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Austin HeatonSEO + AEO Consultant
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Fractional AEO / AI search leadership / category platforms12+ years in search
Now booking product-led B2B engagements

Hire Fractional AEO. Senior AI Search Leadership Without a Full-Time Hire.

Your buyers ask ChatGPT, Perplexity, Gemini, and Google AI Overviews which SaaS to shortlist. If you are not in that answer, G2, Capterra, and a competitor's comparison page already won the committee - before sales gets a shot.

Book a Call →See SaaS Results
Austin Heaton, AEO consultant for product-led B2B companies
product-led B2BDocumented proof:
Lumanu, Riseworks, iSpeedToLead
Why product-led B2B brands lose AI citationsThe real gap
01

Review sites own the citations your category already lost

02

Comparison and alternatives pages you do not own get recommended instead

03

PLG blogs and what-is-category posts say nothing a buyer can cite

04

SaaS committees now shortlist in ChatGPT first

Key Takeaways5 points
01

Fractional AEO is senior AI search leadership without a full-time hire.

02

Buyers shortlist SaaS in ChatGPT, Perplexity, Gemini, and AI Overviews before sales gets a shot.

03

Money pages and entity signals drive citation share more than TOFU blogs.

04

Austin Heaton's take: treat AEO as an ownership seat, not a content calendar add-on.

05

Book a call, request a Tally brief, or review /pricing to start.

Austin Heaton's take:

Fractional AEO works when you need one senior owner across Google and AI search this quarter, not another org chart. The seat ships money pages and citations. It does not manage a bench you do not have.

Earned media

Featured In & Published On

14 publications
SimilarWebEuropean Business ReviewFast CompanyZapierFintechZoomEcommerce FastlaneNeuronWriterBeInCryptoStartup.infoDigital JournalCoruzantBusiness AgeEU Business NewsFinbold
Next step

Want your product-led B2B brand in those answers?

Book a Call →
The work

What I Do for product-led B2B AEO

Commercial, not educational

I do not write another what-is-AEO page. I build the money pages, entity signals, and technical foundation that get CRM, PLG, and vertical SaaS brands cited when buyers compare vendors.

01Money pages

Comparisons, alternatives, and use cases your category already loses to review sites

02Entity and brand

Mentions, schema, and knowledge-graph signals so models can name you correctly

03Technical SEO

Crawl access, structured data, and page architecture AI systems can retrieve

04MOFU / BOFU

Commercial content for buyers already comparing vendors - not another TOFU blog

05AI visibility

Citation work across ChatGPT, Perplexity, Gemini, and Google AI Overviews

06Engagement model

AEO consultant or fractional SEO - one senior owner, no junior relay

product-led B2B proof

Four Documented B2B Cases.

Documented on this site

These are B2B companies that sell to other businesses. Riseworks is product-led B2B. Lumanu, iSpeedToLead, and Pactvera are the adjacent B2B proof on this site. The numbers below are from the live case studies - nothing invented.

Lumanu / FinTech · Creator payments01

656 AI-sourced clicks and 101 conversions in 60 days

Read the Lumanu case study →
Riseworks / product-led B2B · FinTech02

288% organic growth and 575% AI search expansion

Read the Rise case study →
iSpeedToLead / B2B · Lead gen03

310.8% AI search growth and #1 citation share at 7.79%

Read the iSpeedToLead case study →
Pactvera / Legal tech · Digital agreements04

6,000%+ impression growth, featured next to DocuSign in 11 days

Read the Pactvera case study →
View All Case Studies →

Free AEO Report Card

We review where your product-led B2B site loses visibility across technical, on-site, and off-site - then send the exact fixes.

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Trusted by

Clients and Partners

14 companies
RiseRiseLumanuLumanuAzuraNinja PromoNinja PromoStablecoin InsiderQodetureSumsubSumsubCryptoProcessingPactveraCube3.aiiSpeedToLeadGigapayBitizenshipInside Deep Tech
Client voices

From The People Who Have Worked With Austin

References
★★★★★

Austin always focuses on winning, brings radical ideas, and executes with speed - one of the best content specialists I have worked with.

Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★

Austin stands out for his creative, strategic approach to growth - intentional, outcome-focused, and exactly why his projects succeed.

Milica Balaban
Milica Balaban
Founder, Marketics
★★★★★

Austin is just one of those people you want on your team. He genuinely cares about helping his clients win.

MS
Marko Savic
Founder, Conn3ct
Questions

FAQ

6 answers
What is Fractional AEO, in commercial terms?

It is the work of getting your SaaS brand cited when buyers ask ChatGPT, Perplexity, Gemini, or Google AI Overviews which vendor to shortlist.

That means comparison pages, alternatives pages, use-case pages, entity signals, and technical SEO - not another definition post. See how the AEO consultant engagement is scoped.

Why do product-led B2B brands lose AI citations?

Four patterns show up every time:

  • Review sites (G2, Capterra, analyst lists) get named instead of you
  • Comparison and alternatives pages owned by publishers, not you
  • PLG and TOFU blogs that say nothing a buyer can cite
  • Sales-assisted buyers who now shortlist in ChatGPT first

AI models then cite the review site, the glossary farm, or a competitor who published the use-case page first. Adjacent work: AEO for B2B and AEO for FinTech.

What proof do you have in product-led B2B?

Three named B2B cases sit on this site, plus Pactvera on the B2B template. Lumanu: 656 AI-sourced clicks and 101 conversions in 60 days. Riseworks (product-led B2B): 288% organic growth and 575% AI search expansion. iSpeedToLead: 310.8% AI search growth and the #1 citation share at 7.79%. Pactvera: 6,000%+ impression growth and placement next to DocuSign in 11 days.

Do you replace an in-house Head of SEO?

For many product-led B2B teams, yes - as fractional SEO and AI visibility leadership. You get one senior owner across Google and AI search without a full-time hire.

If you already have a team, I set the money-page and citation system they execute against.

Who is this for?

Marketing and growth leads at product-led B2B companies - CRM, PLG, and vertical SaaS - who need to show up in AI answers, not just rank blog posts.

This page is AEO-first. If you want the Google-first SaaS SEO engagement instead, that lives on product-led B2B SEO. Related work: AEO consultant, monthly pricing, and AEO agency vs AEO consultant.

How do we start?

Book a call. We look at where you are missing from AI answers and which commercial pages you need to own. No invented package price on this page - if the fit is there, we scope the engagement on the call. Pricing for the two retainers is on the pricing page.

Book a call with Austin or use the contact page.

Let's talk

Ready to Own product-led B2B AI Visibility?

If buyers are asking AI which SaaS to shortlist - and you are not in the answer - you are already paying for it.

Book a Call With Austin →
12+ years in search
product-led B2B proof: Lumanu, Riseworks, iSpeedToLead
Senior-led, no agency
Limited capacity