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Austin HeatonSEO + AEO Consultant
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Contract management / e-signature / compliance / legal ops / practice software12+ years in search
Now booking legal tech engagements

AEO for Legal Tech. Get Your Platform Named When Buyers Ask AI Which Tool to Use.

General counsel, legal ops leads, and founders now ask ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews which contract or compliance tool to shortlist. If AI cannot verify your product, it names the incumbent. I helped Pactvera, a contract management and compliance platform, appear in AI answers alongside DocuSign within 11 days. Engagements start at $5,000/month.

Book a 30-min Call →Read the Pactvera Case Study
Austin Heaton, AEO consultant for legal tech companies
Legal techProof: Pactvera, featured
next to DocuSign in 11 days
Why legal tech platforms get skipped in AI answersThe real gap
01

AI answers default to the two or three incumbents it already knows

02

Product pages hide behind demo forms, so crawlers find little to quote

03

Few trusted third-party mentions tie the brand to its category

04

Technical gaps block AI crawlers from key pages

What it costs

Legal tech AEO engagements from $5,000/month

3-month minimum. White-label available for agencies. Local AEO add-on $3,000/month. Scope is set on a 30-minute call, and full package details are on pricing.

Get my quote (30 min) →

Earned media

Featured In & Published On

14 publications
SimilarWebEuropean Business ReviewFast CompanyZapierFintechZoomEcommerce FastlaneNeuronWriterBeInCryptoStartup.infoDigital JournalCoruzantBusiness AgeEU Business NewsFinbold
Next step

Want your firm in those answers?

Book a Call →
The work

What I Do for Legal Tech AEO

The same method used for Pactvera

Legal buyers are careful. They compare vendors on security, compliance, and fit before they ever book a demo. I make sure AI engines can find, understand, and repeat what your platform does, who it serves, and how it compares.

01Technical foundation

Crawlability, indexing, XML sitemap, Search Console fixes, and access for AI crawlers like ChatGPT and Claude

02Authority building

High-authority backlinks, brand mentions in industry publications, and expert quote placements

03Entity authority

Consistent brand references across domains so AI systems treat your platform as a credible source

04High-intent pages

How-it-works, core solution, and comparison pages built for both Google rankings and AI citations

05Decision-stage positioning

Placement in the AI comparisons and recommendations buyers read when they shortlist vendors

06Engagement model

One senior owner from $5,000/month, 3-month minimum, working with your marketing or product lead

Proof

Pactvera: Featured Next to DocuSign in AI Search.

LegalTech, contract management and compliance

Every number below comes from the published Pactvera case study on this site. The first measurable results appeared within 11 days, and the engagement period was 90 days.

US search impressions01

+6,126% US impressions and +100% US clicks

Site health02

Site health raised from 43% to 98%

Core pages03

"How It Works" clicks +200% and impressions +378%. Homepage impressions +193%.

AI search04

Appeared in LLM-generated responses alongside competitors like DocuSign

High-intent visibility05

Contact page impressions +8,600%. Core product page visibility +850%.

Reach06

Visibility across 10+ countries within 90 days

How the Pactvera Engagement Worked

1. Technical foundation first. Improved crawlability and indexing, fixed the XML sitemap, resolved Search Console issues, restructured internal links, and enabled access for AI crawlers including ChatGPT and Claude.

2. Domain and entity authority. Secured backlinks from DA70+ websites, earned brand mentions across relevant industry publications, and placed expert quotes in authoritative articles.

3. High-intent content. Prioritized product-driven pages such as "How It Works" and commercial comparison keywords instead of generic top-of-funnel posts.

4. Referral and ecosystem. Strategic referral positioning made a key partner Pactvera's largest traffic source.

Read the Full Pactvera Case Study →

See it for your platform

Want to know which tools AI names instead of yours?

On a 30-minute call we run the prompts your buyers use, show who AI recommends today, and outline what it would take to get your platform into those answers.

Book a 30-min Call →

Free AEO Report Card

Not ready for a call? Get a free review of where your legal tech site loses AI visibility across technical, on-site, and off-site signals, with the exact fixes.

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Trusted by

Clients and Partners

14 companies
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Client voices

From The People Who Have Worked With Austin

References
★★★★★

Austin always focuses on winning, brings radical ideas, and executes with speed. One of the best content specialists I have worked with.

Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★

Austin stands out for his creative, strategic approach to growth: intentional, outcome-focused, and exactly why his projects succeed.

Milica Balaban
Milica Balaban
Founder, Marketics
★★★★★

Austin is just one of those people you want on your team. He genuinely cares about helping his clients win.

MS
Marko Savic
Founder, Conn3ct
Questions

FAQ: AEO for Legal Tech

7 answers
What is AEO for legal tech?

Answer engine optimization for legal tech is the work of getting your platform named when buyers ask ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews which contract, compliance, or legal ops tool to use.

It combines technical fixes for AI crawlers, high-intent product and comparison pages, and the backlinks, mentions, and entity signals AI engines use to decide which brands to trust.

How much does AEO for a legal tech company cost?

Engagements start at $5,000/month with a 3-month minimum.

White-label AEO is available for agencies, and a local AEO add-on is $3,000/month. Exact scope is set on a 30-minute call. See the pricing page for what is included.

Do you have legal tech results?

Yes. Pactvera, a contract management and compliance platform, began appearing in LLM-generated responses alongside competitors like DocuSign, with first measurable results within 11 days.

Over the 90-day engagement, US impressions grew 6,126% and site health rose from 43% to 98%. Read the Pactvera case study.

How fast can a legal tech platform show up in AI answers?

It depends on your starting point. Pactvera saw first measurable results within 11 days because the technical foundation and AI crawler access were fixed first.

Treat that as a documented example, not a promise. Retrieval-based engines tend to move faster than answers drawn from model memory.

Is this the same as AEO for law firms?

No. Law firms want clients to find them for a legal problem. Legal tech companies sell software to legal teams, so the prompts, pages, and proof are different.

If you run a firm, see AEO for law firms instead.

How is this different from hiring a large SEO agency?

You work with Austin directly, with no account manager in between.

Large SEO agencies often sell content volume. Legal tech needs fewer, sharper pages and authority in the places AI engines already quote. See AEO agency vs AEO consultant.

How do we start?

Book a 30-minute call. We run the prompts your buyers use, show which tools AI names today, and decide whether an engagement from $5,000/month makes sense.

You can also run the free AI visibility checker first.

Book a call with Austin

Let's talk

Ready to Be the Legal Tech Platform AI Recommends?

If a general counsel asks ChatGPT which contract tool to shortlist and your platform is not in the answer, that demo is going to an incumbent.

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12+ years in search
From $5,000/month
Senior-led, no agency layers
Limited capacity

Want AI to recommend your legal tech platform? Book a free 30-minute call with Austin. Engagements from $5,000/month.

Book a 30-min call