Otterly.ai Review November 2026: From an AEO Consultant

Otterly.ai is the tool I would open when the job is a daily log of whether ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot named the brand and cited the domain, and the budget has to stay on a published price list. It is a weaker first buy when Gemini, Google AI Mode, and Claude have to be in the same refresh, because those three are add-ons, and the cheap plan is 15 prompts in one workspace. On 4 November 2026 the monthly prices on Otterly's pricing page were Lite at $29, Standard at $189, and Premium at $489. Enterprise starts at 1,000 prompts and is custom.

Last updated - November 2026

I am Austin Heaton. Most of the visibility logs I set up are for fintech teams. The rest are B2B SaaS and a few other industries when the buyer question looks the same. The useful question is not whether Otterly has a lot of panels. It is whether I can open the answer, see the cited URL, and tell a founder which page to change on Monday.

Prices, engines, and plan limits below are from Otterly's pricing page, read on 4 November 2026. Workflow details are from Otterly's help center: prompt monitoring, prompt detail, citations, the GEO audit, and the API article. Company facts are from the about page and the imprint. The wider shortlist, including Profound, Peec AI, and Semrush, is in Profound vs Peec AI vs Otterly vs Semrush. This page stays on Otterly.

Key Takeaways

• On 4 November 2026, Otterly's pricing page showed Lite at $29 a month, Standard at $189, and Premium at $489. The annual prices printed beside them were $25, $160, and $422 a month. The page labels annual billing as 15% off.
• Every self-serve plan tracks four engines daily: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Google AI Mode, Gemini, and Claude are add-ons, priced by plan.
• The help center separates a brand mention in the answer from a domain citation. Prompt detail stores the AI response, a yes or no for the mention, a yes or no for the domain, and the cited URLs.
• Lite is 15 prompts, one workspace, and three recommendations a week. Standard is where unlimited workspaces, the API, MCP, Looker Studio, and Agent Analytics start, at 100 prompts.
• A GEO audit is one URL at a time. Otterly's own audit FAQ calls a score above 51% good and 60% to 80% optimal. That is their scale, not a citation guarantee.

What Is Otterly.ai in November 2026?

OtterlyAI is an AI search monitoring product. The imprint names the company OtterlyAI GmbH, company register FN 647749 y, St. Pölten, Austria. The about page says the idea formed in 2024, the monitoring product launched in October 2024, and the founders are Thomas Peham, Josef Trauner, and Klaus-M. Schremser. By December 2024, the same page says, more than 1,000 marketers were using it to watch AI Overviews, ChatGPT, and Perplexity. That is Otterly's history of itself.

The homepage FAQ, read the same day, says the product is used by 40,000+ marketing professionals and calls it recognized by G2, OMR, and Gartner. I am quoting Otterly's FAQ. I did not open the award pages, and I am not treating the headcount as an audited figure. A customer count does not tell you whether the cited URL is stored.

The product Otterly sells now is wider than the October 2024 monitor. The pricing page and the help center describe prompt research, a brand report, citation reports, a GEO audit, recommendations, an API, an MCP server, and Agent Analytics. Agent Analytics, in Otterly's onboarding glossary, is the view of which AI bots hit the site and which pages they read, from the site's own server logs. It is not on the Lite includes list. It is on Standard and Premium, with a cap of 200,000 events a month on Standard and 1 million on Premium.

If the job is a writing score rather than this log, that is a different category. The November walkthrough of that job is the SurferSEO review. Otterly can tell you a URL was cited. It does not publish the post.

Which Engines, Prompts, and Citations Does Otterly Track?

The unit Otterly sells is a search prompt: the question you type, tracked daily, across the engines on the plan. The prompt monitoring article says you add prompts by hand or from the AI Prompt Research tool, and that they are then monitored daily across the engines available in the account. Research is listed on Lite. You do not have to buy Standard to get prompt ideas. You do have to buy prompts if 15 is not enough.

The four engines in the price, and the three that are not

Lite, Standard, and Premium each say the same four engines: ChatGPT, Google AI Overviews, Perplexity, and MS Copilot. The pricing page then says Claude, Google AI Mode, and Gemini are extra add-ons. The homepage FAQ also says the product tracks mentions on ChatGPT, Perplexity, Google AI Overviews, and AI Mode, and a different answer says "six AI platforms" without naming the six. I am budgeting from the pricing page. AI Mode is an add-on there, not a line in the $29 card.

That split matters on a fintech site. A buyer asking about a card product may see the brand in AI Overviews and miss it in AI Mode, or the reverse. If both Google surfaces are in the report the board asked for, Lite is $29 plus the AI Mode add-on, which the add-on table lists at $9 a month on Lite, $59 on Standard, and $149 on Premium. Gemini is the same three prices. Claude is $29 on Lite, $109 on Standard, and $439 on Premium. Annual add-on prices are printed too: AI Mode or Gemini at $93, $610, or $1,540, and Claude at $300, $1,100, or $4,400. Those are list prices excluding tax, in Otterly's words.

Add the monthly list prices and the shape of the bill changes. Lite plus Gemini, AI Mode, and Claude is $29 + $9 + $9 + $29, which is $76, still on 15 prompts. Standard plus the same three add-ons is $189 + $59 + $59 + $109, which is $416, on 100 prompts. I am adding Otterly's own numbers. Otterly does not sell that stack as a named bundle. The point is that the $29 headline is the four-engine plan, not the seven-engine plan.

A mention is not a citation

This is the part I would not skip. The prompt table defines Brand Coverage as the share of AI responses for that prompt that mention the brand. Domain Citations are how many times the domain was cited as a source. They are different columns. Brand Mentions count appearances. The prompt detail article says the Responses tab stores each run: a preview of the answer, whether the brand was mentioned, an NSS sentiment score, whether the domain was cited, which tracked competitors appeared, and the run date. Open a run and the help article says you get the full text, the citation links when the engine provided them, and any shopping cards or ads.

Otterly's glossary calls Brand Coverage the main visibility KPI, and it calls NSS a net sentiment score from -100, entirely negative, to +100, entirely positive. The help article names NSS and does not restate the scale. I am using the glossary for the scale and the help article for what is actually on the response row.

The citations report goes one level down. A cited URL can be opened for citation count, whether the brand is mentioned on that page, the domain category, and which competitors appear on the page. Top Winners and Top Losers rank by percentage change. Otterly's formula, written out, is current minus previous, divided by previous, times 100. The same article warns that a page starting from a very low base can show a large jump on a handful of new citations. I would open the count before I briefed a writer on a "winner."

You can filter responses by engine, and by whether the answer included an ad or a shopping card. Export is CSV or JSON, and the help article says the export is per prompt, not in bulk. For a 15-prompt Lite account that is a small chore. For 400 prompts it is a workflow, which is one reason the API exists on Standard and above.

The homepage FAQ also says a manual ChatGPT or Perplexity session can disagree with Otterly, because those products personalize from memory, history, and location, and Otterly aims at a neutral monitor. I treat that as Otterly's own account of sampling. I did not run a paired test on 4 November. If a founder screenshots a chat that does not match the dashboard, that FAQ is the first place I would point, and then I would still open the stored answer.

How Does the Otterly Workflow Run?

The loop I can defend from the docs has five steps. Pick the prompts. Read Brand Coverage against Domain Citations, not as one score. Open the answer when a number moves. Audit the URL you want cited. Act on a recommendation only after a person has read the sentence.

Prompt research and query fan-out sit at the front. Fan-out, in the GEO audit article, is the set of related questions an engine expands a prompt into. That is how I would grow a 15-prompt list without guessing. Intent Volume, on the prompt table, is Otterly's estimate of how often that type of query is asked. It is an estimate. I would not put it in a board slide as search volume.

The brand report is the Monday view: top prompts, prompts trending up, prompts trending down. Tags exist so a fintech team can separate a card prompt from a lending prompt. Competitors are unlimited on the includes list I read, including Lite. Workspaces are not. Lite is one workspace. Standard and Premium say unlimited workspaces. If the company has a US brand and an EU brand, Lite is the wrong card even when 15 prompts would have been enough for one of them.

Recommendations are the action layer. Lite includes three a week. Standard and Premium say unlimited. I have not seen a sample recommendation in the public docs that I would grade, so I am not claiming they are good. I am claiming the cap is real. Three a week is a nudge. It is not an editorial calendar.

Reporting out of the tool starts at Standard: a Data Studio connector, 2,000 API requests a month, and 2,000 MCP requests a month. Premium raises those to 5,000 and 5,000. The API article says a call can pull brand mentions, brand coverage, domain citations, share of voice, sentiment, and prompt-level results. It also says a tracked prompt does not consume an API request. A request counts when something outside Otterly calls the API. The rate limit in that article is 2,000 requests per 5-minute rolling window, with bearer-token auth. Lite has no API line. Enterprise says custom request caps.

If the dashboard still does not match the prompt list the sales team actually hears, Book a Call and bring the 15 questions you would not want a model to answer without you.

What Does the GEO Audit Check?

The GEO audit is Otterly's on-page check, and it is separate from the brand monitor. The help article splits it into three parts: a crawlability checker, a content checker, and query fan-out.

Crawlability is server access and robots.txt: which bots are allowed or blocked. Content analysis looks at static versus dynamic content, a readiness score with recommendation steps, and structured data, including structure, metadata, and technical checks. You can download the crawlability and content sections as a PDF. Fan-out shows the expanded queries for a prompt you enter.

The limits are in Otterly's own FAQ on that article. The check is one URL, even if you paste the domain. You cannot delete an audit. You cannot bulk-upload URLs in the interface. The article says a multi-page check is an API request instead. The monthly caps on the pricing page are 1,000 GEO audits on Lite, 5,000 GEO URL audits on Standard, and 10,000 on Premium. One block on the pricing page says "GEO Audits" for Lite and another says "GEO URL Audits." I am treating those as the same 1,000 allowance. I could not find a sentence that defined a difference.

Otterly's audit FAQ says anything above 51% is good, and that 60% to 80% is optimal. I would not manage a fintech content program to that number. A page can score well and still be the wrong URL for the prompt, and a page can be blocked by robots.txt and never enter the answer no matter what the prose says. The crawlability section is the part I would trust first. The percentage is Otterly's label.

Audit volume and monitor volume are easy to confuse. A Lite account can audit 1,000 URLs a month and track 15 prompts. The audit does not watch the engines. The prompts do.

How Much Does Otterly Cost?

These are the figures printed on the pricing page on 4 November 2026. Monthly first, then the annual price the page shows when annual billing is selected. The header says 15% off for annual. Premium's annual price, $422, is not exactly 15% off $489. I am reporting the numbers on the page, not a discount I calculated.

A few rules sit under the cards and change the invoice. Extra prompts are not sold on Lite. On Standard you can add up to 300 extra prompts, and Otterly says that after that you move to Premium. Each extra block of 100 is $99 a month. Standard at 400 prompts, if you could buy it that way, would be three extra blocks, $297, on top of $189, which is $486, almost the Premium price, and Premium already includes 400 prompts plus the higher API cap. I would not stack Standard to 400. I would compare Premium.

Team members are unlimited on every card I read, including Lite. Countries and languages are also listed as unlimited on the includes list. An older Otterly comparison page has said "50+ countries." I am using the pricing page I opened on 4 November, which says unlimited. I did not click through a country picker in a logged-in account.

Agency Partners do not get a cheaper plan. The pricing page says you subscribe to Standard or Premium, then apply. Partners get 150 prompts on Standard instead of 100, and 500 on Premium instead of 400, plus pitch workspaces, Looker reports with the agency's branding, and one invoice. The plan price does not change.

The homepage FAQ says the trial is 7 days and that no credit card is needed. The pricing FAQ says there is a free trial for new users and does not repeat the day count or the card line. I am citing the homepage FAQ for the 7-day, no-card claim. Cancellation, on the pricing FAQ, is self-serve, and the same answer says subscriptions are monthly so a monthly plan can be cancelled anytime. It does not spell out the annual contract's cancellation terms. I would read those before paying $422 a month for a year of Premium.

There is no separate OpenAI bill. The pricing FAQ says you do not need an additional OpenAI subscription. Payment is standard credit cards, with other methods through support.

Where Otterly Is Strong, and Where It Is Not

The strength is that the cheap plan is a real monitor, not a sample. Fifteen prompts, four engines, daily, with the answer and the citation stored, unlimited users, and a 7-day trial that Otterly says does not need a card. For a founder who wants to know whether ChatGPT and Perplexity name the company at all, that is enough to start. The help center is specific enough that I can tell a writer what Brand Coverage means without inventing a definition. The GEO audit at least looks at robots.txt, which is the failure I still find on fintech sites that have spent a year on prose.

The weakness is the add-on cliff and the workspace cliff. Gemini and AI Mode are the engines a lot of B2B teams now have to report, and they are not in the $29 or the $189. Claude on Premium is $439 a month by itself. Lite's single workspace and three recommendations a week will feel small as soon as a second brand or a second market shows up. Export is per prompt unless you are on a plan with the API. And none of this earns the citation. Otterly's recommendations and audits describe work. They do not publish the page, and they do not place the third-party mention a model may be trusting instead of you.

I also would not manage the account from a single coverage percentage. Otterly gives you the split, which is the reason to buy it. If the team only screenshots Brand Coverage, they have thrown away the column that says whether the domain was the source.

Who Otterly Fits

Pick from the engines and the workspace, then from the contract.

• You need a first baseline this week. Lite, if ChatGPT, AI Overviews, Perplexity, and Copilot are the four the board named, and 15 prompts cover the real questions. Do not expect the API. Do not expect a second workspace.
• One brand, a content lead, and a Looker or warehouse habit. Standard. Spend the 100 prompts on non-branded questions. Open the stored answer when coverage moves. The API is there if the Monday deck cannot be a login.
• Gemini or AI Mode is non-negotiable. Add the price before you compare Otterly with a tool that includes them. The head-to-head on two of those tools is Peec AI vs Scrunch AI.
• An agency has several client brands. Standard or Premium, then the partner application if you want the extra prompts and pitch workspaces. Lite will not hold the roster.
• You already live in Ahrefs or Semrush and the question is the suite's AI report. Read Ahrefs vs SEMrush for AI search reporting before you add another login. Otterly is a specialist log. It is not a backlink index.
• Fintech, payments, payroll, or lending. Use the stored answer. Do not let a recommendation rewrite a fee, a license, or a competitor named as a partner. On a live account, Austin Heaton still reads that sentence. The coverage number is allowed to be faster than a person. It is not allowed to be the last reader.

The pages that have to earn the citation, once the log shows a gap, are the work behind measuring AI visibility. A monitor tells you the gap. It does not decide which URL the model should repeat.

What I Could Not Confirm

• A logged-in country list. The pricing page says unlimited countries and languages. I did not test the picker.
• That the homepage's "six AI platforms" names a specific six. The pricing page is four included engines plus three add-ons.
• Whether Premium's $422 annual price is meant to be 15% off. The page says 15% off and also prints $422.
• Annual cancellation terms. The FAQ I read speaks about cancelling a monthly subscription.
• A numeric difference between "GEO Audits" and "GEO URL Audits" on Lite. Both figures I saw were 1,000.
• The quality of recommendations. I can see the weekly cap. I cannot see a graded sample in the public help center.
• That a manual chat will match the dashboard. Otterly says personalization can make them differ. I did not run a paired test on 4 November.
• Seat roles beyond "unlimited team members." The onboarding glossary mentions admin, member, and viewer. The pricing page does not price them separately.

Frequently Asked Questions

How much does Otterly.ai cost in November 2026?

Otterly's pricing page, read on 4 November 2026, shows Lite at $29 a month, Standard at $189, and Premium at $489. Annual billing is labeled 15% off, and the annual prices printed on the page are $25, $160, and $422 a month. Enterprise is custom and starts from 1,000 prompts. Extra prompts are $99 a month for 100, on Standard and Premium only. Google AI Mode and Gemini are $9, $59, or $149 a month depending on the plan. Claude is $29, $109, or $439.

Which AI engines does the base Otterly plan track?

Lite, Standard, and Premium each include ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, tracked daily. Claude, Google AI Mode, and Gemini are add-ons. A homepage FAQ also refers to six platforms and mentions AI Mode in another answer. The price I would put on an invoice is the pricing page, where AI Mode is not inside the plan price.

Does Otterly separate a brand mention from a citation?

Yes. The prompt monitoring article defines Brand Coverage as the share of responses that mention the brand, and Domain Citations as how often the domain is cited as a source. Prompt detail stores the answer text, a yes or no for the mention, a yes or no for the domain, and the citation links when the engine provided them. A coverage score without that row is not the report I would keep.

What does an Otterly GEO audit actually check?

One URL. The help article describes a crawlability check of server access and robots.txt, a content check of static versus dynamic content, readiness, and structured data, and a query fan-out of related prompts. Otterly's FAQ on that page says a score above 51% is good and 60% to 80% is optimal. You cannot bulk-upload URLs in the interface, and you cannot delete an audit. Monthly caps are 1,000 on Lite, 5,000 on Standard, and 10,000 on Premium.

Is there a free Otterly trial?

The homepage FAQ says new users get a 7-day free trial and that no credit card is needed. The pricing FAQ confirms a free trial and does not repeat the length or the card rule. I did not see a permanent free plan on the pricing page.

Which Otterly plan fits a small team?

Lite, if one brand, 15 prompts, and the four included engines are enough. Move to Standard when you need a second workspace, more than three recommendations a week, Looker Studio, or the API. Do not buy three add-ons on Lite and expect the prompt cap to stay comfortable. Fifteen prompts is the constraint that shows up first.

Does Otterly replace Peec AI or Scrunch?

Not by itself. Otterly is the published-price daily log for four engines, with Gemini and AI Mode as add-ons. Peec and Scrunch price a different engine mix, a different country limit, and a different entry bill. The comparison is in the Peec AI vs Scrunch AI article. The four-tool shortlist that includes Otterly next to Profound and Semrush is a separate page, and it is where I would start if the buying question is still "which category," not "how does Otterly's invoice work."

Read next:

• Peec AI vs Scrunch AI for AI Visibility Tracking in 2026
• Profound vs Peec AI vs Otterly vs Semrush
• Ahrefs vs SEMrush for AI Search Reporting
• Compare AEO consultants and agencies

If the four included engines are not the four the board asked about, Book a Call and we will price the add-ons against the prompt list before anyone signs the annual invoice.