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Austin HeatonSEO + AEO Consultant
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Personal injury / family / business / immigration / criminal defense12+ years in search
Now booking law firm engagements

AEO for Law Firms. Get Your Firm Named When Clients Ask AI for a Lawyer.

People now ask ChatGPT, Perplexity, Gemini, and Google AI Overviews which lawyer to call. The firms named in those answers are the ones AI can verify: clear practice pages, consistent listings, and trusted third-party mentions. Engagements start at $5,000/month.

Book a 30-min Call →Check Your AI Visibility
Austin Heaton, AEO consultant for law firms
Law firmsSenior-led AEO:
one owner, no agency layers
Why law firms get skipped in AI answersThe real gap
01

Directories and lead-gen sites get cited instead of the firm

02

Practice-area pages are thin, generic, or hidden behind forms

03

Firm name, attorneys, and locations are inconsistent across the web

04

No answers to the plain-language questions clients actually ask

Earned media

Featured In & Published On

14 publications
SimilarWebEuropean Business ReviewFast CompanyZapierFintechZoomEcommerce FastlaneNeuronWriterBeInCryptoStartup.infoDigital JournalCoruzantBusiness AgeEU Business NewsFinbold
Next step

Want your firm in those answers?

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The work

What I Do for Law Firm AEO

Built around how clients ask

Clients do not type "family lawyer near me" into ChatGPT. They describe their situation. I build the pages, entity signals, and citations that let AI engines match that situation to your firm.

01Practice pages

Practice-area and location pages that answer real client questions in plain language

02Entity signals

Consistent firm, attorney, and office data with LegalService and Attorney schema

03Trusted mentions

Bar, directory, local press, and publication mentions AI engines already rely on

04Reviews and reputation

A review and profile footprint that gives models a reason to recommend you

05Technical SEO

Crawl access, speed, and page structure so AI crawlers can read and quote your site

06Engagement model

One senior owner from $5,000/month, working with your marketing lead or intake team

Proof

Documented Results From Other Industries.

No law-firm case study yet

To be straight with you: there is no published law-firm case study on this site yet. These are documented AEO results for other businesses, using the same method. Every number comes from a live case study.

Lumanu / FinTech platform01

5.13K ChatGPT referrals and 101 conversions in 60 days

Read the Lumanu case study →
Riseworks / B2B SaaS02

288% organic growth and 575% AI search growth

Read the Rise case study →
iSpeedToLead / B2B lead gen03

310.8% AI search growth and #1 citation share at 7.79%

Read the iSpeedToLead case study →
Pactvera / Legal tech software, not a law firm04

6,000%+ impression growth, featured next to DocuSign in 11 days

Read the Pactvera case study →
View All Case Studies →

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Trusted by

Clients and Partners

14 companies
RiseRiseLumanuLumanuAzuraNinja PromoNinja PromoStablecoin InsiderQodetureSumsubSumsubCryptoProcessingPactveraCube3.aiiSpeedToLeadGigapayBitizenshipInside Deep Tech
Client voices

From The People Who Have Worked With Austin

References
★★★★★

Austin always focuses on winning, brings radical ideas, and executes with speed — one of the best content specialists I have worked with.

Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★

Austin stands out for his creative, strategic approach to growth — intentional, outcome-focused, and exactly why his projects succeed.

Milica Balaban
Milica Balaban
Founder, Marketics
★★★★★

Austin is just one of those people you want on your team. He genuinely cares about helping his clients win.

MS
Marko Savic
Founder, Conn3ct
Questions

FAQ

6 answers
What is AEO for law firms?

Answer engine optimization for law firms is the work of getting your firm named when someone asks ChatGPT, Perplexity, Gemini, or Google AI Overviews which lawyer to call for their situation.

It combines plain-language practice pages, consistent firm and attorney data, trusted third-party mentions, and technical fixes so AI engines can verify and recommend you.

How much does AEO for a law firm cost?

Engagements start at $5,000/month, run by one senior owner. Scope depends on practice areas, locations, and how competitive your market is, and is set on a 30-minute call. See the pricing page for what is included.

Do you have law-firm case studies?

Not yet published. The documented results on this site are from other industries, such as Lumanu (101 conversions from AI search in 60 days) and Riseworks (575% AI search growth). The method carries over, but I will not claim law-firm results I cannot show you.

Is AEO different from law firm SEO?

It builds on it. SEO gets your pages ranked. AEO makes your firm the name an AI engine repeats when it answers the question directly, often with no click at all. The fundamentals overlap, but AEO puts more weight on entity consistency, third-party mentions, and question-led content. More in how to choose an AEO consultant for law firms.

How is this different from a large legal marketing agency?

You work with Austin directly. Large SEO agencies often sell content volume and monthly reports. This engagement focuses on the few pages, listings, and citations that decide whether AI names your firm, and on tracking the client questions that matter.

How do we start?

Book a 30-minute call. We run the questions your clients actually ask, show which firms AI names today, and decide whether an engagement from $5,000/month makes sense. You can also run the free AI visibility checker first.

Book a call with Austin

Let's talk

Ready to Be the Firm AI Recommends?

If a potential client asks ChatGPT who to call and your firm is not in the answer, that consultation is going to someone else.

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12+ years in search
From $5,000/month
Senior-led, no agency layers
Limited capacity

Want AI to recommend your firm? Book a free 30-minute call with Austin. Engagements from $5,000/month.

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