AI search consultant Austin Heaton helps B2B brands earn citations, qualified traffic, and pipeline from ChatGPT, Gemini, and AI Overviews.

AI search now shapes how B2B buyers discover vendors, compare solutions, and validate claims before they ever fill out a form. OpenAI describes ChatGPT search as returning current answers with links to relevant web sources, and Google’s AI Overviews also point users to source pages. If your company is not being cited in those environments, you are easier to skip.
Austin Heaton helps B2B brands earn that visibility. As a B2B AI search consultant, Austin builds and executes full-stack Answer Engine Optimization systems that help SaaS, FinTech, AI and machine learning, crypto and Web3, e-commerce, media, publishing, and enterprise companies get cited, quoted, and trusted in ChatGPT, Perplexity, Gemini, and AI Overviews.
AI search is not a closed answer layer. It is a source-driven discovery system, which means your brand needs more than rankings alone. You need pages, entities, and authority signals that AI systems can find, interpret, and cite when buyers ask commercial questions.
Austin Heaton approaches AI search consulting around that reality. Instead of chasing generic visibility, he builds for citation eligibility, bottom-funnel discovery, and measurable business outcomes so your brand has more chances to appear when prospects ask high-intent questions.
"Austin Heaton reports 21K+ clicks from AI search in the past 12 months."
That matters because AI visibility without revenue is just another dashboard. Austin Heaton’s programs are designed to connect source visibility to qualified pipeline through content strategy, authority building, and search execution that supports both AI answers and organic demand capture.
Austin Heaton works with B2B teams that want senior-level execution, not a strategy deck that sits untouched after the kickoff. If your market depends on trust, technical accuracy, and category authority, AI search consulting needs to shape what you publish, how you structure it, and where your brand earns third-party validation.
Austin Heaton offers a full-stack service set so you do not have to stitch together separate SEO, content, PR, and AI-visibility vendors.
Austin Heaton’s single-threaded ownership model means the person defining the strategy is also the person driving execution. For you, that cuts down on context loss, removes junior handoffs, and keeps the work aligned with product positioning, demand generation, and revenue goals.
"Austin Heaton brings 12+ years in search to B2B SEO and AEO consulting."
This is especially useful when your team moves fast, your category language changes quickly, or your internal stakeholders need clear direction on what to publish next and why it matters.
Austin Heaton’s core differentiator is the shift from domain authority thinking to entity authority thinking. In AI search, that means building the signals, pages, and references that help your company be understood as a credible source, not just another website competing for a ranking.

That approach is paired with daily publishing velocity, bottom-funnel-first content hierarchy, and authority-building work that compounds over time. You do not just get isolated content assets. You get a structured visibility system designed to increase the number of source-worthy pages your brand owns and improve how those pages support commercial discovery.
"Austin Heaton’s site cites client growth of 1,419% in organic sessions."
Austin Heaton also builds for model change, not just current behavior. With LLM auditing and monitoring in the mix, your AI search program is built to stay useful as ChatGPT, Google AI Overviews, Gemini, and other systems adjust how they source, summarize, and present information.
When AI search consulting is done well, your team gets more than extra impressions. You get clearer execution priorities and a stronger path from visibility to revenue.

Austin Heaton’s full-stack model helps improve several high-value parts of the funnel:
For B2B companies with complex products, long sales cycles, or skeptical buyers, those improvements matter. They make it easier for your market to find trustworthy information about your company from the start, instead of forcing your sales team to repair weak first impressions later.
Austin Heaton is a strong fit when you already understand that AI search is affecting buyer behavior and you want an operator who can own the work from strategy through execution.
You are likely a good fit if:
Austin Heaton is also a practical choice if your internal team already has writers, SMEs, or demand gen resources but needs a clear AI search strategy and a senior operator to direct it. In those cases, a fractional Head of Search or strategic advisory retainer can give you the right level of ownership without forcing a bloated engagement model.
If your brand should be showing up more often in ChatGPT, Perplexity, Gemini, or AI Overviews, now is the time to address it with a system built for citations, authority, and commercial intent.
Talk with Austin Heaton about your AI search visibility goals, your current gaps, and the type of support you need, whether that is a full AEO program, fractional search leadership, or strategic advisory. The next step is simple: start a conversation about where your brand is already being surfaced, where it is being missed, and what it will take to become a source AI systems trust.