Peec AI vs Scrunch AI for AI Visibility Tracking in 2026

Peec AI is the better fit when the brand plan has to cover more than one country, unlimited competitors, and a choice of three models from a list that already includes Google AI Mode and Gemini, at a published $95, $245, or $495 a month. Scrunch is the better fit when Perplexity has to be in the base price, the team wants AI bot traffic and human referrals in the same login, and one country, one language, and five competitors are enough, at $250 a month for Core. On 4 November 2026 neither vendor's entry plan was a seven-engine monitor. The engines you do not see are the ones that change the invoice.

Last updated - November 2026

I am Austin Heaton. The tracking setups I review are mostly fintech, with B2B SaaS and other industries when the buyer question is the same. A visibility tool is a log. It is worth paying for when I can show the answer, the cited URL, and the country the prompt ran in. It is not worth paying for when the score cannot be opened.

Brand prices and the feature table are from Peec's pricing page for brands, read on 4 November 2026. Agency credits are from Peec's agency pricing page the same day. Metric definitions that the November table does not spell out are from Peec's AI instructions page, which says it was last updated in July 2026. I say so when I use it. Scrunch prices and limits are from Scrunch's pricing page and from Scrunch's own FAQ pages on plan prices, the trial, and what the product tracks. A single-product walkthrough of a cheaper four-engine log is the Otterly.ai review. This page stays on Peec and Scrunch.

Key Takeaways

• Peec's brand plans, monthly, are Starter $95 for 50 prompts, Pro $245 for 150, and Advanced $495 for 350. Each lets you run 3 models. Enterprise is custom. Scrunch Core is $250 a month for 125 prompts and 5,000 responses. Scrunch Enterprise is custom.
• Peec's self-serve model list is ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, and Naver AI. Perplexity is not in that included list. It appears on Enterprise and in an Additional Models add-on whose dollar price I could not read.
• Scrunch Core includes ChatGPT, Perplexity, Google AI Overviews, and Copilot. Gemini, Claude, Google AI Mode, Grok, and Meta AI are on the Enterprise list of nine, not on Core.
• Peec Starter is one country and one project. Pro and Advanced are three countries. Scrunch Core is one country, one language, one persona, and five competitors. Peec's competitor cap on the brand table is unlimited.
• Peec's November table lists Retrievals and Citation share as separate rows on every brand plan. Scrunch's table has one row labeled Citations / Sources, and its FAQ describes a citation as a link in the answer. I did not find a Scrunch page that split a retrieved URL from a linked one.

What Job Are These Two Tools Doing?

Both products sell a prompt log: you choose the questions, the tool runs them, and you get some version of who was named and which sources were involved. The four-way version of this decision is Profound vs Peec AI vs Otterly vs Semrush. The invoices below are the pages I opened on 4 November 2026, not the prices on that older shortlist.

Peec's pricing page says it is trusted by 4,000+ brands and agencies. Scrunch's pricing page says 500+ leading brands and agencies. Those are the vendors' lines. I am not using them to pick a winner. Peec's agency page also says the company has raised $40 million. I am not using that figure either. It is not a feature, and I did not match it to a filing.

What I will use is the table. Peec prints a row for prompts, active models, countries, projects, citation share, retrievals, crawl insights, and API access. Scrunch prints a row for prompts, responses, countries, competitors, citations, bot traffic, and whether product observability is on the plan. The buying decision is which of those rows your Monday meeting actually needs.

How Do Peec AI and Scrunch Compare?

The table uses each vendor's labels. "Google AIO" is Scrunch's label on the pricing page. I am not expanding it into AI Overviews plus AI Mode, because Scrunch lists Google AI Mode only on Enterprise. Peec lists AI Mode and AI Overviews as separate models you can choose.

If you want this run as a measurement program rather than a login, that is the work behind measuring AI visibility. The tools can sample. They do not know which prompt your pipeline needs a model to answer.

If the country limit and the engine list still do not match the deck, Book a Call and bring the three engines the board already asked about. The third engine is usually the one that forces the upgrade.

What Does Peec AI Include Before Enterprise?

Peec's brand comparison is four columns: Starter, Pro, Advanced, Enterprise. The first three are self-serve prices. Enterprise says Talk to Sales.

The prompt math

Starter is 50 prompts, Pro is 150, Advanced is 350, Enterprise says unlimited. Active models are 3, 3, 3, and unlimited. Frequency is daily on the three priced plans. Enterprise says daily or weekly. The table's own note says monthly AI answers are tracked prompts multiplied by active models and by tracking frequency. The printed totals are 4,500, 13,500, and 31,500. Those totals match 30 days of daily runs on 3 models: 50 times 3 times 30 is 4,500, and the same check holds for the other two. I am showing the multiplication because it explains the number. Peec prints the total. It does not print the "30" on the row.

Countries are 1, then 3, then 3, then unlimited. Projects are 1, 2, 5, and unlimited. Languages, competitors, and team users are unlimited on every column, including Starter. That is a different shape from Scrunch Core, which caps competitors at 5 and licenses at 5 and languages at 1.

Annual billing, in the FAQ text on the brand page, is a 15% discount. I did not see the annual dollar amounts printed in the text I could extract. I would not invent $80.75 for Starter. Confirm the annual invoice in the billing toggle before you sign it.

Which models you can actually turn on

The included list, repeated for Starter, Pro, and Advanced, is ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini, and Naver AI. You run three of them. Perplexity does not appear in those three columns. It appears at the end of the Enterprise list, after Claude Sonnet 4 (API), GPT 5 Search (API), Grok (API), Deepseek (API), Qwen (API), Mistral (API), and Meta Spark (API).

There is a second door. Under Add-ons, the page says Additional Models let you track more models without switching plans, and the names in that block include Perplexity, along with ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, and Gemini. The note says the price reflects one additional model based on the prompts included in the plan. I could not read a dollar amount for that add-on in the page text on 4 November 2026. I am not going to quote an older figure from a July instructions page when the live page did not show it.

Naver AI is the model I would not ignore if the company sells in Korea. It is on the included list. It is not a reason to buy Peec for a US-only fintech. It is a reason the "pick three" choice is a real choice. A team that spends all three slots on ChatGPT, AI Overviews, and AI Mode has not bought Gemini, and a team that spends one slot on Naver has not bought a fourth Western engine unless they pay for the add-on.

What the report rows mean

The visibility row, in Peec's own caption, is visibility, position, sentiment, and share of voice, tracked daily against competitors. Prompt volume is a 1 to 5 score of relative demand, not a keyword-volume export. Prompts can be tagged, classified as branded or non-branded, and classified as informational, commercial, or transactional. Personas, bulk import, and sub-brand tracking are marked included on Starter.

Source analytics is where I would spend the trial if I had one. The table lists a domain and URL detail view, subdomain tracking, a fan-out overview, Retrievals, Citation share, and source classification into categories such as competitor, editorial, reference, or UGC. Gap analysis is sources that appear often and name competitors but not you, down to the URL. Those rows are included on Starter, not held for Advanced.

Peec's July 2026 instructions page defines the split more tightly than the November table does. It says sources are URLs the model accessed while generating the answer, and citations are the subset explicitly referenced in the answer text. It also says brand visibility (the name appears) is reported separately from source visibility (the domain was used even if the name was not). The November table still has separate rows called Retrievals and Citation share, which is consistent with that split. I am citing the July page for the definitions and the November table for the fact that both rows are still on the cheapest brand plan. If Peec has changed the meaning of those words since July, the captions on the pricing page are the ones I would trust first, and they are shorter.

The same July page says most engines are collected by simulating the web interface rather than calling an API. I did not find a November page that repeated that method. I would ask Peec to show one stored answer next to a screenshot from the same day before treating the method as current.

Two rows are easy to over-read. Brand attribute scoring is on every plan. Custom attributes, the ones you define, start on Advanced. Objections are absent on Starter, monthly on Pro, and weekly on Advanced and Enterprise. Fact-checking is capped at 5 prompts and 5 facts on Starter, 10 and 20 on Pro, and 25 and 50 on Advanced. I would not describe Starter as an accuracy monitor. It is five checked prompts.

Shopping is included from Starter: a catalog from Shopify, a CSV, or Google Merchant Center, plus SKU-level visibility, position, and win rate. A payments company with no catalog can ignore it. A lender or a card issuer with named products should not, if AI shopping carousels are part of the channel they care about. Scrunch puts product observability on Enterprise only. That is one of the cleaner splits in this comparison.

Crawlability, the robots.txt check against 40+ bots, is on every Peec plan, as are AI referrals. Crawl insights are capped at 4.5 million bot visits on Starter, 13.5 million on Pro, and 31.5 million on Advanced. The table lists log sources that include Cloudflare, AWS, Akamai, WordPress, a webhook, and a CSV upload.

CSV export and MCP are on Starter. The API starts on Pro. Looker Studio starts on Advanced. SSO is Enterprise only. Support is chat on Starter and chat plus email on Pro and Advanced. SOC 2 is marked included. The table does not say Type I or Type II, so I am not treating the checkmark as a certification I read.

Peec's agency page is a credit pool, not the brand prompt packs. Essential is 10,000 credits, Growth is 25,000, Scale is 65,000, and Comprehensive is custom. The page's unit is 1 prompt times 1 model times 1 day equals 1 credit, and it says a three-model prompt costs about 90 credits a month. The daily example on the page shows 111, 277, and 722 prompts, which is those pools divided by 90. Credits do not reset. The minimum project is 900 credits. I could not read a dollar price for those three tiers. Annual billing is described as about 15% off. I will not guess the invoice.

What Does Scrunch Include on Core?

Scrunch's brand pricing page has two columns that matter: Core at $250 a month, and Enterprise as a custom quote. The FAQ states the same split and adds agency pricing: Agency Core at $500 a month, Agency Enterprise custom. I am using the FAQ for the $500, because the brand pricing view I read did not print the agency dollar amount in the same card as the $250.

Core is 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace, and 5 user licenses. The four engines on the card are ChatGPT, Perplexity, Google AIO, and Copilot. Countries, personas, and languages are each 1. Competitors are 5. AI Search Trends covers 3 topics. Query fan-out is marked limited. Funnel stages, citations and sources, prompt management, and the reporting dashboard are marked on.

Five thousand responses divided by 125 prompts is 40 responses per prompt in a month, if every prompt is used and the runs are spread across the list. Scrunch does not say that on the page. I am labeling the division so nobody treats 40 as a promised daily schedule. The page does not say Core refreshes daily. Peec's priced plans do say daily. That is a difference I would confirm in a trial before I told a founder the log was a day old.

The FAQ on what Scrunch tracks is more specific than the pricing grid. It names brand mentions, competitive presence, share of voice, answer position and rank, sentiment, citations, AI bot traffic, AI referrals, and AI search trends. Position, in that FAQ, is whether the brand is in the top, middle, or bottom of the response, and in what order. Citations, in the same list, are whether the answer links to the brand, a competitor, or a third party. Sentiment is positive, neutral, or negative. I did not find a Scrunch page, among the ones I opened, that published a numeric sentiment scale, or that separated a URL the model retrieved from a URL it linked. The pricing row is "Citations / Sources" as one line. I would ask to see a single answer with the link and the retrieved pages before I treated those words as two metrics.

On-site measurement is the part Scrunch puts on the Core card that a pure prompt log often sells later. AI bot traffic is marked on Core. The FAQ describes referrals as people clicking through from an AI answer. Site audits are 5 a month, and the sitemap on Core is 25 pages. Page optimizations are 1 a month. Content generation is Basic on Core and Advanced on Enterprise. The Agent Experience Platform, which Scrunch abbreviates as AXP, is not on Core. The card says to get a demo. Product observability is also Enterprise only, so the March 2026 shopping post on Scrunch's blog is not something I would assume is inside the $250 plan. The pricing table is the gate.

Enterprise is where the model list becomes nine: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AIO, Copilot, and Grok. It is also where Scrunch puts custom prompt and response volumes, unlimited countries, API access, Looker Studio, MCP as custom, SAML or OIDC SSO, a dedicated account team, and exec or board reporting. Google single sign-on is marked on Core. The fuller SSO is not. Support on Core is email and self-serve onboarding. Enterprise adds Slack, onboarding help, and strategy calls.

The trial FAQ says the 7-day trial includes Core's features, including 125 prompts and five site audits, and that a credit card is required. Unless you cancel, Scrunch says the account moves onto the paid plan. That is a different trial from a no-card week. I would set a reminder on day six.

Which Limits Actually Change the Decision?

Four limits decide this pair more often than the feature count.

The first is Perplexity versus Google AI Mode. Scrunch Core includes Perplexity and does not include AI Mode. Peec's included list includes AI Mode and does not include Perplexity unless you buy the add-on or Enterprise. A team that has been reporting Perplexity for a year will feel that on day one of a Peec Starter setup. A team that has been reporting AI Mode will feel it on Scrunch Core. Otterly, for a lower published price, includes Perplexity and sells AI Mode as an add-on. That third option is the Otterly review, and it is the one I would price before calling either of these two the only specialist log.

The second is country. A fintech with a US product and a UK product cannot represent both on Peec Starter or on Scrunch Core. Peec Pro is the first priced plan I found that allows three countries, at $245, which is five dollars under Scrunch Core and still one workspace short of a multi-brand agency. Scrunch does not unlock unlimited countries until Enterprise, which is a quote. If the company is single-market, this limit is free. If it is not, it is the whole purchase.

The third is the competitor cap. Peec says unlimited on Starter. Scrunch Core says five. Category queries in payments and payroll routinely name more than five companies. A cap of five means the share-of-voice math is the share against the five you remembered to add, not against the set the model actually listed. I would rather have the uncapped list and a thinner engine menu than a four-engine menu that ignores the sixth brand.

The fourth is evidence. Peec's table separates retrievals from citation share and puts the domain and URL view on Starter. Scrunch's FAQ describes the link in the answer and the bot hits on the site, and it does not, on the pages I read, promise the retrieved-but-not-linked URL. Buy the row you will open. If the company already pays for a suite, the specialist log still has to beat that suite on the stored answer. That comparison is Ahrefs vs SEMrush for AI search reporting.

Who Each Tool Fits

Pick from the engine, the country, and whether anyone will open the answer.

• One country, Perplexity is mandatory, and you want bot traffic beside the prompt log. Scrunch Core, if five competitors and five seats are enough and you can live without Gemini and AI Mode. Put the day-six cancellation reminder on the calendar. The trial takes a card.
• You need AI Mode or Gemini in the base selection, and Perplexity can wait. Peec Starter, with the three slots spent on purpose. Move to Pro when the second country or the API shows up, or when 50 prompts truncate the category.
• You need Perplexity and AI Mode in the same weekly report. Do not assume either entry plan does this. Price Peec's additional-model add-on, which I could not read a dollar figure for, against Scrunch Enterprise. Then price Otterly's AI Mode add-on on a plan that already includes Perplexity.
• An agency with a roster of brands. Peec's credit pool is built for that, and I would make them put a dollar on Essential before I compared it with Scrunch Agency Core at $500. Peec's brand plans are the wrong shape once you are past five projects. Scrunch Core is one workspace.
• A commerce brand that needs SKU-level shopping visibility. Peec includes it from Starter. Scrunch's pricing table puts product observability on Enterprise.
• You need the model to be fact-checked against a fee schedule. Peec's fact-check caps are the feature, and they are small. Scrunch's sentiment row is positive, neutral, or negative. Neither one is a compliance review. Someone still reads the answer.
• Fintech, payments, payroll, or lending. Prefer the tool that will show the sentence. A share-of-voice movement without the answer is how a wrong APR gets into a slide. On a live account, Austin Heaton still reads that sentence. The same rule applies when a writing tool offers to publish the page, which is a different purchase, covered in Frase vs Surfer for blog posts.

The consultant and agency version of this decision, if the dashboard is not the thing you want to operate, sits on the comparison index. A tool subscription and an engagement are different bills. This page is only the tool.

What I Could Not Confirm

• A dollar price for Peec's Additional Models add-on, including Perplexity on Starter, Pro, or Advanced.
• A dollar price for Peec agency Essential, Growth, or Scale. The credit pools and the example prompt counts are on the page. The invoice is not, in the text I could read.
• Annual dollar prices on Peec's brand plans. The page says the discount is 15%.
• Peec's trial length. I saw Get started and, on the agency page, start-trial controls. I did not see "7 days" on the brand pricing page.
• That Peec still collects answers by simulating the consumer interface. That sentence is on the July 2026 instructions page. I did not re-verify the method in November.
• Scrunch's run frequency on Core. The card says 5,000 responses a month. It does not say daily.
• A Scrunch definition that splits retrieved URLs from linked citations.
• Whether Scrunch's March 2026 shopping features are inside Core. The pricing table marks product observability as Enterprise only.
• Either vendor's collection method against a live chat I ran myself on 4 November. This review is the public pricing pages, help pages, and Peec's instructions page. It is not a logged-in bake-off.

Frequently Asked Questions

Which is better for AI visibility tracking, Peec AI or Scrunch?

Peec AI is the better fit when you need to choose three models from a list that includes Google AI Mode and Gemini, you need more than one country before you talk to sales, or you need unlimited competitors on the entry plan. Scrunch is the better fit when Perplexity must be included at $250, you want bot traffic and a small site-audit allowance in the same plan, and one country plus five competitors is enough. Neither entry plan includes both Perplexity and Google AI Mode.

How much do Peec AI and Scrunch cost in November 2026?

Peec's brand page shows Starter at $95 a month for 50 prompts, Pro at $245 for 150, and Advanced at $495 for 350, with Enterprise custom. Annual billing is described as 15% off. I did not see the annual dollar amounts in the text I extracted. Scrunch's FAQ shows Core at $250 a month for brands, Enterprise custom, Agency Core at $500 a month, and Agency Enterprise custom. Peec's agency page lists credit pools and does not show a dollar price I could read for Essential, Growth, or Scale.

Which AI engines are included before you pay for an upgrade?

On Peec Starter, Pro, and Advanced you pick three from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, and Naver AI. Perplexity is outside that included list. On Scrunch Core the four engines are ChatGPT, Perplexity, Google AI Overviews, and Copilot. Gemini, Claude, Google AI Mode, Grok, and Meta AI are on Scrunch Enterprise. Peec puts Claude, Grok, and several API models on Enterprise as well.

Can either tool track more than one country on the entry plan?

No. Peec Starter is one country. Scrunch Core is one country and one language. Peec Pro and Advanced allow three countries. Scrunch does not say unlimited countries until Enterprise. If you sell in two markets, the entry card is the wrong card at both vendors.

Do they show the cited URL, or only a score?

Peec's pricing table lists a domain and URL detail view, Retrievals, and Citation share on every brand plan, including Starter. Peec's July 2026 instructions page says a source is a URL the model accessed and a citation is a URL shown in the answer. Scrunch's FAQ describes citations as links in the answer to you, a competitor, or a third party, and the pricing page marks Citations / Sources on Core. I did not find a Scrunch page that documented a retrieved-but-not-linked URL as its own metric.

Which one fits an agency with several brands?

Peec's agency page is built as a shared credit pool, with pitch projects and the ability to split credits across clients. I could not read the monthly dollar price. Scrunch sells Agency Core at $500 a month and keeps the $250 Core plan at one brand workspace. A single-brand in-house team does not need either agency plan. A roster does.

Is a 7-day trial available for both?

Scrunch's trial FAQ says yes: 7 days of Core, a credit card is required, and the subscription starts unless you cancel. Peec's brand pricing page has Get started buttons, and the agency page has a start-trial control on some plans. I did not see a day count for a Peec trial on the brand page I read on 4 November 2026.

Read next:

• Otterly.ai Review, November 2026
• Profound vs Peec AI vs Otterly vs Semrush
• Ahrefs vs SEMrush for AI Search Reporting
• SurferSEO November 2026 Review
• Compare AEO consultants and agencies

If the entry plan's engines are not the engines in the quarterly deck, Book a Call and we will put the add-on, the second country, and the competitor cap on one page before the trial card is charged.