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Austin HeatonSEO + AEO Consultant
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B2B SaaS / FinTech / AI / Professional Services12+ years in search
Now booking B2B engagements

Hire AEO for B2B. Get Cited Where Buyers Shortlist You.

Your buyers ask ChatGPT, Perplexity, Gemini, and Google AI Overviews which vendor to shortlist. If you are not in that answer, the committee already moved on before sales gets a shot.

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Austin Heaton, AEO consultant for B2B companies
B2BDocumented proof:
Lumanu, Rise, Pactvera
Why B2B brands lose AI citationsThe real gap
01

TOFU blogs that say nothing a buyer can cite

02

Comparison pages you do not own get recommended instead

03

Weak entity signals leave you behind category leaders

04

Sales-assisted buyers now shortlist in ChatGPT first

Earned media

Featured In & Published On

14 publications
SimilarWebEuropean Business ReviewFast CompanyZapierFintechZoomEcommerce FastlaneNeuronWriterBeInCryptoStartup.infoDigital JournalCoruzantBusiness AgeEU Business NewsFinbold
Next step

Want your B2B brand in those answers?

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The work

What I Do for B2B AEO

Commercial, not educational

I do not write another what-is-AEO page. I build the money pages, entity signals, and technical foundation that get B2B SaaS, FinTech, AI, and professional services brands cited when buyers compare vendors.

01Money pages

Comparisons, alternatives, and use cases your category already loses to review sites

02Entity and brand

Mentions, schema, and knowledge-graph signals so models can name you correctly

03Technical SEO

Crawl access, structured data, and page architecture AI systems can retrieve

04MOFU / BOFU

Commercial content for buyers already comparing vendors — not another TOFU blog

05AI visibility

Citation work across ChatGPT, Perplexity, Gemini, and Google AI Overviews

06Engagement model

AEO consultant or fractional SEO — one senior owner, no junior relay

B2B proof

Four Documented B2B Cases.

Documented on this site

These are B2B companies that sell to other businesses. The numbers below are from the live case studies — nothing invented.

Lumanu / FinTech · Creator payments01

656 AI-sourced clicks and 101 conversions in 60 days

Read the Lumanu case study →
Riseworks / B2B SaaS · FinTech02

288% organic growth and 575% AI search expansion

Read the Rise case study →
Pactvera / Legal tech · Digital agreements03

6,000%+ impression growth, featured next to DocuSign in 11 days

Read the Pactvera case study →
iSpeedToLead / B2B · Lead gen04

310.8% AI search growth and #1 citation share at 7.79%

Read the iSpeedToLead case study →
View All Case Studies →

Free AEO Report Card

We review where your B2B site loses visibility across technical, on-site, and off-site — then send the exact fixes.

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Trusted by

Clients & Partners

14 companies
RiseRiseLumanuLumanuAzuraNinja PromoNinja PromoStablecoin InsiderQodetureSumsubSumsubCryptoProcessingPactveraCube3.aiiSpeedToLeadGigapayBitizenshipInside Deep Tech
Client voices

From The People Who've Worked With Austin

References
★★★★★

Austin always focuses on winning, brings radical ideas, and executes with speed — one of the best content specialists I've worked with.

Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★

Austin stands out for his creative, strategic approach to growth — intentional, outcome-focused, and exactly why his projects succeed.

Milica Balaban
Milica Balaban
Founder, Marketics
★★★★★

Austin is just one of those people you want on your team. He genuinely cares about helping his clients win.

MS
Marko Savic
Founder, Conn3ct
Questions

FAQ

6 answers
What is AEO for B2B, in commercial terms?

It is the work of getting your B2B brand cited when buyers ask ChatGPT, Perplexity, Gemini, or Google AI Overviews who to use.

That means money pages, entity signals, technical SEO, and MOFU/BOFU content — not another definition post. See how the AEO consultant engagement is scoped.

Why do B2B brands lose AI citations?

Four patterns show up every time:

  • TOFU blogs that say nothing a buyer can cite
  • Comparison and alternatives pages owned by publishers, not you
  • Weak entity signals versus category leaders
  • Sales-assisted buyers who now shortlist in ChatGPT first

AI models then cite the review site, the glossary farm, or a competitor who published the use-case page first. Adjacent work: AEO for FinTech and AEO for Crypto.

What proof do you have in B2B?

Four B2B cases are on this site. Lumanu: 656 AI-sourced clicks and 101 conversions in 60 days. Riseworks: 288% organic growth and 575% AI search expansion. Pactvera: 6,000%+ impression growth and placement next to DocuSign in 11 days. iSpeedToLead: 310.8% AI search growth and the #1 citation share at 7.79%.

Full write-ups live on the portfolio: Lumanu, Rise, Pactvera, and iSpeedToLead.

Do you replace an in-house Head of SEO?

For many B2B teams, yes — as fractional SEO and AI visibility leadership. You get one senior owner across Google and AI search without a full-time hire.

If you already have a team, I set the money-page and citation system they execute against.

Who is this for?

Marketing and growth leads at B2B SaaS, FinTech, AI, and professional services companies who need to show up in AI answers — not just rank blog posts.

Related work: B2B SaaS SEO, B2B SEO consultant, and the AEO consultant briefing.

How do we start?

Book a call. We look at where you are missing from AI answers and which commercial pages you need to own. No invented package price on this page — if the fit is there, we scope the engagement on the call.

Book a call with Austin or use the contact page.

Let's talk

Ready to Own B2B AI Visibility?

If buyers are asking AI which vendor to shortlist — and you are not in the answer — you are already paying for it.

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12+ years in search
B2B proof: Lumanu, Rise, Pactvera
Senior-led, no agency
Limited capacity