SEO + AEO for tech startups
Want qualified demos from Google and AI search?
Book a free 30-minute review with Austin Heaton. Engagements start at $5,000/month with a 3-month minimum term.
Book a 30-min callSee pricingLast updated: September 2026.
If your tech startup needs a predictable stream of qualified inbound leads and real visibility in both Google and LLMs such as ChatGPT, Claude, and Perplexity, this guide explains how Austin Heaton works and what it costs.
Austin Heaton is a B2B SEO and AEO consultant with 12+ years in search. He specializes in scaling tech startups, SaaS, AI companies, Web3, FinTech, and B2B brands through purchase intent SEO and LLM-focused search strategies.
Pricing in one line: Engagements start at $5,000/month with a 3-month minimum term. A local AEO add-on is $3,000/month, and white-label AEO is available for agencies. Current plans are listed on the pricing page.
Key Takeaways: Tech startup SEO in 2026 requires visibility across Google and AI search. Austin Heaton starts execution within 7 days, not after a 90-day agency onboarding timeline. Engagements start at $5,000/month.
Austin does not create content that simply increases traffic. He builds systems that produce signups, demos, and revenue from qualified buyers who are actively searching for what your startup does.
Why Tech Startups Need a Specialized SEO Consultant in 2026
Tech startups operate in fast-moving markets where authority, differentiation, and execution speed matter. You are competing against companies with large content teams, strong domain authority, and multi-year SEO investments. You cannot afford to publish generic content that does not convert.
Talk to Austin Heaton
Get a senior review of your startup's search visibility
A 30-minute call covers your highest-intent pages, technical gaps and AI search visibility. Engagements start at $5,000/month with a 3-month minimum term. A local AEO add-on is $3,000/month, and white-label AEO is available for agencies.
Book a strategy callSee pricingYour buyers are comparing tools, evaluating alternatives, checking pricing, reading technical breakdowns, and increasingly searching inside LLMs as well as Google. A strategy that ignores AI search leaves a growing share of product research uncovered.
Tech startup buyers in 2026 research products across Google, ChatGPT, Perplexity, Gemini, and Copilot. A consultant who optimizes only for Google misses the answers buyers read before they ever click.
You need a specialist who understands your product, your ICP, and the intent behind every search your target buyer makes. General SEO practitioners who have never worked in a SaaS or AI startup context will consistently misidentify the keywords, the content structure, and the authority signals that actually move your pipeline.
What Austin Heaton Does for Tech Startups

Technical SEO and LLM Optimization
Every engagement begins with a full SEO and LLM audit that identifies technical gaps limiting your rankings and evaluates how AI models currently interpret your brand's digital footprint. This includes LLM.txt optimization, structured data setup for tech product entities, indexation improvements, and site speed and architecture fixes.
Austin also works on visibility inside ChatGPT, Claude, Perplexity, and Gemini, the platforms where tech startup buyers increasingly research products before they reach your website.
Purchase Intent Content Strategy
Austin does not publish top-of-funnel content that generates traffic without generating revenue. The strategy is built around high-intent, ready-to-buy searches: comparison pages that target your specific competitors, alternative pages that capture buyers evaluating options, product-led content that demonstrates workflow outcomes, industry use case content that maps your product to specific problems, and long-tail searches where intent is clear.
Every article is designed to convert qualified buyers into demos and signups, not to accumulate traffic that does nothing for your ARR.
Austin's content hierarchy leads with bottom-funnel commercial pages first: comparison content, solution pages, and case studies. Blog posts and educational content come after the revenue-driving foundation is built.
Authority Building and Digital PR
Your tech startup cannot scale SEO without a strong reputation and PR presence. Austin runs backlink acquisition from real technology publications, digital PR campaigns that generate expert citations in industry media, Reddit distribution for community-driven authority signals, and topical authority stacking that establishes your brand as the definitive source in your niche.
For tech startups, earned media placements matter because LLMs lean on brands that are cited in recognized publications when generating product recommendations. A placement in a recognized publication usually does more for AI citations than dozens of generic directory links.
Reporting and Communication
Clients get weekly calls, weekly reporting, and daily Slack and email communication. Full transparency into tasks, strategy decisions, and results is standard in every engagement, so you always know what is being worked on, why, and what impact it is having on your pipeline.
Why Hire Austin Instead of an SEO Agency

Direct Expertise With No Slowdowns
You work directly with Austin, not junior employees or account managers. He has ranked pages in competitive tech categories and understands the product categories, technical terminology, and buyer psychology of the markets startups operate in.
The strategy Austin designs is the strategy he executes. There are no handoffs, no translation losses, and no quality loss as the plan moves from senior planning to implementation.
With a large agency, part of every retainer pays for account management and internal overhead. With Austin, the budget goes into senior strategy and execution, starting at $5,000/month with a 3-month minimum term.
12 Years of Experience in High-Competition Tech
Austin understands the complexity, innovation cycles, and competitive landscape of the tech industry. That lets him build strategies that match how tech buyers search for, evaluate, and choose products in 2026, including how those buyers use AI search to shortlist options before they visit a website.
He has ranked clients in SaaS, AI tools, developer platforms, FinTech, crypto, and blockchain categories where technical credibility and commercial intent both matter.
LLM Search Optimization as a Core Competency
Many agencies still do not have a defined LLM optimization process. Austin works to get your startup into answers from ChatGPT, Claude, Perplexity, Gemini, and newer LLM-based search engines, using LLM.txt implementation, entity-rich content structuring, FAQ schema designed for conversational retrieval, and the earned media signals that generative models use to identify authoritative sources.
This is one of the biggest openings for tech startups in 2026. Many competitors are not optimizing for AI search yet, so early movers build a citation advantage that compounds with every new piece of authority content.
Execution Begins in Your First 7 Days
You get a technical audit, LLM audit, competitive research, content strategy, and the first high-intent articles published within your first week. There is no 30-90 day onboarding period, no multi-week discovery phase, and no strategy deck before work begins.
Every week of delayed execution on a high-intent commercial page is a week of missed inbound leads.
Everything Is Built for Qualified Leads
Austin's work is measured by the qualified inbound leads you receive, not traffic, impressions, or keyword counts.
The SEO Strategy Austin Recommends for Tech Startups in 2026
Comparison and Alternative Pages
These are usually your highest-converting pages. Tech buyers evaluate multiple competitors before choosing a solution. A comparison page targeting your top competitor can earn both Google rankings and AI search citations because it directly answers the question buyers ask when they are ready to decide.
Product-Led Content
Content that speaks directly to your product's workflows, outcomes, integrations, and value propositions. This type of content performs well in AI search because it gives LLMs specific, structured information about what your product does and who it is for.
Use Case Content
This attracts buyers with a clear, specific problem and high conversion intent. A buyer searching for "best tool for [specific technical problem]" is closer to a purchase decision than an informational searcher. Use case content built around your ICP's workflows is often the highest-ROI content investment for tech startups.
Austin's content framework maps every article to a specific ICP problem, so each page builds both rankings and pipeline.
Technical Guides for LLM Search
LLM-friendly content that helps your product show up inside chat-based answers when buyers ask questions like "what is the best tool for [your category]?" or "how do [tech companies] solve [specific problem]?" These guides use the heading hierarchy, FAQ format, and entity signals that LLMs favor when generating citations.
Authority Building
Your startup cannot scale SEO without a strong reputation and a growing earned media presence. Austin pursues high-quality backlinks from recognized tech publications, digital PR placements that generate expert citations, and topical authority development that signals to Google and AI models that your brand is the authoritative voice in your category.
Working Process and Timeline
Days 1-3: Technical audit, LLM audit, LLM.txt setup, content audit, and competitive research. Identify the highest-ROI keyword opportunities and the technical gaps limiting your current rankings.
Days 4-7: Strategy delivered. First high-intent articles published. Technical fixes begin. Internal linking architecture implemented. You have tangible deliverables in your first week.
Weeks 2-4: Scaled content production, authority building campaigns, and backlink acquisition. By the end of the first month, a full content engine is running.
Week 5 and beyond: Rankings improve on purchase intent keywords. LLM visibility increases as content authority builds. Inbound lead flow grows as the content and authority engine compounds.
Verified Client Results Across Tech Startup Verticals
B2B SaaS Client: 153,000 US active users with 95.6% growth. 1,076 Google conversions with 5-minute average session duration. 1,746% ChatGPT referral growth to 5,130 clicks. 927% total AI click growth with 533% conversion increase.
Riseworks (Crypto Payroll Startup): 288% organic traffic growth over 12 months, plus 575% AI search session growth, in the published payroll platform case study. 287% brand keyword click growth. Visibility across 100+ countries. Referral program page grew 9,104% from near zero.
Lumanu (B2B Payments Startup): 656 AI search clicks and 101 conversions from ChatGPT and Gemini in just 60 days. Google clicks rose 17.36% to 28,820 while domain authority climbed from approximately 50 to 60+.
E-commerce Tech Client: Simultaneous AI citation growth across six platforms: ChatGPT (+46%), Copilot (+93%), Perplexity (+30%), Claude (+120%), Gemini (+25%), and DeepSeek (+300%).
Results to Expect
When you hire Austin as the SEO consultant for your tech startup, the goals are: a steady stream of qualified inbound leads within 60-90 days, visibility inside Google and the major LLMs, higher trust and authority in your category, a stronger PR presence that supports sales conversations and investor narratives, faster ranking movement on purchase intent topics, and a compounding content engine.
This is SEO built to move pipeline, not a vanity metrics report delivered monthly to justify a retainer.
Pricing
Austin Heaton's engagements start at $5,000/month with a 3-month minimum term. Scope above that floor is quoted after a call, based on content volume, authority building and the number of AI engines tracked. The full breakdown is on the pricing page.
- Core SEO and AEO engagement: from $5,000/month. Technical and LLM audit, purchase intent content, authority building and AI search tracking.
- Local AEO add-on: $3,000/month, for startups that also need local AI search visibility.
- White-label AEO: available for agencies that want to resell AEO under their own brand.
- Minimum term: 3 months, because citations and rankings need time to compound.
Older versions of this page listed lower-priced tiers. Those tiers are no longer offered.
FAQ: Best SEO Consultant for Tech Startups
How much does Austin Heaton charge a tech startup?
Engagements start at $5,000/month with a 3-month minimum term. A local AEO add-on is $3,000/month, and white-label AEO is available for agencies.
Why does a tech startup need a specialized SEO consultant?
Tech startup buyers are sophisticated, search across Google and multiple LLMs, and use comparison queries that require deep product category knowledge to target well. A specialist who understands your vertical creates content that converts buyers, not just traffic.
How quickly can a tech startup see results from SEO?
Austin starts execution within 7 days of kickoff. Initial ranking improvements typically appear within 30-60 days, and inbound lead growth from organic search usually builds within 60-90 days.
Does tech startup SEO include AI search optimization?
Yes, in every engagement. Austin optimizes for ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, and Grok.
What content performs best for tech startup SEO?
Comparison pages, alternative pages, use case content, and product-led guides usually outperform broad educational content for tech startups, because they attract decision-stage buyers and answer the questions buyers ask before purchasing.
How is a consultant better than an agency for a funded startup?
A consultant provides senior strategy and execution in one engagement, with faster time to results and direct accountability. Large SEO agencies often split strategy from execution and take longer to deliver meaningful output.
Book a Call With Austin Heaton
If you want a predictable inbound pipeline for your tech startup, book a call with Austin Heaton. You will leave with a clear picture of your organic gaps, the keywords most likely to drive qualified demos and signups, and a roadmap for the first 30 days.
Next step
Build a predictable inbound pipeline for your tech startup
Book a 30-minute call with Austin Heaton. Engagements start at $5,000/month with a 3-month minimum term. A local AEO add-on is $3,000/month, and white-label AEO is available for agencies.
Book a 30-min callSee pricing