SEO Consulting

Profound Review November 2026: From an AEO Consultant

A November 2026 Profound review from an AEO consultant: trial limits, engines, agents, and what the pricing page does not print.

Profound is the visibility platform I would open when the buying process is a security review and someone can live with a quote. It is a weak first buy when the team needs a published monthly price, prompts it wrote itself, Perplexity, or a file it can export this week. On 11 November 2026 the brand pricing page was still two columns. Trial was free. Enterprise was custom. I did not find a paid self-serve brand price on that page.

Last updated - November 2026

I am Austin Heaton, an AEO consultant. The visibility logs I set up are mostly for fintech. The rest are B2B SaaS and a few other industries when the buyer question is the same. A dashboard is useful when I can open one stored answer, see whether the brand was named, see which URL was attached, and tell a writer which page to change. A visibility score without that row is not a plan. A trial that will not let me edit the prompt is a storage test, not a measurement program.

The Trial and Enterprise cells below are from Profound's pricing page, read on 11 November 2026, including the comparison table and the FAQ on that page. The product map, the prompt-volume claim, and the sentence that Profound draws insights from the consumer experience rather than API outputs are from Profound's features page. The model list that does not match the pricing page, and the region claim, are from Answer Engine Insights. Citation categories are from the citations page. Agents, including the approval step, are from Profound's Agents page. Shopping, which is ChatGPT Shopping and not a general retail suite, is from the Shopping page. I did not create an account. I did not start the trial. I did not open a stored answer.

The side-by-side versions already on this site are not being rewritten here. The shortlist if you are leaving because the trial is not a prompt you wrote is Profound alternatives. Goodie beside Profound is Goodie vs Profound. AthenaHQ beside Profound is AthenaHQ vs Profound. Writesonic beside Profound is Writesonic GEO vs Profound. The four-tool version, with Peec, Otterly, and Semrush, is Profound vs Peec AI vs Otterly vs Semrush. A content score is a different invoice. That roundup is SurferSEO alternatives for content optimization. Where a cell below is Profound's marketing sentence rather than a cap I could count, I say so.

Key Takeaways

  • On 11 November 2026 Profound's brand pricing page showed a free Trial and a custom Enterprise plan. The trial is 50 unique prompts, run daily for 7 days, on ChatGPT, Gemini, and Google AI Overviews. One language. One region. ChatGPT Shopping is off. History, exports, and API are none. Support is none. SSO is no. Seats are unlimited. AI Marketer credits are described as limited. The FAQ says trial users receive a recommended prompt set and cannot customize it.
  • Enterprise is custom. The same table says daily tracking, a tailored prompt plan, up to 9 answer engines, ChatGPT Shopping on, all-time history, CSV and JSON exports, API on, and SSO on. The capability list under those 9 names is ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search, and Muse Spark. I counted nine. I did not find a dollar next to Enterprise, and I did not find a paid self-serve brand card between the trial and the quote.
  • The Answer Engine Insights FAQ names a longer set than that capability list: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Google Gemini, Exa, Muse Spark, Qwen, and DeepSeek. That is ten names. Qwen is in the FAQ and not in the nine on the pricing page. I am not dropping a name to make the pages agree. The pricing page is the invoice. The FAQ is a claim about what Profound queries. A quote should repeat the names.
  • Agents are marked on the pricing table, and the Agents page says a run includes an approval step before anything publishes. Credits are the meter. The pricing FAQ says the Trial includes limited AI Marketer credits, and that the self-serve Agency Growth plan includes 400 credits a month per client workspace. It does not put a dollar next to that pack, and it does not define how many credits one article uses. A credit is relative to complexity. It is not a counted article allowance.
  • The features page says Profound captures the consumer experience rather than API outputs, and it prints a prompt-volume claim of 1.3B+ conversations and hundreds of millions of queries a month. Those are Profound's figures. The trial cell I can actually read is 5 prompt-volume searches, and the page does not define a search. Shopping, multi-region tracking, and exports wait for Enterprise. A 7-day recommended prompt set will not tell you whether your fee page was cited.

What Is Profound in November 2026?

Profound sells a monitor, a prompt dataset, a shopping view, a crawler and referral view, and a writing layer it calls Agents and AI Marketer. The features page splits the work into Prompt Volumes, Answer Engine Insights, Agent Analytics, Shopping, and Agents. Prompt Volumes is the dataset of questions people ask. Answer Engine Insights is the brand's share of those answers: visibility, sentiment, citations, competitors. Agent Analytics is what crawlers do on the site and which AI products send people back. Shopping is how products show up in ChatGPT Shopping. Agents are workflows that research, draft, and publish, with a person in the loop. The pricing page is narrower than that story, and the pricing page is the invoice.

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The features page also says traditional search is declining and that the SEO playbook was not written for a zero-click reality. I am not reviewing that sentence. I am reviewing the product the pricing table describes. A platform can be aimed at answer engines and still be the wrong buy if the trial cannot hold the prompt a founder heard on a sales call. Profound's own pricing FAQ is plain about that limit. Trial users get a recommended set based on their industry. They cannot customize it. Enterprise is where you edit, disable, or add prompts.

The same features page says Profound draws insights from the consumer experience, not from API outputs. The Answer Engine Insights page repeats the idea: the analysis is meant to reflect what a person sees, and the FAQ says Profound queries the front-end experiences of the named products rather than API calls. I did not watch a browser session. I am citing Profound's method claim, not a capture I recorded. If a security review asks whether the vendor calls the public chat UI or an API, the page's sentence is the sentence to put in the questionnaire. Ask Profound to confirm it on the order form. A marketing page is not the contract.

Two numbers on the features page should not migrate into a client report without a method. Prompt Volumes is introduced as what 1.3B+ real user conversations tell you, and a later line says the data is powered by hundreds of millions of real user queries per month. The page does not show the date range, the products inside the count, or how a conversation is defined. I am not using either figure as a benchmark. The trial's Prompt Volumes cell is the number I will put on a slide if someone asks what they can actually run before a quote: 5 searches. The cell does not say whether a search is one prompt, one topic, or one export. I would ask before I briefed a research project around it.

The features page also prints outcome lines from customer stories: a 7x increase in AI brand visibility, an 800% increase in visibility, and a 37% increase in new user signups from AI, next to a line about citation share. I am not using them. The page does not show the prompt set, the date range, or the baseline next to those headlines. A case-study tile is Profound's claim about a customer. It is not a result I measured, and it is not a reason to skip the prompt-edit limit. The same page prints 4.6 / 5 on G2 and a line that says number one ranked for Answer Engine Optimization. I did not open G2 and recount the reviews. A badge on a vendor page is a badge on a vendor page.

How Do Trial and Enterprise Compare?

The table is the brand pricing page as I could read it on 11 November 2026. A single value in a row means the extract showed that value once, which is how matching cells came through when the two columns agreed. Where the columns differed, both values were in the text, and I have kept them in order: Trial, then Enterprise. I did not log in to see whether a Yes on Agents means the same workflow on both plans.

CriterionTrialEnterprise
Price I could read on 11 November 2026Free. The card says it is for companies who want to trial Profound before a demo.Custom. No dollar on the pricing page. The FAQ does not add one.
Prompts50 unique prompts. The FAQ says they are a recommended set. You cannot customize them.Custom. You can edit, disable, or add prompts.
CadenceDaily for 7 days.Daily. The FAQ calls this ongoing daily tracking.
Answer engines on the cardChatGPT, Gemini, Google AI Overviews. Three names.Up to 9. The capability list names ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search, and Muse Spark.
Language and region1 language. 1 region.Custom for both.
ChatGPT ShoppingNo.Yes.
Prompt Volumes5 searches. The cell does not define a search.Custom.
History, exports, APIHistory none. Exports none. API none.All-time history. CSV and JSON. API yes.
AI Marketer creditsLimited. No count on the card.Custom. The FAQ says packages are set with the account team.
Agents, Context Manager, Projects, SheetsMarked yes on the rendered table, next to limited credits and limited suggestions.The matching cells also read as yes. Suggestions move from limited to unlimited. I did not run an agent on either plan.
Agent Analytics domainsUnlimited domains. The integration list on the trial column is Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel, and WordPress.Custom, with options for that same integration list. I did not connect a log.
SeatsUnlimited.Unlimited. The FAQ says both plans include unlimited seats.
Support and SSOSupport none. SSO no.Support is custom, with options for email, dedicated Slack, and a dedicated specialist with a 24 hour SLA. SSO yes. The card also says SOC 2 compliance next to SSO/SAML.

If the three trial engines are not the three a buyer actually uses, Book a Call and bring one prompt. The prompt shows whether the trial is even eligible, before anyone argues about Agents.

What the Free Trial Actually Meters

The trial is a week of someone else's prompts. Fifty unique prompts, daily, for seven days, on three engines, in one language and one region. The FAQ says you cannot customize that set. It does not say you can swap one prompt. It does not say the set is locked to a category you named in a form. It says the set is recommended from the industry. I would not tell a board that the trial measured the questions the sales team hears. I would tell them it measured Profound's recommended questions, on ChatGPT, Gemini, and Google AI Overviews, for a week.

The page does not say whether each of the 50 prompts runs on all three engines every day. I am not multiplying 50 by 3 by 7. That product is 1,050 answers if every prompt hits every engine every day, and it is 350 answers if each prompt hits one engine a day. Profound does not print the formula. Peec does print one, on Peec's own pricing page, and I am not borrowing it. A trial report that says "50 prompts across three engines" has not yet said how many stored answers you will see. Ask, in writing, whether a prompt is one engine or three, and what the screen shows on day eight.

History is none. Exports are none. API is none. That is the part I would underline. A week of answers you cannot download is a demo, not a dataset. If the point of the trial is to see whether Profound stores the response text, you can look at the screen. If the point is to hand a file to a writer on Monday, the trial column says you cannot. Enterprise is where history becomes all-time and exports become CSV and JSON. I did not click an export on Enterprise, so I cannot tell you whether the CSV contains the answer text, the citation URL, or a score. The cell names the formats. It does not name the columns.

Seats are unlimited on the trial, and support is none. That combination is easy to misread. A large team can log in. Nobody from Profound is assigned to explain the screen, on the trial column. The FAQ says setup is instant. Instant setup is not onboarding. Enterprise support is a menu: email, dedicated Slack, or a dedicated specialist with a 24 hour SLA. I am quoting the cell. I did not test the SLA. A 24 hour line on a pricing table is not a signed service level. If procurement needs the hours in a contract, the order form has to repeat them.

The FAQ also says Profound will notify you as you approach a prompt limit and help you look at expansion options. It does not say the trial keeps running past day seven, and it does not say extra prompts are a self-serve add-on with a price. There is no price. Expansion is a conversation. I would put a reminder on the calendar for day six. A free trial that ends is not a subscription I watched convert, because the page does not say the trial needs a card. I also did not see a sentence that says it does not need a card. I did not click Get Started. Read the screen.

Prompt Volumes on the trial is 5 searches. Set that next to the features page's hundreds of millions of queries. The dataset Profound talks about and the searches you can run before a quote are not the same object. Five searches will not describe a category. They might tell you whether the product will show a volume number at all. Enterprise says custom. I would not budget a prompt-research program on the trial cell.

Which Engines You Can Name Before a Quote

The engine list is the decision, and Profound prints three lists that do not match. The trial card names three: ChatGPT, Gemini, and Google AI Overviews. The Enterprise capability list names nine: ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search, and Muse Spark. The Answer Engine Insights FAQ names ten: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Google Gemini, Exa, Muse Spark, Qwen, and DeepSeek. Perplexity, Google AI Mode, Claude, DeepSeek, Exa, and Muse Spark are not on the trial. Qwen is on the FAQ and not on the nine. I counted the names. I am not treating "up to 9" as a contents list you can assume on a quote until the order form repeats the nine, or says which ones were removed.

That gap is why a Profound trial and a published tracker are not substitutes. The trial includes Gemini and Google AI Overviews, which some cheaper logs sell as add-ons or leave off the base card. It does not include Perplexity. It does not include Google AI Mode. It does not include Claude. If the board's sentence is Gemini, the trial can show you a Gemini answer on Profound's prompts. If the board's sentence is Perplexity, the trial is the wrong week. The alternatives that put Perplexity on a page with a dollar are the ones on the alternatives page. I am not restating their prices here as a page I re-proved line by line on 11 November. The point in this review is the Profound list, not a second invoice.

The Answer Engine Insights FAQ also says you can modify or add prompts at any time, and that prompting works three ways: auto-generate from the brand and topic, upload your own, or pull queries from Prompt Volumes. The pricing FAQ says trial users cannot customize prompts. I am reading those sentences as two products. The AEI FAQ describes the configured workspace, which is the Enterprise conversation. The pricing FAQ describes the trial. If a demo spends the hour on uploaded prompts and the thing you can click today is the trial, you have not bought the demo. I would ask the salesperson to say, in the recap email, which of the three prompting methods works before a contract.

Regions are the same kind of split. The AEI FAQ says Profound supports 30+ languages and 150+ regions. The trial is 1 language and 1 region. Enterprise is custom. I am not going to tell a two-country brand that the FAQ's 150 regions are included because the product is capable of them. Capable and included are different rows. A US prompt and a UK prompt do not both fit on the trial. They fit when the order form says they fit.

I also did not find a model version. The FAQ says Profound queries the front end a normal user sees. It does not say which ChatGPT model, whether browsing or a search tool is on, or whether a Gemini answer is the consumer app or a different surface. Google AI Overviews and Google AI Mode are separate names on the Enterprise list, which is the right way to print them, and only Overviews is on the trial. If a report is going to a board, I want the vendor's own sentence on model version in the order form. I do not have that sentence from the pages I opened.

Citations, Sentiment, and FactCheck

Answer Engine Insights is the monitor. The page says you can see how often the brand appears, what the answer says, which sites the answer cites, and where the answer is wrong. Visibility is described as a visibility score and share of voice. Sentiment is described with themes and a good, neutral, or bad style of label in the illustration. I am not treating the sample percentages on that page as a benchmark. The illustrations include repeated figures, including a 43.8% visibility score and a 61.2% competitive figure, next to a brand name used as a demo. They are layouts. They are not a customer result I measured.

Citations are the row I actually want, and the citations page is more careful than a logo wall. It says every cited source gets a category: Owned, Competitor, Earned Media, PR Wire, Social, or Institution. Owned, Competitor, and Custom are yours to define. The rest are auto-assigned and can be overridden. Citation share can be cut by platform, topic, or prompt. Watched pages track how citation volume on a URL changes over time. Export is CSV or JSON, or a handoff into Agents. I am putting the export sentence next to the pricing table. The trial column says exports are none. The citations page describes the product. It does not say the trial includes the file. I would not promise a writer a CSV from a trial login.

The citations page also says you can build outreach lists from the publishers and authors who get cited. That is a useful object if the names are real and the dates are on the row. I did not open a list. I cannot tell you whether an author field is populated, or whether "top cited" is a count of answers or a count of prompts. The category system is still the right shape. A mention of the brand and a citation of a URL are different objects. If a weekly report adds them together, it has mixed two things. I would label the chart with the object and the date, the same way I would on any other log.

FactCheck is on the Answer Engine Insights page and not on the pricing table. The page says it shows inaccurate claims and their sources, and the illustration uses a fee example: an inaccurate claim that a company charges standard fees for wires and ACH, next to a ground-truth line that it offers free same-day ACH and wire transfers. I am citing the illustration as an illustration. I am not reviewing that company's pricing, and I am not saying FactCheck is on the trial. The pricing table does not have a FactCheck row. If the reason you want Profound is a check on whether the model invents a fee, ask whether FactCheck is in the trial, in Enterprise, or in neither until a package is written down. A screenshot of a wrong fee is only useful if you can open it on the plan you bought.

The AEI FAQ says you can track visibility, share of voice, sentiment, keyword themes, citation sources, and competitor rankings, and that the data is organized around assets you configure: your brand, competitors, and topics. It also says many enterprises buy additional configurations for different competitive sets, and that Profound will help with custom cases. "Numerous assets" is not a cap. I did not find a competitor count on the trial card. Unlimited seats are not unlimited competitors. I would ask for the competitor cap before I put six logos on a slide and assumed the trial could hold them.

Shopping, Crawlers, and the Referral Log

Shopping is a separate product, and the pricing table gates it. Trial says no. Enterprise says yes. The Shopping page is about ChatGPT Shopping, not a generic shelf across every assistant. It describes product visibility when a shopping experience is triggered, attribute accuracy, shopper sentiment, and SKU-level analysis. It describes a shopping mode rate: how often prompts in a category trigger ChatGPT's shopping interface instead of a text answer. It describes a merchant layer: which retailers and direct stores own the checkout options. The actions it names are product-feed fields, structured data, merchant work, and pages for queries that return a competitor and not you.

I did not see a SKU cap, a catalog upload limit, or a country limit on the Shopping page. The trial's one region and the Enterprise custom region still sit underneath it, because Shopping is an Enterprise cell. A commerce team should not buy the trial to learn whether ChatGPT tiles their products. The trial card says ChatGPT Shopping is off. The Shopping FAQ says the dashboard updates regularly. It does not say hourly, and it does not say daily. I will not invent the refresh. The page also says nearly eight in ten buyers now rely on answer engines for at least half of their purchase decision, citing Profound's 2025 AI Shopping Report. I am not using that figure. I did not read the report's sample on 11 November. A statistic in a product FAQ is a claim. The gate I can use is the pricing cell: Shopping is Enterprise.

Agent Analytics is the on-site layer, and it is the part of the trial that is less stingy than the prompt log. The trial column says domains tracked are unlimited, and it lists integrations: Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel, and WordPress. Enterprise says custom, with options for that same list. The features page says the product shows which AI platforms crawl the site, which pages they hit, which platforms send human visitors, and whether those visits connect to conversions. It also says the connection uses server logs and that there is no JavaScript to install, and it names Cloudflare, AWS, and Vercel as examples. I did not connect a CDN. I cannot tell you which bot names Profound recognizes, or whether a referral is a session, a click, or a tagged visit. The pricing page says the row exists. A log of hits is not the sentence in the answer. Both are worth having. They are not substitutes.

The features page says content effectiveness scoring evaluates every page for AI readability, structured data, and citation potential, and that Agent Analytics surfaces rendering issues. I did not find a page cap for that scoring on the pricing table. I am not going to treat "every page" as a contractual crawl of a large documentation site. If the site is large, ask what "every" means, and ask whether the trial's unlimited domain line includes the content score or only the traffic row. I could not split those from the cells I read. The AEI blog index on the same site links a December 2024 server-log writeup. I did not use its findings as a product limit. A research post is not the pricing table.

Agents, Credits, and What They Do Not Replace

Agents are the part of the pitch that is not a prompt log. The Agents page describes templates for a content refresh, an FAQ, competitive research, and a new article. It describes a drag-and-drop builder with steps for scraping, prompting, Answer Engine Insights lookups, and API calls. It says workflows pull from a brand kit and a knowledge base. It says Sheets can run many inputs, with each column as an agent. It says there is a human approval step before anything publishes, and that agents can connect to an existing CMS. It does not, on the page I read, name the CMS products. I will not add WordPress to that sentence just because WordPress appears on the Agent Analytics integration list. Those are different rows.

One sentence on the Agents page should stay in quotes, because I cannot audit it from outside the product. Profound says each agent queries 16 reasoning models and Profound's user prompt data before drafting. I counted the words. I did not count 16 models in a run. I am not going to tell a client the draft was checked against 16 models. I am going to tell them the vendor says that, and that a person still has to read the draft. The approval step is the part I agree with. On a payments, lending, payroll, or compliance page, a model that cites an agent variant can repeat a fee the legal team never approved. Leave the approval on. The page says the approval is part of the run. I did not see a screenshot of a forced approval that cannot be turned off.

Credits are the meter, and the meter is not an article count. The pricing FAQ says credits are consumed each time an agent runs, relative to complexity. Simpler agents use fewer credits. Multi-step agents use more. The platform shows an estimate before a run and the actual spend after. An admin view shows usage. The account can be set to bill overages or to pause at the cap. The Trial includes limited credits. The FAQ does not say how many. The self-serve Agency Growth plan includes 400 credits a month per client workspace. Additional thresholds are an Enterprise package. I did not find a dollar next to Agency Growth. I will not invent one. I will not convert 400 credits into 400 posts, or into 40 posts, or into any post count. The FAQ says the account team estimates credits from the workflows you actually run. That is a sales conversation, not a rate card.

AI Marketer is the name on the pricing hero: research, write, report, and collaborate, with credits, suggestions, projects, and Sheets underneath. Suggestions are limited on the trial and unlimited on Enterprise. The line under Suggestions says the product proactively identifies opportunities. It does not say those opportunities are pages, prompts, or outreach targets. Context Manager is on, in the reading I described, and it is where brand knowledge sits. I did not upload a style guide. I cannot tell you whether a PDF, a URL, or a form field is the input. If the purchase is "the agent already knows our product," the order form has to say what gets loaded and who can edit it.

The pricing FAQ also answers a question I agree with, and then answers it too broadly. Profound is not only an AI search tracker, the FAQ says. It can research a market, shape a campaign, write, and run recurring workflows. That may be true on Enterprise, with credits sized to the work. It is not a description of the trial. The trial is 50 prompts you did not write, for 7 days, with limited credits and no export. I would not put Profound in a statement of work as the system that drafts the blog until someone has run one agent on one real URL and a person has read the output. A posting schedule is a different category of product. The comparison I use for tools whose job is to publish on a schedule is separate from this review. Profound's Agents page is a workflow builder with an approval step. It is not, on the pages I read, a calendar that promises a post every Tuesday.

Security, and the Quote

The security story is the strongest reason to take the Enterprise conversation, and it is also easy to over-read from a checkmark. The features page says Profound is SOC 2 Type II, independently audited for security, availability, and confidentiality. It says SSO with SAML and OIDC, role-based access, and daily backups with rolling recovery. The Answer Engine Insights page repeats SOC 2 Type II, SAML or OIDC, role-based permissions, and daily backups retained for one week. The pricing card puts "SSO/SAML + SOC 2 compliance" on Enterprise, and it puts SSO at No on the trial. I am using the pricing table for the gate and the features page for the claim that a Type II audit happened. I did not download the report on 11 November. A page that says the audit exists is not the PDF. If procurement cannot start without the PDF, ask for it. Do not start that review on a 7-day trial and hope the file arrives inside the week.

Unlimited seats on both plans mean the security review is not about how many logins you need. It is about SSO, the report, the API, and where the prompt data lives. The trial has no API and no SSO. Enterprise has both, on the cells I read. Role-based access is described on the features page and is not a separate trial-versus-Enterprise row in the pricing extract. I would ask whether a trial workspace has roles or a single shared permission. I am not going to guess.

There is still no public Enterprise price. The moment the engine list, the region, Shopping, the export, or the credit pack matters, you are in a sales process. That is a fine process when the company is already doing a security review and the order form will name the engines. It is a bad process when the team wanted to compare three tools on a spreadsheet this afternoon. A vendor's comparison tables, including any prices a competitor prints about Profound, are claims about Profound. Profound's pricing URL is the invoice. On 11 November that URL did not show a self-serve brand price.

Where Profound Is Strong, and Where It Is Not

The strong case is specific. Gemini and Google AI Overviews are on the free trial, not behind a quote. The vendor says the capture is the consumer front end, not an API response, which is the method question a lot of trackers dodge. Seats are unlimited, so a five-person team is not paying per login on the card. Agent Analytics lists real infrastructure, including Cloudflare and the other hosts on the trial column, and it does not ask you to paste a JavaScript tag, according to the features page. Citation categories are a real taxonomy, not a single "mentions" bucket. Shopping is described at SKU and merchant level, for ChatGPT Shopping, which is a clearer product than a vague commerce checkbox. Agents have an approval step before publish. Enterprise can add Perplexity, Google AI Mode, Claude, and the rest of the nine, with CSV, JSON, API, and SSO. The trial is free on the page I read. You can look before you book the demo, as long as you know you are looking at Profound's prompts.

The weak case is just as specific. You cannot edit the prompts. You cannot export. You cannot see history. You get seven days. Perplexity, AI Mode, Claude, DeepSeek, Exa, and Muse Spark are a quote. Qwen is a FAQ name that is not on the pricing list. One region is a quote if you need a second. Shopping is off until Enterprise. Prompt Volumes on the trial is 5 searches, next to a marketing number in the billions. Credits on the trial are "limited," with no count. Agency Growth is 400 credits and no dollar. There is no paid self-serve price, so you cannot finish a comparison without a call once you leave the trial. FactCheck is not a pricing row. The model version is not printed. The three engine lists do not match. A case-study multiplier on the features page is not a forecast.

On a fintech shortlist, Austin Heaton still asks for one stored answer before the invoice is approved. The answer has to show the brand, the URL, and the engine. A presence score without that row can wait. If the stored answer is wrong about a fee or a license, the next step is a person, not another dashboard. Pricing for that kind of engagement depends on scope. The measurement stack I use around a log is how I measure AEO results.

Who Profound Fits

  • You need to see whether Profound stores an answer, on Profound's prompts, on Gemini or Google AI Overviews. The trial is built for that sentence. It is not built for a prompt you wrote on Tuesday. Do not brief the week as coverage of your category.
  • The purchase is a security review. SSO, SAML, and the SOC 2 claim sit on Enterprise. Ask for the PDF. Unlimited seats are already on the trial, so seats are not the reason to take the quote. The engines, the export, and the regions are.
  • You need Perplexity, Google AI Mode, or Claude in the same refresh as Gemini. Do not buy the trial for that. Those names are on the Enterprise list, not on the three. A published tracker whose card already includes the missing engine is the comparison on the alternatives page.
  • You need a credit you can divide, or a counted article allowance, on a page with a dollar. Profound's trial credits do not have a count, and Agency Growth's 400 credits do not have a price on the FAQ I read. AthenaHQ and Writesonic are the comparisons that print those shapes. They are AthenaHQ vs Profound and Writesonic GEO vs Profound. I am not rebuilding their cards in this review.
  • You need Perplexity and an action allowance on one published card. That is the Goodie comparison, Goodie vs Profound. Profound's trial does not include Perplexity, and its action layer is a credit, not a printed action count.
  • You sell through ChatGPT Shopping. That cell is Enterprise. The trial will not show you the tiles. Read the merchant and SKU pages with the order form in the other hand, and do not treat the Shopping FAQ's buyer statistic as your forecast.
  • You needed pages, not a log. Agents can draft, and a person has to approve. Limited trial credits and an undefined credit-to-draft ratio will not feed a category. A content optimizer with a published document or article cap is a different budget, which is the SurferSEO alternatives roundup. Use Profound, if you use it, to see whether the new URL was cited. Do not ask it to be the editor and the proof on a seven-day login.
  • You already know the four-tool shortlist. The line-by-line version with Peec, Otterly, and Semrush is the comparison. This page stays on Profound's own columns.

Verdict

I would start the Profound trial only to see a stored answer on ChatGPT, Gemini, and Google AI Overviews, on prompts Profound chose, for seven days, with no expectation of an export. I would not start it as the measurement system for a prompt list the company already has. I would not describe the 50 prompts as three daily engines until Profound writes down whether each prompt runs on each engine. I would not let a case-study percentage on the features page into a forecast.

I would take the Enterprise conversation when the missing piece is Perplexity, Google AI Mode, Claude, a second region, Shopping, the CSV, the API, or SSO, and when someone will paste the engine names and the prompt count into the order form. "Up to 9" is already a list of nine on the pricing page. The quote should repeat the nine, or it should say which ones were removed. It should also say what happened to Qwen, because the Answer Engine Insights FAQ names it and the pricing list does not. I would not buy Enterprise because a features page says the capture is not an API. That sentence belongs in the order form too.

I would not run Profound next to three other logs "to be safe." I would run the one whose base engines match the prompts, then keep the stored answer. Profound is the right quote when the buying process is the security review and a tailored engine list. It is the wrong quote when the team needed a price, an editable prompt, and Perplexity before Friday. No plan on this page guarantees a citation.

What I Could Not Confirm

  • Whether each of the 50 trial prompts runs on all three engines. The page does not print the formula. I did not multiply them.
  • What a Prompt Volumes "search" is. The trial cell says 5. It does not define the unit.
  • How many AI Marketer credits the trial includes. The card says limited. The FAQ does not give a number. Agency Growth is 400 a month per client workspace, with no dollar.
  • How many credits one agent run costs. The FAQ says it depends on complexity and that the product shows an estimate. I did not run one.
  • A paid self-serve brand price. I did not find one. I am not using another vendor's page to fill it in.
  • Whether the trial asks for a credit card, and what happens on day eight. I did not click Get Started.
  • The columns inside a CSV or JSON export. Enterprise names the formats. It does not name the fields.
  • Whether FactCheck, citation categories, and watched pages are on the trial. They are described on feature pages. They are not rows on the pricing table.
  • A competitor cap, a SKU cap, or a page cap for content scoring.
  • Which CMS products Agents can publish to. The Agents page says an existing CMS. It does not name one in the section I read.
  • The 16 reasoning models in an agent run. That is Profound's sentence. I did not see the list.
  • The model version behind each engine name, or whether browsing is on.
  • Which of the FAQ's ten engines a given Enterprise quote includes. The pricing page says up to 9 and prints nine names. Qwen is the extra FAQ name.
  • The SOC 2 PDF. The features page says a Type II audit was completed. I did not download the report.
  • Any customer result, including the visibility multiples on the features page, the G2 rank, and the shopping-report statistic. They are Profound's. I did not recompute them.
  • A stored answer from inside the product. I read the public pages. I did not create an account.

Frequently Asked Questions

What does Profound's trial include?

On the pricing page I opened on 11 November 2026, the trial is free. It includes 50 unique prompts, run daily for 7 days, on ChatGPT, Gemini, and Google AI Overviews. One language. One region. Seats are unlimited. Agent Analytics lists unlimited domains and a set of host integrations. AI Marketer credits and suggestions are limited, with no credit count on the card. History, exports, and API are none. ChatGPT Shopping is off. Support is none. SSO is off. The FAQ says you cannot edit the prompts.

Does Profound publish a paid self-serve price?

No. The brand page shows a free trial and a custom Enterprise plan. I did not find a dollar between them. The FAQ describes Agency Growth as 400 credits a month per client workspace and does not put a price on that pack. Enterprise support, engines, and prompt volume are custom. If a comparison table somewhere else prints a Profound starting price, I would not budget from it. Profound's pricing URL is the page I am willing to cite.

Can I edit the prompts on the trial?

No, according to the pricing FAQ. Trial users receive a recommended set based on their industry and cannot customize it. Editing, disabling, and adding prompts are described on Enterprise. The Answer Engine Insights FAQ says you can modify or add prompts at any time, and that you can upload your own or pull them from Prompt Volumes. I am treating that FAQ as the configured product, not as the trial. If a demo shows an uploaded prompt, ask whether that screen exists before a contract.

Which answer engines are on the trial versus Enterprise?

The trial names three: ChatGPT, Gemini, and Google AI Overviews. The Enterprise capability list names nine: those three, plus Perplexity, Google AI Mode, DeepSeek, Anthropic Claude, Exa Search, and Muse Spark. The card says up to 9, and the list is nine names long. The Answer Engine Insights FAQ adds Qwen and uses slightly different labels, for a total of ten names. I would not assume Qwen is in the quote. I would not assume Perplexity is in the trial. It is not.

What are AI Marketer credits?

Credits measure agent runs, not a fixed number of articles. The pricing FAQ says a simpler agent uses fewer credits and a multi-step agent uses more, and that you see an estimate before the run. The trial includes a limited amount, without a number. Agency Growth includes 400 credits a month per client workspace. Further packs are Enterprise, and the account team sizes them. Overages can be billed or paused, depending on how the account is configured. I did not run an agent, so I cannot tell you what one refresh costs.

Does the trial include ChatGPT Shopping or an export?

No. The pricing table marks ChatGPT Shopping off on the trial and on for Enterprise. Exports are none on the trial, and CSV and JSON on Enterprise. History is none, then all-time. The Shopping page describes SKU and merchant views, and the citations page describes category filters and a file export. Those pages describe the product. The pricing table says the trial does not include the shopping cell or the file. I would not plan a catalog project on a trial login.

Who should skip the Profound trial?

Skip it when you need prompts you wrote, Perplexity, Google AI Mode, Claude, a second country, a CSV this week, or a published monthly price. Use a tool whose card already names the missing engine and lets you edit the prompt. Take Enterprise only when the order form repeats the engines, the prompt count, the regions, and whether Shopping and SSO are in the quote. No plan on this page guarantees a citation. If you want the prompt set designed around the questions your buyers ask, pricing depends on scope.

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