I designed a custom Generative Engine Optimization (GEO) strategy for Lumanu that focused on both technical compatibility and semantic optimization for AI-driven discovery systems.
1. Content Optimization for LLMs
The first thing I did was run a thorough LLM audit, along with a traditional SEO audit that analyzed the following:
- Current performance
- Current LLM.txt settings
- Current errors and warnings
After delivering this report to Lumanu’s team, they were quickly able to implement all recommended changes, preparing their website for maximum results from the content I would produce.
They ultimately integrated advanced schema markups, improved Core Web Vitals, and restructured internal linking networks. These updates ensured not only higher Google rankings but also machine-readable context that AI crawlers rely on for accurate citation.
2. High Purchase-Intent Search Phrases
Instead of generic educational blog posts, I immediately focused all efforts on search phrases that drive direct traffic to Lumanu from ChatGPT and Gemini when users search with a purchase intent.
The main reason for this approach is that top-of-funnel educational content does not produce quality leads, and AI models will simply answer general questions directly rather than refer users to a product.
Using generative query mapping, I identified 1,000+ conversational AI queries most likely to produce referrals.
This included long-tail phrases such as “best way to pay creators internationally without fees,” a query often surfaced by AI assistants rather than search engines.
3. Building Multiple DA40+ Backlinks to Improve Reputation
Although Lumanu already had a strong domain authority of around 50, I secured multiple high-authority backlinks from relevant, industry-aligned websites with domain authorities between 40–80.
This pushed Lumanu’s domain authority to 60+, directly improving their positioning in search results on ChatGPT and Gemini.
Normally, four DA40+ backlinks alone would cost $1,200+, but I provided them as part of my base package, which includes auditing, content creation, backlinks, optimization, and reporting.
Results
The collaboration produced measurable and rapid results across both traditional SEO and AI-driven channels.
1. Referrals From AI Search Engines
AI Search Performance for Lumanu
ChatGPT: 566 (+134.85%)
Gemini: 46 (+155.56%)
Total Conversions: 101
Overall, Lumanu recorded 656 AI-sourced clicks and 101 conversions, 99 of which came from ChatGPT. Gemini users demonstrated the highest engagement, indicating strong lead quality from AI platforms.
2. Google Search Performance
Google Search Results
Total Clicks: 28,820 (+17.36%)
Impressions: 1.06M (+22.55%)
Lumanu’s Google visibility expanded across fintech and B2B payment keywords, showing strong organic diversification and seasonal alignment with fintech interest surges in Q4 2025.
