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Austin HeatonSEO + AEO Consultant
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Claude citations / Anthropic AI search / B2B money pages12+ years in search
Now booking Claude optimization engagements

Hire Claude Optimization Services. Get Cited Where Buyers Ask Anthropic.

Your buyers ask Claude which vendor to shortlist. If your brand is not in that answer, review sites and a competitor's comparison page already won the committee before sales gets a shot.

Book a Call →See Claude Results
Austin Heaton, AEO consultant for B2B SaaS companies
B2B SaaSDocumented proof:
Lumanu, Riseworks, iSpeedToLead
Why B2B brands lose Claude citationsThe real gap
01

Review sites own the Claude citations your category already lost

02

Comparison and alternatives pages you do not own get recommended instead

03

PLG blogs and “what is {category}” posts say nothing a buyer can cite

04

Sales-assisted buyers now shortlist with Claude first

Key Takeaways5 points
01

Claude now shortlists B2B vendors before sales enters.

02

Review sites own the citations most categories already lost.

03

Money pages and entity signals drive Claude citation share.

04

MOFU/BOFU beats TOFU blogs for buyer-ready answers.

05

Lumanu, Riseworks, and iSpeedToLead are live proof on this site.

Earned media

Featured In & Published On

14 publications
AEO for B2B SaaSAEO for B2BMonthly AEO PricingClaude Citations GuideFree AEO Report Card AuditBest AEO ConsultantFractional SEOPortfolio
Next step

Want your brand named in Claude answers?

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The work

What Claude Optimization Services Cover

Commercial, not educational

Austin Heaton does not write another what-is-AEO page. The engagement builds the money pages, entity signals, and technical foundation that get B2B brands cited when buyers ask Claude who to shortlist.

01Money pages

Comparisons, alternatives, and use cases your category already loses to review sites

02Entity and brand

Mentions, schema, and knowledge-graph signals so Claude can name you correctly

03Technical SEO

Crawl access, structured data, and page architecture AI systems can retrieve

04MOFU / BOFU

Commercial content for buyers already comparing vendors, not another TOFU blog

05Claude visibility

Citation work aimed at Claude and Anthropic AI search first, with coverage across ChatGPT, Perplexity, Gemini, and Google AI Overviews

06Engagement model

AEO consultant or fractional SEO, one senior owner, no junior relay

Austin Heaton's take:

Citation share in Claude is a money-page and entity problem, not a blog-volume problem. Brands that own comparisons, alternatives, and use cases get named. Brands that only ship TOFU definitions get skipped for G2 and the competitor who published first. For the tactics layer, see the Claude citations guide.

Claude proof

Four Documented B2B Cases.

Documented on this site

These are B2B companies that sell to other businesses. The numbers below are from the live case studies on this site. Nothing invented.

Lumanu / FinTech · Creator payments01

656 AI-sourced clicks and 101 conversions in 60 days

Read the Lumanu case study →
Riseworks / B2B SaaS · FinTech02

288% organic growth and 575% AI search expansion

Read the Rise case study →
iSpeedToLead / B2B · Lead gen03

310.8% AI search growth and #1 citation share at 7.79%

Read the iSpeedToLead case study →
Pactvera / Legal tech · Digital agreements04

6,000%+ impression growth, featured next to DocuSign in 11 days

Read the Pactvera case study →
View All Case Studies →

Free AEO Report Card

Austin Heaton reviews where your site loses Claude and AI visibility across technical, on-site, and off-site, then sends the exact fixes.

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AEO Report Card sample page showing the site review
AEO Report Card sample page showing technical findings
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AEO Report Card sample page showing off-site authority findings
Trusted by

Clients & Partners

14 companies
RiseRiseLumanuLumanuAzuraNinja Promo
Ninja PromoStablecoin InsiderQodetureSumsubSumsubCryptoProcessingPactveraCube3.aiiSpeedToLeadGigapayBitizenshipInside Deep Tech
Client voices

From The People Who've Worked With Austin

References
★★★★★

Austin always focuses on winning, brings radical ideas, and executes with speed, one of the best content specialists I've worked with.

Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★

Austin stands out for his creative, strategic approach to growth, intentional, outcome-focused, and exactly why his projects succeed.

Milica Balaban
Milica Balaban
Founder, Marketics
★★★★★

Austin is just one of those people you want on your team. He genuinely cares about helping his clients win.

MS
Marko Savic
Founder, Conn3ct
Questions

FAQ

6 answers
What are Claude optimization services, in commercial terms?

Claude optimization services are the work of getting your B2B brand cited when buyers ask Claude which vendor to shortlist.

That means money pages, entity signals, technical SEO, and MOFU/BOFU content, not another definition post. See how the AEO consultant engagement is scoped, and the Claude citations guide for the tactics layer.

Why do B2B brands lose Claude citations?

Four patterns show up every time:

  • Review sites (G2, Capterra, analyst lists) get named instead of you
  • Comparison and alternatives pages owned by publishers, not you
  • PLG and TOFU blogs that say nothing a buyer can cite
  • Sales-assisted buyers who now shortlist with Claude first

Claude then cites the review site, the glossary farm, or a competitor who published the use-case page first. Adjacent work: AEO for B2B and AEO for FinTech.

What proof does Austin Heaton have for Claude and AI citations?

Lumanu: 656 AI-sourced clicks and 101 conversions in 60 days. Riseworks (B2B SaaS): 288% organic growth and 575% AI search expansion. iSpeedToLead: 310.8% AI search growth and the #1 citation share at 7.79%. Pactvera: 6,000%+ impression growth and placement next to DocuSign in 11 days.

Questions

FAQ

6 answers
Do Claude optimization services replace an in-house Head of SEO?

For many B2B teams, yes, as fractional SEO and AI visibility leadership. You get one senior owner across Google and Anthropic AI search without a full-time hire.

If you already have a team, Austin Heaton sets the money-page and citation system they execute against.

Who should hire Claude optimization services?

Marketing and growth leads at B2B SaaS, FinTech, AI, and professional services companies who need to show up in Claude answers, not just rank blog posts.

This page is the hire path. For the how-to layer, use the Claude citations guide. Related work: AEO consultant, monthly pricing, and ChatGPT optimization services.

How do we start a Claude optimization engagement?

Book a call. Austin Heaton looks at where you are missing from Claude answers and which commercial pages you need to own. No invented package price on this page. If the fit is there, Austin Heaton scopes the engagement on the call. Pricing for the two retainers is on the pricing page.

Book a call with Austin or use the contact page.

Lets talk

Ready to Own Claude Citations?

If buyers are asking Claude which vendor to shortlist, and you are not in the answer, you are already paying for it.

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12+ years in search
Claude proof: Lumanu, Riseworks, iSpeedToLead
Senior-led, no agency
Limited capacity