AEO for FinTech | Austin Heaton
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Austin HeatonSEO + AEO Consultant
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Payments / Banking / Neobanks / Payroll / Lending12+ years in search
Now booking FinTech engagements

Hire AEO for FinTech. Get Cited Where Buyers Shortlist You.

Your buyers ask ChatGPT, Perplexity, Gemini, and Google AI Overviews who to use. If you are not in that answer, you lose the shortlist before sales gets a shot.

Book a Call →See Rise Results
Austin Heaton, AEO consultant for FinTech
RiseFinTech proof:
288% organic, 575% AI search
Why FinTech brands lose AI citationsThe real gap
01

Compliance turns copy into generic blogs AI will not cite

02

Comparison pages you do not own get recommended instead

03

Weak entity signals make you interchangeable with every payments brand

04

Technical and schema gaps block retrieval on YMYL topics

Earned media

Featured In & Published On

15 publications
SimilarWebEuropean Business ReviewFast CompanyZapierFintechZoomEcommerce FastlaneNeuronWriterBeInCryptoStartup.infoDigital JournalCoruzantBusiness AgeEU Business NewsFinbold
Next step

Want your FinTech brand in those answers?

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The work

What I Do for FinTech AEO

Commercial, not educational

I do not write another what-is-AEO page. I build the pages, entity signals, and technical foundation that get payments, banking, payroll, and lending brands cited when buyers compare vendors.

01Money pages

Comparisons, alternatives, and use cases your category already loses to review sites

02Entity and brand

Mentions, schema, and knowledge-graph signals so models can name you correctly

03Technical SEO

Crawl access, structured data, and page architecture AI systems can retrieve

04MOFU / BOFU

Commercial content for buyers already comparing payroll, payments, lending, or banking tools

05AI visibility

Citation work across ChatGPT, Perplexity, Gemini, and Google AI Overviews

06Engagement model

AEO consultant or fractional SEO — one senior owner, no junior relay. See /fractional-seo.

FinTech proof

Rise. The Relevant Case.

Documented on this site

Riseworks is a FinTech crypto payroll and international payments platform. Austin ran SEO and AI search for 12 months. The numbers below are from the live case study.

Riseworks / FinTech · Crypto payroll01

288% organic traffic growth in 12 months

Read the Rise case study →
Riseworks / AI search02

575% AI search expansion across ChatGPT, Gemini, and Perplexity

See the AI search numbers →
Riseworks / International03

Organic presence in 100+ countries from the same engagement

View geographic results →
Lumanu / FinTech · Creator payments04

656 AI-sourced clicks and 101 conversions in 60 days

See all case studies →
View All Case Studies →

Free AEO Report Card

We review where your FinTech site loses visibility across technical, on-site, and off-site — then send the exact fixes.

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AEO Report Card sample page showing the site review
AEO Report Card sample page showing technical findings
AEO Report Card sample page showing on-site content findings
AEO Report Card sample page showing off-site authority findings
Trusted by

Clients & Partners

14 companies
RiseRiseLumanuLumanuAzuraNinja PromoNinja PromoStablecoin InsiderQodetureSumsubSumsubCryptoProcessingPactveraCube3.aiiSpeedToLeadGigapayBitizenshipInside Deep Tech
Client voices

From The People Who've Worked With Austin

References
★★★★★

"Austin always focuses on winning, brings radical ideas, and executes with speed — one of the best content specialists I've worked with."

Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★

"Austin stands out for his creative, strategic approach to growth — intentional, outcome-focused, and exactly why his projects succeed."

Milica Balaban
Milica Balaban
Founder, Marketics
★★★★★

"Austin is just one of those people you want on your team. He genuinely cares about helping his clients win."

MS
Marko Savic
Founder, Conn3ct
Questions

FAQ

6 answers
What is AEO for FinTech, in commercial terms?

It is the work of getting your payments, banking, payroll, lending, or neobank brand cited when buyers ask ChatGPT, Perplexity, Gemini, or Google AI Overviews who to use.

That means money pages, entity signals, technical SEO, and MOFU/BOFU content — not another definition post. See how the AEO consultant engagement is scoped.

Why do FinTech brands lose AI citations?

Three patterns show up every time:

  • Compliance-safe blogs that say nothing citable
  • Comparison and alternatives pages owned by publishers, not you
  • Generic SEO that never builds entity or commercial coverage

AI models then cite the review site, the glossary farm, or a competitor who published the use-case page first.

What proof do you have in FinTech?

Riseworks is the FinTech proof on this site. Over 12 months: 288% organic traffic growth, 575% AI search expansion, and organic presence in 100+ countries. Full write-up: Rise case study.

Lumanu, a FinTech creator-payments company, is also on the portfolio: 656 AI-sourced clicks and 101 conversions.

Do you replace an in-house Head of SEO?

For many FinTech teams, yes — as fractional SEO and AI visibility leadership. You get one senior owner across Google and AI search without a full-time hire.

If you already have a team, I set the money-page and citation system they execute against.

Who is this for?

Marketing and growth leads at FinTech, payments, banking, neobank, payroll, and lending companies who need to show up in AI answers — not just rank blog posts.

Related work: FinTech SEO, B2B SaaS SEO, and the AEO consultant briefing.

How do we start?

Book a call. We look at where you are missing from AI answers and which commercial pages you need to own. No invented package price on this page — if the fit is there, we scope the engagement on the call.

Book a call with Austin or use the contact page.

Let's talk

Ready to Own FinTech AI Visibility?

If buyers are asking AI who to use for payroll, payments, lending, or banking — and you are not in the answer — you are already paying for it.

Book a Call With Austin →
12+ years in search
FinTech proof: Rise
Senior-led, no agency
Limited capacity