MarketMuse vs Frase for Content Optimization in 2026

MarketMuse is the better fit when the job is a site inventory, a personalized difficulty number, and a brief before anyone writes. Frase is the better fit when the job is a researched draft, an SEO score beside a GEO score, and a path into WordPress, Webflow, Sanity, Wix, or FraseCMS. On 6 November 2026 Frase Starter was $39 a month billed yearly. MarketMuse's pricing page listed Free, Optimize, Research, and Strategy, and it did not print a dollar price.

Last updated - November 2026

I am Austin Heaton. The content systems I set up are mostly for fintech. The rest are B2B SaaS and other industries when the buyer question is the same. A content tool is worth opening when I can see the inventory, the brief, and the sentence a writer is about to publish. A score I cannot open is not a plan.

MarketMuse limits are from the pricing page, read on 6 November 2026. The inventory, planning, and application list is from Inventory applications. Optimize's own page is Optimize, and the editor steps are the Optimize workflow doc. The score math is the help article What is Content Score?, last modified 11 April 2025. Brief setup is Creating a Content Brief, last modified 29 August 2025. The writing assistant is Using MarketMuse AI to Create Content, modified the same day. How the topic list is built is How MarketMuse Determines Related Topics. The homepage FAQ on writing and CMS is marketmuse.com, read the same day. Frase prices and the plan matrix are from Frase's pricing page and Frase's product reference, also read on 6 November 2026. The score and the citation log are SEO content optimization and AI Visibility. Overage unit prices are Frase's plans doc. This page does not restate the CMS walkthrough in Frase vs Surfer for blog posts.

Key Takeaways

• MarketMuse's pricing page, read on 6 November 2026, shows Free, Optimize, Research, and Strategy. I did not find a dollar amount on that page. Free is 1 user and 10 queries a month, with no site inventory and no briefs. Optimize is 1 user, 1 inventory, 100 tracked topics, 5 article briefs, 1 strategy document, and 100 queries a month.
• Frase's pricing page the same day shows Starter at $39 a month billed yearly ($49 month to month, $468 for the year), Professional at $103 billed yearly ($129 month to month), and Scale at $239 billed yearly ($299 month to month). Enterprise is custom. Starter is 10 articles a month. Professional is 40. Scale is 100.
• MarketMuse's Content Score help article sets the score from 0 to 100: one point per topic mention, capped at two points, across 50 topics. The related-topics doc says an application model is those 50 topics, and a Content Brief adds a model for each section. Frase's optimization FAQ scores a draft against topics and questions on pages already ranking, and the editor shows a separate GEO score.
• Frase's pricing matrix tracks AI Visibility prompts at 20, 50, and 75 a month on Starter, Professional, and Scale. Starter names ChatGPT and Google AI. Professional adds Perplexity. Scale adds Claude and Gemini. The Enterprise column lists those five plus Grok, Copilot, and DeepSeek. The feature page says Enterprise covers all eight.
• MarketMuse's homepage says Optimize has a generative assistant and that MarketMuse does not write content for customers, and it says the product is not a CMS. Frase drafts, scores, and can publish. Neither product is a citation log you would buy instead of a visibility tool, and neither is the letter-grade comparison in Clearscope vs SurferSEO.

What Job Are These Two Tools Doing?

Both tools sit in the content stack. They are not the same step. MarketMuse starts from the site you already have: which pages exist, which topics those pages cover, and where your own authority makes the next page easier. Frase starts from a query: what the current results cover, a draft in the editor, a score, and a publish step. If the missing piece is "what should this domain publish next quarter," MarketMuse is the page I would open. If the missing piece is "turn this query into a reviewed page on the CMS we already use," Frase is the page I would open.

The blog-post version of Frase, including WordPress, Webflow, Sanity, Wix, and FraseCMS, is already written. That page is Frase vs Surfer for blog posts. I am not going to walk the publish buttons again. Surfer's editor, the three scores, and the WordPress behavior are the SurferSEO November 2026 review. A different content score, with the weights printed, is Rankability vs SurferSEO. A letter grade in Google Docs is Clearscope vs SurferSEO. A prompt log that stores answers is a different budget. The four-tool shortlist is Profound vs Peec AI vs Otterly vs Semrush.

I care about three objects. The first is the inventory: a list of pages and topics that updates without a spreadsheet. The second is the brief: a structure a writer can follow before the draft exists. The third is the score on the draft, and whether anyone can say what the number counts. An AI answer log is a fourth object. Frase sells it in the same subscription. MarketMuse's pages that I opened do not.

How Do MarketMuse and Frase Compare?

The table uses each vendor's pages. Where a column did not print a number, the cell says so. I am not filling a MarketMuse price from an old review.

If the inventory and the CMS still point at two different logins, Book a Call and bring one URL you already rank with. The URL shows whether you need a plan or a draft.

What Does MarketMuse Include Before a Quote?

MarketMuse's pricing page has four columns and no checkout price. Free is limited applications, 1 user, and 10 queries a month. It has no site inventory, no tracked topics, no content briefs, and no strategy documents. Export on Free is for saved writing only. The card still lists Topic Navigator, Keywords, SERP X-Ray, SERP Heatmap, Site Heatmap, and Connect.

Optimize is the first paid column: 1 site inventory, 1 user, 100 tracked topics, 5 content briefs a month, article briefs only, 1 strategy document a month, export for saved writing plus applications and documents, and 100 queries a month. A summary line above the compare table rendered with a space inside the tracked-topic figure. The compare section says 100. That is the figure I am using.

Research is 1 site inventory, 3 users, 1,000 tracked topics, 10 article briefs a month, 3 strategy documents, and unlimited queries. Strategy is 1 site inventory, 5 users, 10K tracked topics, 20 briefs a month, all 9 brief types, 5 strategy documents, and unlimited queries. The Strategy introduction says you can add more sites as needed. The bullet still says 1 site inventory. I am not turning the introduction into a second inventory.

A query, on the pricing FAQ, is what you spend when you enter a focus topic into Research, Compete, or Optimize. Ten queries is not ten articles. Research and Strategy say unlimited queries, and they still cap briefs and strategy documents. The same FAQ calls Free a low-volume quality pass, Optimize a solo publishing plan, Research a mid-sized team plan, and Strategy the agency and mid-market plan. It also names "value per month" and traffic estimates by page. I did not open that formula, and I would not put it in a pipeline slide.

Inventory, planning, and the metrics that are actually defined

The pricing FAQ defines inventory as the list of published pages, topics, and page-plus-topic combinations on the site, updated on a regular basis, without a manual upload. MarketMuse says it applies industry metrics and personalized metrics to each page. Tracked topics sit in that inventory whether you already rank for them or not, so the list can show topics with no page, topics where authority is strong or weak, and topics that are easy or hard for your domain.

Personalized Difficulty is the one I would actually use. The FAQ says it is unique to your site, on a scale from 1 to 100, and that a higher number is harder for you. It is calculated from your coverage of the topic, how the site performs now and historically, and other factors the page does not list. Topic Authority is breadth of coverage, how comprehensive the content is, how well it performs, and the room to improve against competitive domains. The FAQ calls it a probability indicator, not a rank. Competitive Advantage is the gap between a topic's generic difficulty and your personalized difficulty: how much easier the topic is for you than for a generic site. Page Authority, in this product, is the page's standing against other pages on the same domain, from how many topics the page ranks for and how it ranks for them. It is not a third-party domain score. I would not paste it next to a link-index number and pretend they match.

Content Score, in that same FAQ, is a model of subtopics for a focus topic. The page is scored on whether it includes those subtopics. Competitive pages get a score too, and that comparison produces a target. The help article is more specific, and I use it below. The topic model itself is described as a proprietary algorithm for how a topic relates to related topics. The FAQ says the technology is patented and links out to a patent. I did not open the patent, so I am not citing a patent number.

The inventory applications page is the map, not a second price list. Dashboards surface opportunities. Planning assigns topics, sets due dates, and marks publish. Briefs does the same for briefs. Research is where you enter a topic. The page says the AI analyzes tens of thousands of pages and returns related topics and ideas. Compete shows how the best ranking pages cover the topic: must-have topics, and gaps. Questions collects what people ask. Connect suggests internal links and external links to sources that are authoritative and not competitors. Optimize is the editor. Newsroom is a separate pass for current coverage. I did not run it. The same page names User Intent Fracture and Organic Traffic Value. I did not open a definition for either, so I am not explaining them.

Compete, Optimize, and the 0 to 100 score

The Optimize workflow doc is the editor I would hand a writer. You enter a topic. You can also enter a URL if the page already exists. Run builds a topic model from relevant documents. Results show your content score and word count against the average and the target for top-ranking content. The Research tab is the topic model. Color shows how often you have mentioned a topic. The doc says the colors replace exact counts, and that the aim is to match the recommended-mentions column. Variants sit on topics you can hover. The Compete tab lists the top 20 ranking URLs with content score and word count. A row opens a head-to-head of your terms against that URL.

Write in the editor or paste a draft. The workflow doc says to treat the target content score as the minimum and to stay within 10 percent either side of the target word count. A help article on new content says a brief is the more comprehensive model if the account has one, and that Connect, if the plan includes it, can raise the score through link suggestions. Pricing lists Connect on every column, including Free. I would confirm that gate before promising the links.

The content score article, modified 11 April 2025, is the formula. The score measures topical coverage against the topic model. There is no perfect score. You read it against the competition. The range is 0 to 100. One point is awarded for every mention of a topic, up to two points per topic. Fifty topics times two points is 100. The score moves while you write in Optimize. Target Content Score is the recommended minimum. The article also says the score only detects mentions. It does not judge the narrative around them, and it tells you to use a grammar checker for clarity. The reason it gives for numbers instead of letters is granularity: a letter grade would not move until the number moved by about five points. That is MarketMuse's comparison, not a test I ran against Clearscope.

The related-topics doc explains why a brief is not the same object as an Optimize run. An application builds a model of 50 topics related to the focus topic, using an ensemble the page describes as phrase extraction, a Bayesian statistical ensemble, graph analysis, and natural language processing. Topics are ordered by semantic relevance, not by how often a phrase appears. The page says this is meant to avoid a copy of the top 20. A Content Brief is a larger model: one for the focus topic, plus one for each section. If a team is choosing between "run Optimize" and "order a brief," that is the difference the vendor prints. Optimize is 50 topics and a live score. The brief is a section-by-section model, and it spends the monthly brief allowance.

The Optimize product page repeats the top-20 comparison: a one-to-one look at your page against any of the top 20, for gaps and for topics everyone already covers. Its FAQ says every subscription has access to Optimize. The Free card on the pricing page does not name Optimize in the feature list. I am leaving both sentences on the record. I would not tell a free user they have the same editor as a paid account until the product shows it. The same FAQ says you can export writing to Word and Google Docs. The homepage FAQ says MarketMuse does not act as a CMS and does not change your content directly. Export is a file. It is not a publish button.

Brief types, and the list that does not match

The pricing FAQ lists nine brief types. Article is available to every tier that includes content briefs. The other eight are Comparison, FAQ Collection, Guide, How-to, Listicle, Local, News/Event, and Product Review. Optimize and Research say "Access to Article Briefs." Strategy says "Access to all 9 Brief types." On the pricing page, a team that needs a comparison brief or a product-review brief is on Strategy, not on the 5-brief Optimize card.

The help article, modified 29 August 2025, describes the workflow differently. Briefs come in two types: Create for new content, and Optimize for an existing URL. Subtypes, it says, are only on the Strategy plan and above. The subtype list is Comparison, FAQ Collection, Guide, How-to Tutorial, Local, News/Events, Product Review, Roundup Listicle, and Universal. That is also nine names. It is not the same nine. Article is a tier on the pricing page and a mode (Create versus Optimize) in the help article. How-to versus How-to Tutorial, Listicle versus Roundup Listicle, News/Event versus News/Events, and Universal versus the pricing page's Article are not wording I am willing to merge. The pricing page is the plan gate. The help article is the form a strategist fills in. Until those lists match, I would not promise a "listicle brief" on a contract that only says "9 types."

The workflow itself is short. You can start from a planning document, and the brief inherits intent from that plan. You can also start a brief directly, and then you add intent yourself. You need a topic. An Optimize brief also needs the URL. The article says you always get an analysis and a content structure outline, that a narrower topic produces a more specific outline, and that the subtype should match the topic. A "what is" page is the example it gives for Universal, not for Product Review. Submit, and the article says the outline arrives within 5 minutes. After review you get a shareable link, or an export to Google Docs. Microsoft Word is marked "coming soon" in that article. That conflicts with the Optimize page's "export your writing to Word and Google Docs," which is about the draft in the editor, not about the brief file. I am treating them as two exports. I did not download either one on 6 November.

The assistant that does not replace the writer

The homepage FAQ answers "Will you write content for me?" directly. Optimize has a generative assistant so you can create faster, and MarketMuse does not write content for its customers. The same FAQ says the analysis fetches hundreds to thousands of pages per topic and drops low-quality outliers. I did not count those pages. The help article, modified 29 August 2025, lists the prompts: Create Outline, Expand a Concept, Make Longer, Summarize, Improve Writing, Make Shorter, Change Tone (professional, conversational, informative, friendly, or confident), and Fix Spelling and Grammar, which is American English only. Generated text opens in a review window. You can replace the selection, insert below, continue, lengthen, try again, or discard. That is not a publish queue. An older MarketMuse post says a ChatGPT API-key integration was deprecated in favor of this assistant. I am not telling anyone to paste a key. I am also not using the named quotes or traffic multiples on the marketing pages.

What Does Frase Include at a Published Price?

Frase prints the invoice. On 6 November 2026 the pricing page showed three self-serve cards and Enterprise. Starter is $39 a month when you pay yearly, $468 for the year, against a $49 monthly rate. It is 1 seat and 1 site, 10 articles and 50 audit pages a month, and 25 AI generations. The card includes SEO and GEO scores, AI Visibility on ChatGPT and Google AI, Content Guard on 10 pages, publishing to WordPress, Webflow, Sanity, or Wix, or hosting on FraseCMS, and an agent that can publish on its own when you turn that on. Starter holds at the cap. There is no overage bill. Professional is $103 a month billed yearly, $1,236 for the year, against $129 monthly. It adds 3 seats and 5 sites, extra seats at $29 a month, 40 articles, 250 audit pages, 100 AI generations, a content calendar, internal linking suggestions, channel posts from one piece, AI crawler monitoring, and Perplexity on AI Visibility. Content Guard watches 75 pages. Pay-as-you-go is optional and off by default. Scale is $239 a month billed yearly, $2,868 for the year, against $299 monthly. It is 5 seats and up to 10 domains, extra seats still $29, 100 articles, 1,000 audit pages, 350 AI generations, Content Guard on 300 pages, Claude and Gemini added to AI Visibility, and exportable client reports. Enterprise is custom: seats, domains, white-label reports, a branded portal, SSO and SAML, a dedicated manager, an SLA, custom limits, API access, and longer history.

The comparison table fills gaps the cards leave. AI diagrams show 20 on Professional, 50 on Scale, and Custom on Enterprise. I did not see a Starter figure, so I am not giving Starter a diagram allowance. Roles on Professional and above are Owner, Admin, Editor, and Viewer. Starter is a single seat. AI generations are defined on the table as on-demand actions such as idea expansions and image generation, separate from the article count. Hitting the article cap and hitting the generation cap are two different stops.

Overage prices are in the plans doc, and they apply only if you turn pay-as-you-go on. Professional is $5 per extra article, $0.50 per extra audit page, and $0.25 per extra AI prompt. Scale is $4, $0.40, and $0.20. Starter cannot run past the cap. The doc's trial inventory is wider than the one-line FAQ in the product reference: the doc lists 1 domain, 50 audit pages, 25 AI prompts, 5 articles, 10 briefs, 5 hero images, 5 image credits, and 3 seats, plus access to CMS publishing and Content Guard. The product reference says the trial is Professional's feature set at 5 articles, 50 audit pages, 25 AI prompts, and up to 3 seats, with no credit card, and that autonomous publishing can be switched on and off. The pricing cards also say 7 days and no credit card. I am not collapsing those inventories into one number. The shared facts are 7 days, no card, and a cap well below a paid Professional month. One sentence in the plans doc says "Pro, Scale, and Enterprise" can turn on overages. The plan name on the pricing page is Professional, not Pro. I am treating that as a docs slip, not as a fifth plan.

Research, the brief, and the two scores

Frase's optimization page describes one pass. It reads pages already ranking for the query and surfaces topics, subtopics, and questions. It drafts an outline and the page in a brand voice you edit. A single optimization score sits next to the draft and updates as you write. When a section is thin, it names a section to add, a question to answer, or an internal link to place. You choose what to apply. Nothing in the editor changes until you do. Pasting a live URL imports the page and scores it against what is ranking now. The FAQ says the score is coverage of the topics and questions on those ranking pages, shown as one score rather than a black box. It also says the editor shows a separate GEO score beside the SEO score, aimed at how the page reads to engines such as ChatGPT, Perplexity, and Gemini. The page says the same loop runs in more than 70 languages, written in the target language rather than translated after the fact. I did not test a second language on 6 November.

That is the brief, in Frase's design: the SERP read and the outline live in the editor. I did not find a monthly brief line on the Starter, Professional, or Scale cards. The plans doc mentions 10 briefs inside the trial only. MarketMuse meters briefs as their own object, 5, 10, or 20 a month, with a section-level model. Frase meters articles. The product reference describes the same split: research turns topics, questions, and competitor patterns into the brief, the SEO score covers what it says search engines look for, and the GEO score covers structure and clarity for ChatGPT, Perplexity, Gemini, and Google AI Overviews. It also says Frase does not promise a ranking or a citation inside a 7-day window. I am keeping that sentence. A GEO score is not a citation.

AI answers, buying stage, and the engines on each card

AI Visibility is the part of Frase that MarketMuse's pricing page does not have. The feature page says every tracked prompt is classed as awareness, consideration, or decision, with a score for each stage. You pick competitors and see share of voice. You can see a cited URL and its position in the citation list, plus the other sites the answers lean on. A weekly benchmark compares your citation rate with an industry median, engine by engine, and shows a quartile. Country targeting is per prompt, in 40 or more countries. Tracking is daily, with alerts, brand-name variants, and sentiment. Crawler logs show which AI crawlers reach your pages. The page says AI Visibility monitors and alerts, and that it does not edit content. Content Guard is the other switch: it watches Google rank and traffic decay in Search Console, writes a fix, and republishes after you approve. Automatic fixes are opt-in. I would not let a citation drop trigger an automatic rewrite. The feature page does not say it does.

The engine matrix on the pricing page is a ladder, and I am reading the columns in order. Starter lists ChatGPT and Google AI. Professional lists those two plus Perplexity. Scale lists those three plus Claude and Gemini. Enterprise lists those five plus Grok, Copilot, and DeepSeek. That is eight names, which matches the feature-page FAQ: how many engines you track depends on the plan, and Enterprise covers all eight. "Google AI" is the label on the card. I am not expanding it into AI Overviews plus AI Mode, because the card does not. Prompt caps in the same table are 20, 50, 75, and Custom. A prompt is a question you monitor, not an article. Twenty questions on two engines is a sample. It is not a category.

History is a separate row. The table lists Current only, 3 months, 12 months, and 24 months across the four columns. The note beside it says AI Visibility keeps its own history, from 30 days on Starter. I am not sure the "current only" cell and the "30 days" note are the same clock. I would look at one prompt's date range on day one of a trial before I promise a quarter of history on Starter. API, MCP, and CLI requests are 5,000, 20,000, and 50,000 a month, then Custom. White-label reports and the branded portal sit on Enterprise in the product reference. Scale's card says exportable client reports. Those are not the same as white-label.

The loop around that log is Listen, Create, Publish, Optimize, Fix. Frase Answers is the listen step: a widget on your site, one per site on the free tier, that answers from your content and stores the questions visitors ask. Higher volume is an add-on. The price was not a number I am putting next to the plan cards, because the pricing extract described it as a paid add-on without a figure in the block I used. I am leaving the add-on price out. The useful idea is that the questions can come from your own site, not only from a prompt you guessed.

Which Limits Actually Change the Decision?

Four limits matter more than the feature count.

The first is the price. Frase Starter is $39 a month on an annual invoice. MarketMuse's paid columns have limits and a demo. A missing dollar amount does not make Frase an inventory. Do not invent a MarketMuse price from an old screenshot.

The second is the meter. MarketMuse spends queries, briefs, strategy documents, and seats. Frase spends articles. Fifteen pages on Starter, which allows 10, stops. It does not bill the extra pages. Professional's overage exists only if someone turns it on.

The third is the brief list. Non-article briefs sit on MarketMuse Strategy, and the help center's names do not match the pricing FAQ. Frase does not sell a comparison brief as a line item. Ask MarketMuse which nine types, in writing, before a template library depends on them.

The fourth is the answer. Frase can show a cited URL, a position, and a stage. It does not promise the citation. MarketMuse can show whether a draft mentions the model. It does not, on the pages I opened, show yesterday's ChatGPT answer. A 20-prompt Starter log is not an inventory.

Who Each Tool Fits

Pick from the object you can open, the price you can read, and who has to approve the sentence.

• You need a quarterly plan for one domain, and the writers already have a CMS. MarketMuse Optimize, after the quote, if 5 article briefs and 100 queries are enough and one login is acceptable. Research if three people have to share the inventory. Do not buy Strategy only because the blurb mentions more sites. The bullet says 1 inventory.
• The briefs are comparisons, FAQs, local pages, or product reviews, not articles. MarketMuse Strategy, and only after someone reconciles the pricing FAQ's nine types with the help article's nine subtypes. Article briefs on Optimize will not cover that library.
• One person ships about eight posts a month on one site and will edit every draft. Frase Starter. Ten articles, two scores, ChatGPT and Google AI, 20 prompts. If the CMS is Webflow, Sanity, or Wix, the publish path is already on that card. The detail is Frase vs Surfer.
• The team needs Perplexity, a calendar, and more than one site. Frase Professional. Scale when the count is several domains and Claude or Gemini has to be in the log. White-label is Enterprise, not Scale. Extra seats are $29 a month on Professional and Scale.
• You want a score with a printed formula, or a letter grade in a Doc. MarketMuse prints the 50-topic formula. A different printed split is in Rankability vs SurferSEO. The letter grade is Clearscope vs SurferSEO. Frase's score is real-time coverage. It is not a formula I could quote.
• The gap is the stored AI answer, not the draft. Frase's log is in the content subscription, with the engine ladder above. A monitor that is only a monitor is the Profound, Peec, Otterly, and Semrush comparison. Do not expect MarketMuse to be that log.
• Fintech, payments, payroll, or lending. Prefer the tool that will show the sentence next to the source. A personalized difficulty number does not check a fee. A GEO score does not check a fee. On a live account, Austin Heaton still reads the page before it ships. The assistant is allowed to draft. It is not allowed to be the last reader.

A tool subscription and an engagement are different bills. This page is only the tool. If the choice is a person rather than a login, the agency and consultant comparisons live on the compare page.

What I Could Not Confirm

• Any MarketMuse dollar price, annual or monthly. The pricing page did not contain one on 6 November 2026.
• What the Strategy line "add more sites as needed" includes. The feature bullet says 1 site inventory.
• Whether Free includes the Optimize editor. The Optimize FAQ says all subscriptions have access. The Free pricing card does not name Optimize.
• A definition of User Intent Fracture or Organic Traffic Value. The inventory page names them. I did not open a formula.
• The patent number. The pricing FAQ links to a patent. I did not open it.
• That the nine brief types on the pricing FAQ are the nine subtypes in the August 2025 help article. The names differ.
• Whether Word export of a brief has shipped. The brief article still says "coming soon." The Optimize FAQ says writing can export to Word and Google Docs.
• A Frase Starter allowance for AI diagrams. The table printed 20, 50, and Custom.
• A single trial inventory. The plans doc and the product reference do not list the same caps.
• That "Google AI" on Frase's cards means AI Overviews, AI Mode, or both.
• A dollar price for the Frase Answers volume add-on, in the block I used.
• A paired test I ran myself on 6 November 2026. This comparison is the public pricing pages, feature pages, and docs. It is not a logged-in bake-off.

Frequently Asked Questions

Which is better for content optimization, MarketMuse or Frase?

MarketMuse is the better fit when you need an inventory of the domain, personalized difficulty, and a brief before the draft. Frase is the better fit when you need the draft, an SEO score beside a GEO score, a publish step, and a small AI answer log in the same subscription. Neither one is a letter grade in Google Docs, and neither score is a citation.

How much do MarketMuse and Frase cost in November 2026?

MarketMuse's pricing page, read on 6 November 2026, lists Free, Optimize, Research, and Strategy with user, query, topic, and brief limits. I did not find a dollar price. Frase's pricing page the same day lists Starter, Professional, and Scale at a yearly rate and a higher monthly rate, plus a custom Enterprise plan. Confirm the Frase card before you buy. Annual billing changes the invoice.

How does MarketMuse score a page?

The Content Score help article says the score runs from 0 to 100 and measures topical coverage against the topic model. One point is awarded per topic mention, up to two points, across 50 topics. Target Content Score is a recommended minimum based on competitors, not a guarantee. The score detects mentions. It does not judge the paragraph around them.

What does Frase track in AI answers?

Frase's AI Visibility page says prompts are classed as awareness, consideration, or decision, tracked daily, with a cited URL and its position, sentiment, and per-prompt country targeting in 40 or more countries. The pricing table caps prompts at 20, 50, and 75 on the three self-serve plans. Starter names ChatGPT and Google AI. Professional adds Perplexity. Scale adds Claude and Gemini. Enterprise adds Grok, Copilot, and DeepSeek.

Does either tool publish the page for you?

MarketMuse's homepage says it is not a CMS and does not change your content directly. Optimize can export writing, and the assistant waits for you to insert or discard. Frase publishes to WordPress, Webflow, Sanity, Wix, or FraseCMS, and it can auto-publish only if you turn that on. Content Guard still asks for approval unless you opt in. The CMS detail is the Frase vs Surfer article.

Which MarketMuse brief types come with Optimize?

The pricing page gives Optimize and Research article briefs. All nine types are on Strategy. The pricing FAQ names Article, Comparison, FAQ Collection, Guide, How-to, Listicle, Local, News/Event, and Product Review. A help article lists a different nine subtypes and says they are Strategy and above. I would not treat those lists as the same contract.

Does a high content score mean an AI engine will cite the page?

No. MarketMuse's score is coverage of a topic model. Frase's optimization score is coverage of topics and questions on pages that already rank, and the GEO score is a separate read of the draft. Frase's own reference says it does not promise a ranking or a citation inside a trial. Publishing the page, and being the URL a model repeats, are separate jobs.

Read next:

• Frase vs Surfer for Blog Posts
• Clearscope vs SurferSEO for Content Optimization
• Rankability vs SurferSEO for Content SEO
• SurferSEO November 2026 Review
• Profound vs Peec AI vs Otterly vs Semrush
• Compare AEO consultants and agencies

If the brief, the score, and the CMS still belong to three different people, Book a Call and we will put the query cap, the article cap, and the missing dollar amount on one page before anyone books the demo.