always visible.

Generative Engines dashboard showing citations by AI model over time
1Generative Engines

Citations by AI model over time

Track how often your brand is cited across ChatGPT, Perplexity, and Claude week over week, with growth rates per engine.

Prompt Visibility dashboard showing position on tracked prompts
2Prompt Visibility

Your position on prompts that matter

Your average rank and visibility percentage across every tracked search prompt in your vertical, with competitor comparisons.

Citation Share dashboard comparing share against competitors
3Citation Share

Your share of AI citations vs. competitors

Compare your citation share against direct competitors domain by domain, and track how your position shifts over the engagement period.

AI Sentiment dashboard showing how AI models describe the brand
4AI Sentiment

How AI models describe your brand

The qualitative signals AI models associate with your brand across positive and negative categories, updated weekly.

Recent AI Chats dashboard showing live feed of brand mentions in AI sessions
5Recent AI Chats

The actual conversations driving traffic

A live feed of AI sessions where your brand appeared, showing the exact prompt, AI model, country, and competing brands cited alongside you.

AI Traffic and Conversions dashboard showing clicks and conversions by AI source
6AI Traffic & Conversions

Clicks and conversions by AI source

Clicks and conversion events attributed to each AI platform, broken out by source with time-on-site data to close the loop.

Documented Results

Case Studies

Real numbers from real clients, pulled from their own analytics and AI citation tracking. No theoretical frameworks.

Riseworks — B2B SaaS / FinTech

1,419% Organic Growth & 575% AI Search Lift

+1,419%
Organic sessions
+575%
AI search growth
1.7M
Total sessions
  • Grew monthly organic sessions from 2,800 to 18,400+ through technical SEO and content velocity
  • Built AI citation presence across ChatGPT, Perplexity, and AI Overviews within 60 days
  • 861% Gemini session growth, 698,544 homepage clicks, 627% pricing page growth
  • Secured DA 60–90 backlinks across HR tech and payments publications
  • Organic presence in 100+ countries, first-page rankings on category keywords
View full case study →
Lumanu — FinTech / Creator Payments

5.13K ChatGPT Referrals & 101 Conversions in 60 Days

+1,746%
ChatGPT referrals
101
Conversions / 60 days
+454%
AI impressions
  • 5,130 referral visits from ChatGPT alone in first 60 days of engagement
  • Became consistently cited source for creator economy and influencer payment queries
  • AI visitors converted at significantly higher rates than traditional organic traffic
  • Entity authority established across Perplexity, Gemini, and AI Overviews
  • 28,820 Google clicks (+17%), 1.06M impressions (+22%), DA 50 → 60+
View full case study →
Pactvera — Legal Tech / Digital Agreements

Zero to Indexed Market Entry in 4 Weeks

0→4wk
Search footprint built
DA 60+
Target publication tier
5+
Bottom-funnel queries indexed
  • Built e-signature / smart contract category presence from zero in a DocuSign-dominated space
  • Google indexing secured for homepage plus bottom-funnel comparison content in week 1
  • Proprietary terminology (Valitorum, Touch Audit, ChainIT ID) established as citation-ready entities
  • FAQ schema + entity schema implementation unlocked AI Overview visibility paths
  • External citation campaign targeted Above the Law, LegalTech News, Biometric Update
View full case study →
Stablecoin Insider — Web3 / Crypto Publisher

90-Day Authority Build in the Stablecoin Category

0→90
Days to category authority
100%
Measurement infra built from scratch
50+
Category-defining entities tracked
  • Built AI visibility measurement infrastructure from zero across ChatGPT, Perplexity, Claude, Gemini
  • Documented citation growth across stablecoin yield, regulation, and payment queries
  • Monthly data reports (PYUSD, FDUSD, EURC, Q1 2026 payroll) became AI-cited primary sources
  • Regulatory roundups and yield comparators captured positions for "best stablecoin" query cluster
  • Entity authority established for 50+ stablecoin projects, making the publication LLM-referenced
View full case study →
Trusted By
The Difference

Why Austin, Not An Agency

Most consultants repurpose old SEO playbooks and call it AEO. I operate with systems built specifically for how AI models discover, evaluate, and cite sources.

01

Full-Stack Execution, Not Strategy Decks

Authority building, backlinks, content strategy, technical SEO, digital PR, and copywriting. No handoffs to junior teams. One engagement, complete execution.

02

Published Authority, Not Declared Credentials

Featured in Fast Company, SimilarWeb, Zapier, European Business Review. I demonstrate authority. AI models recognize published expertise.

03

Entity Authority Over Domain Authority

Strategic brand mentions and expert quotes drive AI citations more effectively than pure link building. I acquired clients through Perplexity at DA 19.

04

Single-Threaded Senior Ownership

One accountable owner, not an account manager relaying to juniors. Strategic direction and execution from the same person, every engagement.

05

Metrics-Driven, Not Vanity-Driven

AI search traffic growth, conversion improvements, client acquisition from citations, and pipeline contribution. Not impressions or keyword counts.

06

Built for AI Model Resilience

Strategies persist across model updates and interface changes. No prompt tricks, no temporary exploits. Only durable, compounding authority systems.

Client Voices

From The People Who've Worked With Austin

★★★★★
"Austin always focuses on 'winning,' which makes it feel like you're on a team on a mission together. He's one of the best content specialists I've ever met, always bringing radical ideas and implementing with speed."
Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★
"Austin doesn't just 'do the job.' He sees the bigger picture and pays attention to the details that make a project actually work. Proactive, easy to communicate with, grounded under pressure, no drama, just focus and solutions."
Lejla Muratcaus
Lejla Muratcaus
Head of Strategic Alliances, Paris Blockchain Week
★★★★★
"Austin stands out for his creative, strategic approach to growth. He doesn't follow traditional playbooks just because they're familiar, he consistently finds smart, unconventional ways to drive results. Intentional, outcome-focused, and that's exactly why the projects he works on succeed."
Milica Balaban
Milica Balaban
Marketing Manager, Prepia
Questions

FAQ

What exactly is AEO, and how is it different from SEO?
AEO (Answer Engine Optimization) is the discipline of getting your brand cited, quoted, and recommended by AI search platforms like ChatGPT, Perplexity, Claude, and Gemini. SEO is about ranking pages in Google. AEO is about being selected as a source by AI models. The inputs overlap (authority, content quality, entity signals) but the measurement, formats, and tactics differ meaningfully. I run both together because in 2026 buyers move between both channels constantly.
Who do you typically work with?
B2B SaaS, FinTech, AI, e-commerce, and crypto companies. Some earlier-stage startups, some growth-stage, some scaled. Common thread: a defined ICP, a trackable sales process, and a willingness to invest in compounding search and AI visibility over 6 to 12 months. I turn down more inquiries than I take.
How do you measure ROI?
Day one I build a revenue attribution dashboard tying LLM citations and Google rankings to site conversions, leads, and closed revenue in your CRM. Every 30 days we review AEO-sourced pipeline vs engagement spend. No vanity metrics. Only dollars and deals. See the "How I Prove ROI" section above for the full framework.
What does an engagement actually include?
Full-stack execution: content strategy and copywriting, authority building, backlinks, technical SEO, schema and entity markup, digital PR, LLM auditing, and weekly reporting. One senior operator covers the whole scope so nothing falls between consultants, writers, and agencies. Pricing is tailored to scope and shared on the intro call.
What if I already have an SEO team or agency?
Two paths: I replace what isn't working, or I run alongside with a clearly defined AEO-specific scope. We'll decide on the first call. Many clients start alongside and consolidate by month 3 once results diverge. I work well with in-house teams when scope is clear.
How do I start working with you?
Book a call through the link on this page. We'll walk through your current search and AI footprint, your ICP, and what the next 90 days could look like. If there's a fit, I'll send a proposal within 48 hours. If there isn't, I'll tell you directly and point you toward what I would do instead.
Let's Talk

Ready to Own Your AI Visibility?

If AI search is shaping how your buyers discover, evaluate, and shortlist, and no one owns your visibility, you're already paying for it.

Book a Call With Austin
12+ years in search Full-stack execution Senior-led, no agency Limited capacity