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Austin HeatonSEO + AEO Consultant
See ResultsBook a growth review
Payments / payroll / B2B FinTech SaaS12+ years in search
Now booking FinTech engagements

Hire AEO for FinTech Payments and Payroll. Get Cited Where Buyers Shortlist You.

CMOs and Heads of SEO at payments and payroll SaaS ask ChatGPT, Perplexity, Gemini, and Google AI Overviews which vendor to shortlist. If your brand is not in that answer, a review site or a competitor comparison page already won the committee before sales gets a shot.

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Austin Heaton, AEO consultant for FinTech payments and payroll companies
FinTechDocumented proof:
Lumanu, Riseworks, iSpeedToLead
Why payments and payroll brands lose AI citationsThe real gap
01

Review sites and directories own the citations your category already lost

02

Comparison and alternatives pages you do not own get recommended instead

03

What-is-FinTech blogs say nothing a payments buyer can cite

04

Procurement and growth committees now shortlist in ChatGPT first

Key Takeaways5 points
01

Payments and payroll buyers shortlist vendors in AI answers before they click ten blue links.

02

Directories, review sites, and competitor comparisons already own many FinTech citations.

03

Money pages and entity signals beat educational blogs for buyer-ready answers.

04

Documented proof: Lumanu 656 AI clicks / 101 conversions; Riseworks 288% organic / 575% AI.

05

Book a 30-minute growth review, open the Free AEO Report Card, or review /pricing from $5,000.

Austin Heaton's take:

FinTech AEO is a payments and payroll commercial-page problem, not a glossary problem. If ChatGPT cannot name you next to the category leaders, your team is funding demos that never reach a shortlist.

FinTech proof

Lumanu, Riseworks, and Adjacent B2B Proof.

Documented on this site

These numbers are from the live case studies. Payments and payroll depth first. Nothing invented.

Lumanu / B2B payments · Creator payouts01

656 AI-sourced clicks and 101 conversions in 60 days

Read the Lumanu case study →
Riseworks / Payroll platform · FinTech02

288% organic growth and 575% AI search expansion

Read the Riseworks case study →
iSpeedToLead / B2B · Lead gen03

310% AI search growth and #1 citation share

Read the iSpeedToLead case study →
Engagements04

Engagements start at $5,000 on the pricing page

See pricing →
The work

What Austin Heaton Does for FinTech AEO

Payments and payroll, not fluff

Austin Heaton does not write another what-is-AEO page. The engagement builds the money pages, entity signals, and technical foundation that get B2B payments, payroll, and FinTech SaaS brands cited when buyers compare vendors.

01Money pages

Comparisons, alternatives, and use cases your category already loses to review sites

02Entity and brand

Mentions, schema, and knowledge-graph signals so models can name you correctly

03Technical SEO

Crawl access, structured data, and page architecture AI systems can retrieve

04MOFU / BOFU

Commercial content for buyers already comparing payroll, payments, lending, or banking tools

05AI citations

Citation work across ChatGPT, Perplexity, Gemini, and Google AI Overviews

06Fractional ownership

Fractional SEO plus AEO: one senior owner, no junior relay

Free AEO Report Card

Austin Heaton reviews where your payments or payroll site loses visibility across technical, on-site, and off-site signals, then sends the exact fixes.

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Let's talk

Ready to Own FinTech AI Visibility?

If buyers are asking AI which payments or payroll vendor to shortlist, and you are not in the answer, you are already paying for it. Engagements start at $5,000.

Book a 30-minute growth review
12+ years in search
FinTech proof: Lumanu, Riseworks
Senior-led, no agency
Limited capacity
Questions

FAQ

6 answers
What is AEO for FinTech, in commercial terms?

It is the work of getting your payments or payroll brand cited when buyers ask ChatGPT, Perplexity, Gemini, or Google AI Overviews which vendor to shortlist.

That means comparison pages, alternatives pages, use-case pages, entity signals, and technical SEO, not another definition post. See how the AEO consultant engagement is scoped.

Why do FinTech payments and payroll brands lose AI citations?

Four patterns show up every time:

  • Review sites and directories get named instead of you
  • Comparison and alternatives pages owned by publishers, not you
  • What-is-category blogs that say nothing a buyer can cite
  • Procurement and growth buyers who now shortlist in ChatGPT first

AI models then cite the directory, the glossary farm, or a competitor who published the use-case page first. Adjacent work: AEO for B2B SaaS.

What FinTech proof does Austin Heaton have?

Named cases sit on this site. Lumanu (B2B payments): 656 AI-sourced clicks and 101 conversions in 60 days. Riseworks (payroll): 288% organic growth and 575% AI search expansion. iSpeedToLead: 310% AI search growth and #1 citation share. Read Lumanu and Riseworks.

Does Austin Heaton replace an in-house Head of SEO?

For many FinTech and B2B SaaS teams, yes, as fractional SEO and AI visibility leadership. You get one senior owner across Google and AI search without a full-time hire.

If you already have a team, Austin Heaton sets the money-page and citation system they execute against.

Who is FinTech AEO for?

CMOs, VP Growth, and Heads of SEO at B2B payments, payroll, and FinTech SaaS companies who need to show up in AI answers, not just rank blog posts.

This page is AEO-first. Related work: citation engineering, AEO consultant, monthly pricing, and AEO for B2B SaaS.

How should a FinTech team start, and what does it cost?

Book a 30-minute growth review. The call covers where you are missing from AI answers and which commercial pages you need to own. Engagements start at $5,000. Full retainer detail is on the pricing page.

Book a 30-minute growth review, open the Free AEO Report Card, or use the contact page.