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Austin HeatonSEO + AEO Consultant
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Cloud security / identity / endpoint / SOC and MDR / GRC and compliance software12+ years in search
Now booking cybersecurity engagements

AEO for Cybersecurity. Get Your Security Platform Named When Buyers Ask AI Which Vendor to Trust.

CISOs, security engineers, and IT buyers now ask ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews which security vendor to shortlist. If AI cannot verify your product, it names the vendors it already knows. I help B2B companies get cited in those answers, with published results such as 288% organic growth for Riseworks in 12 months and AI answers next to DocuSign for Pactvera within 11 days. Engagements start at $5,000/month.

Book a 30-min Call →See the B2B Case Studies
Austin Heaton, AEO consultant for cybersecurity companies
SecurityB2B proof: Riseworks, 288%
organic growth in 12 months
Why security vendors get skipped in AI answersThe real gap
01

AI answers default to the handful of security brands they see most often

02

Product detail sits behind demo forms and gated datasheets, so crawlers find little to quote

03

Bold claims without third-party validation get filtered out by cautious models

04

Strict bot rules and technical gaps block AI crawlers from key pages

What it costs

Cybersecurity AEO engagements from $5,000/month

3-month minimum. White-label available for agencies. Local AEO add-on $3,000/month. Scope is set on a 30-minute call, and full package details are on pricing.

Get my quote (30 min) →

Earned media

Featured In & Published On

14 publications
SimilarWebEuropean Business ReviewFast CompanyZapierFintechZoomEcommerce FastlaneNeuronWriterBeInCryptoStartup.infoDigital JournalCoruzantBusiness AgeEU Business NewsFinbold
Next step

Want your security platform in those answers?

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The work

What I Do for Cybersecurity AEO

The method behind the published B2B results

Security buyers are cautious. They check proof, compliance fit, and integrations before they ever book a demo, and AI engines now do the first round of that research for them. I make sure ChatGPT, Perplexity, Claude, Gemini, and AI Overviews can find, understand, and repeat what your platform protects, who it is for, and how it compares.

01Technical foundation

Crawlability, indexing, schema, Search Console fixes, and AI crawler access that your bot rules do not block by accident

02Authority building

High-authority backlinks, brand mentions in industry publications, and expert quote placements for your security leaders

03Entity authority

Consistent brand, product, and category references across domains so AI systems treat your company as a credible source

04High-intent pages

Use-case, integration, compliance-framework, and comparison pages built for both Google rankings and AI citations

05Decision-stage positioning

Placement in the AI comparisons and shortlists buyers read before they contact a vendor

06Engagement model

One senior owner from $5,000/month, 3-month minimum, working with your marketing or product marketing lead

Why it is different

Why AEO for Cybersecurity Is Its Own Problem

Category dynamics

Trust is the filter

A weak claim on a low-stakes topic can still get attention. A weak security claim gets filtered out by buyers, internal security teams, and procurement, and AI systems behave the same way. They pull from sources that look dependable, cited, and specific. I cover this in more depth in how cybersecurity firms build AI search authority.

Buying committees ask decision-stage questions

Security purchases involve several stakeholders and long evaluation cycles. Those people rarely ask what endpoint detection is. They ask which vendor fits their stack, how two platforms compare, what integrates with their SIEM or identity provider, and which tools support their compliance framework. Those prompts reward clear product, integration, and comparison pages, not top-of-funnel blog volume. See AI SEO consulting for cybersecurity companies for how that research flow works.

Familiar names own the default answer

Ask an AI engine for a security vendor and it reaches for the brands it has seen most often across trusted sources. A newer or more specialized platform has to give the model enough verifiable evidence to add it to that list: third-party mentions, expert commentary, consistent entity data, and pages that answer the exact question asked.

Your own security stack can hide you

Security companies often run strict bot management and firewall rules. That is good practice, but the same rules can stop AI crawlers from reading the pages you most want quoted. Technical readiness comes first, which is why every engagement starts with crawl access, indexing, and structured data before content or outreach.

Proof

B2B Results From Published Case Studies

Fintech, legal tech, lead gen, crypto media

I have not published a cybersecurity case study yet, so this page does not claim one. Every number below comes from a published case study on this site, from B2B companies that sell into trust-heavy, competitive categories.

Riseworks01

288% organic traffic growth in 12 months for a fintech payroll platform

Riseworks02

AI search sessions up 575% and search visibility across 100+ countries

Pactvera03

Appeared in LLM-generated answers alongside DocuSign, with first results within 11 days

Pactvera04

Site health raised from 43% to 98% and US impressions up 6,126% in 90 days

iSpeedToLead05

AI search traffic up 310.8% and a 7.79% AI citation share, ahead of every named competitor

Stablecoin Insider06

40,000+ monthly visits from Google and Bing within 90 days and ChatGPT clicks up 770.7%

How That Method Applies to a Security Vendor

1. Technical foundation first. Fix crawlability and indexing, clean up the sitemap and Search Console issues, add structured data, and confirm AI crawlers such as ChatGPT and Claude can reach your key pages. Pactvera's first results within 11 days came after this step.

2. Domain and entity authority. Earn backlinks from high-authority sites, brand mentions in relevant publications, and expert quote placements for your security leaders. Expert placements took Stablecoin Insider's domain authority from 14 to 36.

3. High-intent pages. Rewrite product, use-case, integration, and comparison pages around the questions buyers actually ask. At iSpeedToLead, that approach sent AI clicks straight to revenue pages, with /leads clicks up 542.9%.

4. Compound and measure. Track AI referrals and citations next to Google, then keep refreshing the pages that get quoted. At Riseworks, that compounding produced 288% organic growth over 12 months.

Read the full stories: Riseworks, Pactvera, iSpeedToLead, and Stablecoin Insider.

See All Case Studies →

See it for your platform

See what ChatGPT says about cybersecurity vendors today: we will show you live on the call

On a 30-minute call we run the prompts your buyers use, show which security vendors AI recommends today, and outline what it would take to get your platform into those answers.

Book a 30-min Call →

Free AEO Report Card

Not ready for a call? Get a free review of where your security company's site loses AI visibility across technical, on-site, and off-site signals, with the exact fixes.

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Trusted by

Clients and Partners

14 companies
RiseRiseLumanuLumanuAzuraNinja PromoNinja PromoStablecoin InsiderQodetureSumsubSumsubCryptoProcessingPactveraCube3.aiiSpeedToLeadGigapayBitizenshipInside Deep Tech
Client voices

From The People Who Have Worked With Austin

References
★★★★★

Austin always focuses on winning, brings radical ideas, and executes with speed. One of the best content specialists I have worked with.

Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★

Austin stands out for his creative, strategic approach to growth: intentional, outcome-focused, and exactly why his projects succeed.

Milica Balaban
Milica Balaban
Founder, Marketics
★★★★★

Austin is just one of those people you want on your team. He genuinely cares about helping his clients win.

MS
Marko Savic
Founder, Conn3ct
Questions

FAQ: AEO for Cybersecurity

7 answers
What is AEO for cybersecurity?

Answer engine optimization for cybersecurity is the work of getting your platform named when buyers ask ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews which security vendor to use.

It combines technical fixes for AI crawlers, high-intent product, integration, and comparison pages, and the backlinks, mentions, and entity signals AI engines use to decide which security brands to trust.

How much does AEO for a cybersecurity company cost?

Engagements start at $5,000/month with a 3-month minimum.

White-label AEO is available for agencies, and a local AEO add-on is $3,000/month. Exact scope is set on a 30-minute call. See the pricing page for what is included.

Do you have cybersecurity results?

Not a published cybersecurity case study yet, and I will not pretend otherwise. The proof on this page comes from published B2B case studies in trust-heavy categories.

Riseworks grew organic traffic 288% in 12 months, Pactvera appeared in AI answers alongside DocuSign within 11 days, and iSpeedToLead reached a 7.79% AI citation share. See all case studies.

How fast can a security vendor show up in AI answers?

It depends on your starting point. Pactvera saw first measurable results within 11 days because the technical foundation and AI crawler access were fixed first.

Treat that as a documented example, not a promise. Retrieval-based engines like Perplexity and AI Overviews tend to move faster than answers drawn from model memory.

Do we need to change our bot protection?

Often, a little. Many security companies block AI crawlers by default in their firewall or bot management rules, which keeps their best pages out of AI answers.

Part of the technical audit is confirming which AI crawlers can reach which pages, then allowing access to the public marketing pages you want quoted while keeping everything else locked down.

How is this different from hiring a large SEO agency?

You work with Austin directly, with no account manager in between.

Large SEO agencies often sell content volume. Security buyers need fewer, sharper pages and authority in the places AI engines already quote. See AEO agency vs AEO consultant.

How do we start?

Book a 30-minute call. We run the prompts your buyers use, show which security vendors AI names today, and decide whether an engagement from $5,000/month makes sense.

You can also run the free AI visibility checker first.

Book a call with Austin

Let's talk

Ready to Be the Security Vendor AI Recommends?

If a CISO asks ChatGPT which vendor to shortlist and your platform is not in the answer, that evaluation is going to someone else.

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12+ years in search
From $5,000/month
Senior-led, no agency layers
Limited capacity

Want AI to recommend your security platform? Book a free 30-minute call with Austin. Engagements from $5,000/month.

Book a 30-min call