Scrunch AI Review November 2026: From an AEO Consultant

Scrunch is the visibility tool I would open when Perplexity has to be in the price you can read, and the same invoice has to include a thin site audit and a look at AI bot traffic. It is a weak first buy when the buyer question lives in Gemini or Google AI Mode, when the brand sells in more than one country, or when someone treats the Core card as a full-site content program. On 10 November 2026 the brand pricing page showed Core at $250 a month. Enterprise was custom. The pricing FAQ, which I opened the same day, adds Agency Core at $500 a month and Agency Enterprise as custom. I did not find the agency allowances on the brand pricing page itself.

Last updated - November 2026

I am Austin Heaton. The visibility logs I set up are mostly for fintech. The rest are B2B SaaS and a few other industries when the buyer question is the same. A dashboard is useful when I can open one stored answer, see whether the brand was named, see which URL was attached, and tell a writer which page to change. A brand-presence percentage without that row is not a plan.

The Core and Enterprise cells below are from Scrunch's pricing page, read on 10 November 2026. The agency prices, and the sentence that brand pricing is Core or custom Enterprise, are from Scrunch's pricing FAQ. The trial length and the credit-card rule are from the trial FAQ. The observe, optimize, and deliver description, including AXP, is from Scrunch's products FAQ. Position, sentiment, and citations are defined on Scrunch's how-to on brand presence. The SOC 2 claim is from Scrunch's security FAQ. The June 2026 Sitecore sentence, the note that general-purpose AI writing is still on the roadmap, and the agency partner description are from Scrunch's own 2026 tools post and its agency platforms post. I did not create an account. The side-by-side with Peec, using each vendor's caps, is Peec AI vs Scrunch. If the question is which log to open instead of Profound, that shortlist is Profound alternatives. This page stays on Scrunch.

Key Takeaways

• On 10 November 2026 Scrunch's brand pricing page showed Core at $250 a month: 125 unique prompts, 5,000 responses a month, 5 site audits, 1 brand workspace, and 5 user licenses. The four engines on that card are ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. The comparison table limits Core to 1 country, 1 persona, 1 language, and 5 competitors. The sitemap on Core is 25 pages. Page optimizations are 1 a month. Content generation is marked Basic. The Agent Experience Platform is not on Core.
• Enterprise is custom. The same table lists nine engines: the Core four, plus Claude, Gemini, Meta AI, Google AI Mode, and Grok. It also lists unlimited countries, full site audits, product observability, Looker Studio, a query API, SAML and OIDC single sign-on, and AXP as a custom line with a demo. I did not find a dollar next to Enterprise.
• Scrunch's pricing FAQ says agencies have a separate pair of plans: Agency Core at $500 a month, and Agency Enterprise as custom. That FAQ does not print an agency prompt count, response cap, or workspace count. The brand pricing page I downloaded did not contain the word agency in the HTML. I am not going to invent the $500 plan's contents from a roundup.
• The trial FAQ says the trial is 7 days, includes Core features, asks for a credit card, and turns into a paid plan unless you cancel. It says a trial user can audit five webpages. The pricing table's audit line is "5 site audits / month" and a 25-page sitemap. Those are not the same sentence as a full-site audit. Enterprise is where the table says full site audits.
• Scrunch's how-to defines brand presence as how often the brand appears, position as top, middle, or bottom of the response, and sentiment as positive, neutral, or negative. That position is not a numbered rank you can drop next to another vendor's rank chart. AXP, on the products FAQ, is a delivery layer for agents. Scrunch's own tools post says general-purpose AI writing is on the 2026 roadmap and is not available yet. Core's "Basic" content generation is not a newsroom.

What Is Scrunch in November 2026?

Scrunch sells monitoring, auditing, optimization, and a delivery product it calls the Agent Experience Platform. The products FAQ splits the work into three verbs. Observe: what AI answers say, and what bots do on the site. Optimize: recommendations at the domain and at the page, covering what Scrunch calls technical normalization, content restructuring, and content enrichment. Deliver: approved content served to agents at the edge, with the human-facing site left unchanged. The same FAQ names an in-app assistant, Scrunchie, that can pull those views. I did not type a question into it.

The pricing page is narrower than that story, and the pricing page is the invoice. Core is the only brand plan with a dollar. It is described as the plan for a team that wants to evaluate Scrunch, set a benchmark, and prove impact before it scales. Enterprise is the plan that adds engines, API access, SSO beyond Google, a dedicated account team, and AXP. If a demo spends the hour on AXP and the order form is Core, you have not bought the demo.

Scrunch's tools post, which I opened on 10 November 2026, says Scrunch was founded in 2023, came out of stealth in 2024, and was acquired by Sitecore in June 2026. I am citing Scrunch's sentence. I did not read the acquisition agreement. The same post says general-purpose AI-generated content is on the 2026 roadmap and is not available yet. That sentence matters more than the acquisition, because the pricing table still has a "Content generation" row. Basic on Core and Advanced on Enterprise are not, on that blog post, a general-purpose writer. I would not put Scrunch in a statement of work as the system that drafts the blog. A posting schedule is a different category of product. The comparison I use for that job is Koala AI vs Outrank.

The pricing page also displays a percentage increase in brand presence for non-branded prompts. I am not using it. The page does not show the prompt set, the date range, or the sample behind the figure. A marketing number without those three things does not belong in a client report. The "500+" brands line on the same page is the same kind of claim. I have not audited it.

How Do Core and Enterprise Compare?

The table is the brand pricing page as I could read it on 10 November 2026. Agency Core is not a column here, because that page did not render an agency card in the copy I extracted, and the FAQ that names the $500 price does not list the caps. A checkmark means the cell was marked on. A blank enterprise cell means the page said custom, unlimited, or a demo, and the note says which.

If the four Core engines are not the four the buyer actually uses, Book a Call and bring one prompt. The prompt shows whether Core is even eligible, before anyone argues about the audit.

What the $250 Plan Actually Meters

Core has two meters, and they do not obviously describe the same month. The card says 125 unique prompts and 5,000 responses a month. Scrunch does not, on the pages I read, publish the formula that turns a prompt into a response. Peec does publish one. Peec's pricing table says monthly AI answers are prompts times active models times days, and its FAQ repeats the multiplication. Scrunch's pricing page does not. I am not going to pretend the two products share a formula because both of them say "prompts."

The arithmetic I can do without guessing the sampling rule is still worth putting on a slide, because it shows which rules are impossible. One hundred twenty-five prompts, once a day, for 30 days, is 3,750 responses if each prompt returns one response. That fits under 5,000, with room left. One hundred twenty-five prompts, on all four Core engines, every day for 30 days, is 15,000 responses. That does not fit under 5,000. Five thousand divided by four engines divided by 30 days is about 42 prompts a day, not 125, if every included engine ran every day. Five thousand divided by 125 prompts is 40 responses per prompt per month. Forty divided by four engines is 10, which is about one run on each engine every three days, if the cap is spread evenly and every engine is used.

None of those sentences is Scrunch's sampling policy. They are the boundaries of the two numbers on the card. A sales conversation that says "125 prompts across four engines, tracked daily" has not yet reconciled the 5,000 response cap. I would ask, in writing, whether a response is one engine's answer to one prompt, whether all four engines run, and what happens at the cap. The pricing FAQ page I opened is titled as a pricing FAQ and then answers with the plan list. It does not say what happens when you exceed the cap. The pricing page has a question, "What happens if I exceed my plan limits?" The extract I got did not include the answer. I am not filling it in.

There is a second ambiguity inside "unique prompts." The trial FAQ says you can add up to 125 unique prompts. It does not say you can swap them, and it does not say a prompt is locked for the month. I would test the editor with one real buyer question before I reported on a set someone else chose. A count on a pricing page is evidence the vendor sells the count. It is not evidence the box accepts a fee question a founder heard on Tuesday.

Competitors are capped at five on Core. That is a hard gate for a category with a long comparison set. Peec's brand table marks competitors unlimited on every column, including the $95 Starter plan. If the report has to show six names, Core is the wrong row even when the engines match. Personas and languages are also one. A US English persona is the whole Core configuration. A second country is an Enterprise conversation, which is the situation a published price was supposed to avoid.

Which Engines You Can Name Before a Quote

The engine list is the decision. Core names four: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Enterprise names nine: those four, plus Claude, Gemini, Meta AI, Google AI Mode, and Grok. I counted the names on the pricing page. I am not treating "9 LLMs supported" as a contents list that might differ from the logos. The nine names are the list.

Set that next to the tools a team usually has open at the same time. Otterly's paid plans, which I re-read on 10 November 2026 at otterly.ai/pricing, include ChatGPT, Google AI Overviews, Perplexity, and Copilot, and they sell Gemini, Google AI Mode, and Claude as add-ons. Scrunch Core matches Otterly's base four and does not sell Gemini on the $250 card. Gemini is an Enterprise logo. Peec's self-serve model list, on peec.ai/pricing the same day, is ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, and Naver. You choose three. Perplexity is not in that set. It shows up on Peec's Enterprise column and in an additional-models block. Profound's trial, on Profound's pricing page, is ChatGPT, Gemini, and Google AI Overviews, on prompts you cannot edit. The trial does not include Perplexity.

So Core is the published answer to a specific gap. You need Perplexity and Copilot in the price, and you can live without Gemini and AI Mode. It is the wrong answer if the board's sentence is Gemini. Buying Core "to cover more engines than Profound's trial" drops Gemini, which the trial had, and adds Perplexity and Copilot, which the trial did not. That trade is worth making only when Perplexity is the engine you were missing. The line-by-line Otterly caps, including the add-on prices, are in the Otterly review. I am not rebuilding that table. The point here is the overlap: Scrunch Core and Otterly's base plans name the same four engines, and Otterly's Gemini coverage is a paid add-on rather than a different product tier.

I also did not find a sampling method. Scrunch does not say, on these pages, whether each prompt is a fresh chat, whether browsing or a search tool is on, or which model version inside "ChatGPT" it calls. Profound's FAQ at least says trial users cannot customize prompts. Scrunch's trial FAQ says you add your own prompts, up to 125. That is a real difference, and it still does not tell me the model snapshot. If a report is going to a board, I want the vendor's own sentence on model version in the order form. I do not have that sentence from the pages I opened.

Audits, Bot Traffic, and the One Page a Month

The on-site layer is the reason to pay $250 instead of a cheaper log that already has Perplexity. It is also easy to over-read. Core includes 5 site audits a month and a sitemap of 25 pages. The trial FAQ uses different words: audit five webpages. I am quoting both. A 25-page sitemap will not describe a fintech site with a product page, a docs tree, and a blog. It will tell you whether a handful of URLs are blocked, thin, or hard for an agent to read. That can be a useful week. It is not a program, and it is not Enterprise's "full site audit" line.

Scrunch's site optimization page, scrunch.com/platform/site-diagnostics, says the product shows how each page performs for agent traffic and what to fix, including technical and editorial issues. The illustrations on that page are sample scores and sample traffic figures. I am not using the sample numbers. They are not a customer result I measured, and the page does not present them as one.

AI agent and bot traffic is marked on for Core. Enterprise adds a note that multi-domain tracking is available. The products FAQ says you can track AI bot traffic and AI referral traffic, and the how-to tells you to connect presence to referral traffic if you want a business result. I did not connect a CDN or GA4. I cannot tell you which hosts Scrunch reads on Core, or whether a referral is a session from ChatGPT's browser, a click, or a tagged visit. The pricing page says the row exists. A log of hits is not the sentence in the answer. Both are worth having. They are not substitutes.

Page optimizations are 1 a month on Core. Content generation is Basic. I could not find a definition of Basic on the pricing page. Scrunch's tools post says general-purpose AI content is not shipping yet. I am reading those together. One optimization a month, of a kind the vendor has not specified in the cell, plus a writer the vendor says is still on the roadmap, is not an editorial calendar. Enterprise says Advanced content generation and custom optimizations, and it still sits next to that roadmap sentence. I would ask what "Advanced" generates, in a sample, before I counted it as pages.

Product observability is off on Core and on for Enterprise. The pricing table does not define it in the cell. I am not going to guess that it means shopping cards, product schema, or an in-app error log. If the purchase is a commerce catalog, that definition has to be in the order form. Peec's brand table, by contrast, prints an AI shopping block on every self-serve column, including a product catalog upload and SKU-level tracking. I am not reviewing Peec's shopping quality here. I am saying Scrunch Core does not print an equivalent row, so I would not buy Core as the shopping tracker.

What Brand Presence, Position, and Sentiment Mean

Scrunch's how-to is the definition I would put on a slide, because it is more careful than a logo wall. Brand presence is how often the brand appears in AI responses. The how-to also says "mentioned or cited" in a later paragraph. I am not collapsing those into one metric. A mention is the name in the answer. A citation, in the same guide, is how often a page on your site is linked as a source, with third-party and competitor sites broken out beside it. If a weekly report adds the mention total to the citation total, it has mixed two objects. I would label the chart with the object and the date.

Position is where in the response the brand appears: top, middle, or bottom. The how-to compares a higher position with a better chance of visibility, using a search-results analogy. It is still not a rank of 1 to 10, and it will not line up with a tool that numbers brands in the order they were named. I would not put a Scrunch "position" next to another vendor's average rank and call the difference a lead. Sentiment is positive, neutral, or negative. The how-to does not publish the rubric that turns a sentence into one of those three. I would open five stored answers and see whether I agree, before I reported the percentage.

Competitive presence, in the how-to, is your share against competitors across the configured platforms. Citations are split between your brand, competitors, and third parties in the illustration described on the page. The prompts view stores a readout of the response, which competitors were included, and which sources were cited. That stored response is the object I actually want. The date control defaults to the last 12 weeks, according to the how-to. Filters named on that page include persona, topic, platform, funnel stage, branded versus non-branded, and custom tags. Core allows one persona, so the persona filter is not a research program on the $250 plan. It is one slice.

The products FAQ lists a wider set you can track: brand presence, competitive presence, position, sentiment, citations, shopping responses, AI search volume, AI bot traffic, and AI referral traffic. Shopping responses and AI search volume are in that list and are not given a Core cap in the pricing table, except that AI search trends are 3 topics on Core and query fan-out is limited. I am not going to treat "shopping responses" in a FAQ example as a shopping product with a published limit. The FAQ's walkthrough also uses sample percentages, a brand at 45 percent and competitors at 78 percent, inside an "for example" workflow. Those are illustrations. I am not reporting them as a benchmark.

The how-to's own last section is the sentence I agree with. Brand presence does not, by itself, tell you what caused the visibility or whether it turned into pipeline. Scrunch tells you to track citations, agent traffic, and referral traffic as well. I would add one more requirement the how-to implies and does not operationalize: a person still has to read the answer when the category is regulated. A positive sentiment score on a wrong fee is worse than a missing mention.

AXP, and What It Does Not Replace

The Agent Experience Platform is the part of the pitch that is not a prompt log. The products FAQ says Scrunch can detect agent traffic and serve optimized content to the agent while the human site stays the same. The person approves recommendations and can pull from approved internal sources. The pricing table puts that product on Enterprise only, as a custom line, and tells you to get a demo. Core's optimize column is the one page a month and Basic generation. If you buy Core, you have not bought edge delivery.

I have not seen the served variant. I cannot tell you whether it is a stripped HTML copy, a rewritten answer, or both, or how a crawler is identified, or what happens when the human page and the agent page disagree. Disagreement is the risk I would write into a review before I turned it on. A model that cites the agent variant can repeat a sentence the legal team never approved for the human URL. Scrunch says the human site is unchanged. That protects the page people browse. It does not, by itself, guarantee the agent variant is the sentence you want cited. On a payments, lending, payroll, or compliance page, I would want the approval step left on, and I would want a person to read the variant. The FAQ says approval is part of the workflow. I did not see a screenshot of a forced approval on the pricing page.

Scrunch's security FAQ says Scrunch has completed a SOC 2 Type II audit by an independent auditor, and that a Trust Center is public without an account. I did not open the Trust Center and download the report on 10 November. A FAQ that says the report exists is not the PDF. The same FAQ says Scrunch supports SAML and OAuth single sign-on, role-based access, GDPR, and CCPA, and that it does not sell personal information. The pricing table is more specific about the plan gate: Google single sign-on is on Core, and SAML and OIDC are on Enterprise. I would use the pricing table for the gate and the security FAQ for the claim that a Type II audit happened. If procurement cannot start without the PDF, ask for it. Do not treat Core's Google SSO as the enterprise review.

The security FAQ also says enterprise support comes with guaranteed SLAs. It does not print the number of hours. I will not invent one. The pricing table's support row is email on Core, and email plus Slack on Enterprise, with a dedicated account team on Enterprise. That is the operational version of "support."

The Trial, and the $500 Agency Plan

The trial FAQ is plain. Seven days. Core features, including up to 125 unique prompts. Tracking across the four Core engines. Five webpage audits. AI search trends and automated insights. A credit card is required. The subscription starts unless you cancel. I did not click the signup form, so I cannot tell you whether the card is charged for a verification hold or whether the $250 appears on the confirmation screen. I would read the screen. A trial that converts by default is not a free look you can forget about. It is a subscription with a delay.

I also cannot tell you whether the 7 days of responses count against a later paid month, or whether the prompts you add in the trial carry over. The FAQ does not say. Cancel if the engines are wrong. Do not wait for a usage email that the FAQ does not promise.

Agency pricing is the gap I would not paper over. The pricing FAQ says Agency Core is $500 a month and Agency Enterprise is custom. Scrunch's agency platforms post repeats the $500 and the custom line, and it describes a partner program: referral commissions of up to 20 percent, prospecting licenses, free seats on referred client accounts, a co-marketing fund, and help with training and pitches. The products FAQ adds self-serve setup with prepopulated data, prospecting licenses and workspaces, and a unified workspace for more than one client. None of those pages, in the text I could read on 10 November, say how many prompts, responses, brands, or pitch workspaces $500 includes.

Third-party writeups have filled that blank with allowances. I am not copying them into a budget. If the allowance is not on a Scrunch URL I can cite today, it is not a cap I will promise a client. Ask Scrunch to print the prompt count, the response cap, the number of brand workspaces, and whether the four engines or the nine are on Agency Core. A $500 price without those four facts is a label. Two brand Core plans, at $250 each, are the same headline dollars as Agency Core and would be two workspaces of 125 prompts if the brand card applied twice. I am not saying that is what Agency Core is. I am saying the FAQ does not show it is more than that, and it does not show it is less.

Scrunch's own guide to choosing a visibility platform, which I also opened, prints competitor prices I will not use. It lists Peec at figures below the monthly cards on Peec's own site, and it lists Profound self-serve prices that Profound's pricing page does not show. Profound, on 10 November, was still a free trial and custom Enterprise. I am mentioning the guide only so nobody budgets from it. A vendor's comparison table is a claim about other vendors. The other vendor's pricing URL is the invoice.

Where Scrunch Is Strong, and Where It Is Not

The strong case is specific. Perplexity is on the published plan, not behind a quote. Copilot is on it too. You can add your own prompts during the trial, which Profound's trial FAQ does not allow. Bot traffic and a small audit sit next to the log, which a pure prompt counter does not always include. Google SSO is on Core, so a five-person team is not sharing one login. Five licenses are printed on the card. Citations, sentiment, and funnel stage are on the $250 column, not held for Enterprise. The stored response, if the how-to matches the product, is the row a Monday meeting can use.

The weak case is just as specific. Gemini, Claude, AI Mode, Grok, and Meta AI are a quote. One country is a quote if you need a second. Five competitors is a small set. Twenty-five pages is a small sitemap. One optimization a month is not a content program. The response cap may not support 125 prompts on four engines every day, and Scrunch does not publish the formula that would settle it. AXP is not included. General-purpose writing, by Scrunch's own post, is not shipping. Export to Looker and the query API are Enterprise. There is no public Enterprise price, so the moment the engine list grows, you are back in a sales process. The trial needs a card and converts.

On a fintech shortlist, Austin Heaton still asks for one stored answer before the invoice is approved. The answer has to show the brand, the URL, and the engine. A presence score without that row can wait. If the stored answer is wrong about a fee or a license, the next step is a person, not another dashboard. Pricing for that kind of engagement depends on scope. The measurement stack I use around a log is how I measure AEO results.

Who Scrunch Fits

• You need Perplexity and Copilot on a page with a dollar, and one country is enough. Core is built for that sentence. Read the response cap before you promise daily coverage of all 125 prompts on all four engines. Five competitors has to be enough.
• You also want a first look at bot access on a few URLs. The five audits and the 25-page sitemap are the reason to prefer Core over a cheaper four-engine log. They are not a reason to skip a technical crawl of the rest of the site. If the site is large, Enterprise's full-audit line is the row, and it is a quote.
• You need Gemini or Google AI Mode in the same refresh. Do not buy Core for that. Peec can name both inside the three models you choose, at a lower published price, and it will not name Perplexity until an add-on or Enterprise. Otterly sells Gemini and AI Mode as add-ons on top of the four engines Core already has. The Peec alternatives page is the shortlist if Peec's three-model cap is the thing you are trying to leave, and Scrunch is one row on it, not the default.
• You need an editable prompt and an export this week, and you can accept a credit meter. AthenaHQ's published card is a different shape. The comparison is AthenaHQ vs Profound. I am not restating Athena's credits here as a page I re-proved line by line. Scrunch Core's Looker and API cells are off.
• You need the edge delivery product. That is Enterprise, and it is a demo. Do not describe Core as AXP. Keep a person on the approval step if the variant can be cited.
• You are an agency with three brands. Ask for the Agency Core allowances in writing before you compare $500 with three brand subscriptions or with Peec's agency credit pools. I could price Peec's agency page on 10 November. I could not itemize Scrunch's.
• Procurement needs SAML, a data API, and the SOC 2 PDF. That conversation is Enterprise, plus the Trust Center. Core's Google SSO will not satisfy it. I would not start the review on a 7-day card trial and hope the PDF arrives inside the week.
• You actually needed pages. Scrunch's own post says the general-purpose writer is not available yet. One page optimization a month will not feed a category. The publishing decision is separate, and a visibility log is still how you tell whether the new URL was cited.

Verdict

I would buy Scrunch Core for a single-country brand whose buyers use Perplexity or Copilot, whose competitor set is five names or fewer, and whose first on-site question is whether agents can retrieve a short list of URLs. I would not buy it as a Gemini tracker, a multi-country tracker, a shopping suite, or a content team. I would not describe the 125 prompts as four daily engines until Scrunch writes down how a response is counted. I would not let the 7-day trial convert just because the card is already on file.

I would take the Enterprise conversation when the missing piece is Gemini, AI Mode, a second country, SAML, the API, or AXP, and when someone will paste the engine names and the prompt count into the order form. "Up to nine" is already a list of nine on the pricing page. The quote should repeat the nine, or it should say which ones were removed. I would not buy Enterprise because a blog post says Sitecore owns the company. Ownership is not an engine.

Against Otterly, Core is the more expensive way to get the same four names, plus a small audit and a tighter cap on countries, competitors, and workspaces. Against Peec, Core is the way to get Perplexity without leaving the published price, at the cost of Gemini, AI Mode, unlimited competitors, and the second country Peec sells on Pro. Against Profound's trial, Core is a real prompt you wrote, with Perplexity, and a bill. Profound remains the quote when the buying process is the security review and a tailored engine list. I would not run all four. I would run the one whose base engines match the prompts, then keep the stored answer.

What I Could Not Confirm

• How Scrunch turns 125 prompts and four engines into 5,000 responses. The page does not publish the formula. I did not multiply them into a promised daily sample.
• What happens at the cap. The pricing page asks the question. The extract did not include the answer.
• Whether trial prompts and trial responses carry into the paid month.
• The Agency Core allowances. The FAQ and the agency blog post price it at $500 a month. They do not, in the text I read, list prompts, responses, or brand workspaces.
• A CLI feature. One extracted cell on the pricing table said "Email + Slack" on the Enterprise side of a row labeled CLI, and that phrase is also the Enterprise support channel. I am not treating it as a product.
• A definition of Basic versus Advanced content generation, beyond Scrunch's own statement that general-purpose AI writing is on the roadmap and not available yet.
• A definition of product observability.
• Which CDN or analytics tools Core can read for bot and referral traffic. I did not connect one.
• The model version behind each engine name, or whether browsing is on.
• The SOC 2 PDF. The security FAQ says a Type II audit was completed and that the Trust Center is public. I did not download the report on 10 November.
• The SLA hours. The security FAQ says enterprise support has guaranteed SLAs and does not print a number.
• Any customer result, including the brand-presence percentage on the pricing page and the sample figures in the products FAQ and on the site-diagnostics page. They are Scrunch's. I did not recompute them.
• Competitor prices printed in Scrunch's buying guide. Peec's and Profound's own pricing pages disagree with that table. I used the vendors' pages.
• A stored answer, an export file, or an AXP response from inside the product. I read the public pages. I did not create an account.

Frequently Asked Questions

What does Scrunch track on the Core plan?

On the brand pricing page I opened on 10 November 2026, Core is $250 a month. It includes 125 unique prompts, 5,000 responses a month, and four engines: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Citations, sentiment, funnel stages, prompt management, and a reporting dashboard are on that column. So are 5 site audits, a 25-page sitemap, bot traffic, and 1 page optimization. The limits that change a purchase are 1 country, 1 language, 1 persona, and 5 competitors. Enterprise is where Gemini, AI Mode, Claude, Grok, and Meta AI appear.

Does Scrunch publish an Enterprise price?

No. The pricing page and the pricing FAQ both say Enterprise is custom. The FAQ also lists Agency Core at $500 a month and Agency Enterprise as custom. I could not find Agency Core's prompt count or workspace count on the brand pricing page. I would not sign the $500 plan until those caps are on the order form. Two times $250 is the same headline as $500, and that arithmetic is not a description of the agency plan.

Is Perplexity included before a sales call?

Yes. Perplexity is on the Core card, with ChatGPT, Google AI Overviews, and Copilot. You do not need Enterprise to name it. Gemini and Google AI Mode are the engines that wait for the quote. If Perplexity is the reason you are comparing tools, Core qualifies. If Gemini is the reason, it does not. Otterly includes the same four engines at a lower published price and sells Gemini as an add-on. Peec's self-serve list includes Gemini and does not include Perplexity.

What is the Agent Experience Platform?

Scrunch's products FAQ describes a delivery layer. You observe answers and bot traffic, you approve recommendations, and Scrunch can serve an agent-oriented version of the content while people still see the normal site. The pricing table puts AXP on Enterprise, as a custom demo, not on the $250 plan. Scrunch's tools post says general-purpose AI writing is still on the roadmap. I would not call Core a content platform, and I would not turn edge delivery on for a regulated page without a person reading the variant.

Does Core audit the whole site?

The pricing table says 5 site audits a month and a sitemap of 25 pages. The trial FAQ says five webpages. Enterprise says full site audits. A 25-page map can tell you whether a short list of URLs is blocked or thin. It will not describe a large documentation site. Budget a separate crawl if the domain is bigger than the cap.

Does the Scrunch trial need a credit card?

Yes, according to Scrunch's trial FAQ. The trial is 7 days, it includes Core features and up to 125 prompts, and it becomes a paid subscription unless you cancel. I did not complete a checkout. Put a cancellation reminder on the calendar the day you start it. Seven days is long enough to see whether a stored answer exists. It is not long enough to judge a content program that allows one page optimization a month.

Who should skip Scrunch Core?

Skip it when you need Gemini or Google AI Mode, a second country, more than five competitors, an API or Looker export, or a writer. Skip it if you cannot get a written answer on how 5,000 responses cover 125 prompts and four engines. Stay with a tool whose card already names the missing engine. Use the Enterprise quote only when the order form repeats the engines and the prompt count. No plan on this page guarantees a citation. If you want the prompt set designed around the questions your buyers ask, pricing depends on scope.

Read next:

• Peec AI vs Scrunch AI
• Peec AI Alternatives for AI Visibility Tracking
• Otterly.ai Review, November 2026
• Profound Alternatives for AI Visibility Tracking
• AthenaHQ vs Profound
• How I measure AI visibility

If the engine list, the response cap, and the 25-page sitemap are three different conversations, Book a Call and we will put one buyer prompt on the only cards that can track it.