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Austin HeatonSEO + AEO Consultant
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GEO / AI Overviews / B2B SaaS pipeline12+ years in search
Now booking GEO for B2B SaaS engagements

Hire GEO for B2B SaaS. Get Cited Where Buyers Shortlist You.

Generative Engine Optimization is how B2B SaaS brands get named in AI Overviews and generative answers when buyers shortlist vendors. Distinct from Answer Engine Optimization on this site: GEO is the hireable service aimed at generative citations and SaaS pipeline.

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Austin Heaton, GEO consultant for B2B SaaS
GEODocumented proof:
Lumanu, Riseworks, iSpeedToLead
Key Takeaways5 points
01

GEO wins AI Overviews and generative citations for SaaS.

02

AEO and GEO overlap, but GEO targets generative engines.

03

Money pages beat glossary posts for pipeline citations.

04

Entity signals decide which SaaS brands get named.

05

Lumanu, Riseworks, and iSpeedToLead are live proof.

Austin Heaton's take:

GEO is not a glossary term. For B2B SaaS, it is the commercial work of owning generative citations and AI Overviews so your product shows up when buyers ask who to shortlist. Brands that treat GEO as definitions lose to the competitor who shipped money pages and entity signals first.

Why SaaS brands lose generative citationsThe real gap
01

AI Overviews cite review sites and competitor comparisons first

02

Glossary and what-is pages say nothing a buyer can act on

03

Weak entity signals leave your SaaS unnamed in generative answers

04

Pipeline buyers shortlist in generative search before sales enters

Earned media

Featured In & Published On

14 publications
SimilarWebEuropean Business ReviewFast CompanyZapierFintechZoomEcommerce FastlaneNeuronWriterBeInCryptoStartup.infoDigital JournalCoruzantBusiness AgeEU Business NewsFinbold
Next step

Want your B2B SaaS brand in those answers?

Book a Call →
The work

What GEO for B2B SaaS Covers

Hireable service, not a definition

Austin Heaton does not publish another GEO glossary. The engagement builds money pages, entity signals, and technical foundations that get SaaS brands cited in AI Overviews and generative engines when buyers compare vendors.

01Money pages

Comparisons, alternatives, and use cases generative engines can cite for pipeline

02Entity and brand

Mentions, schema, and knowledge-graph signals so models name your SaaS correctly

03Technical SEO

Crawl access, structured data, and architecture generative systems can retrieve

04AI Overviews

Citation work aimed at Google AI Overviews plus ChatGPT, Perplexity, and Gemini

05MOFU / BOFU

Commercial content for buyers comparing SaaS vendors, not another TOFU blog

06Engagement model

GEO and AEO as one senior owner: fractional SEO or consultant retainer

Austin Heaton's take:

GEO is not a glossary term. For B2B SaaS, it is the commercial work of owning generative citations and AI Overviews so your product shows up when buyers ask who to shortlist. Brands that treat GEO as definitions lose to the competitor who shipped money pages and entity signals first.

GEO / AEO proof

Four Documented B2B Cases.

Documented on this site

These are B2B companies that sell to other businesses. The numbers below are from the live case studies on this site. Nothing invented.

Lumanu / FinTech · Creator payments01

656 AI-sourced clicks and 101 conversions in 60 days

Read the Lumanu case study →
Riseworks / B2B SaaS · FinTech02

288% organic growth and 575% AI search expansion

Read the Rise case study →
iSpeedToLead / B2B · Lead gen03

310.8% AI search growth and #1 citation share at 7.79%

Read the iSpeedToLead case study →
Pactvera / Legal tech · Digital agreements04

6,000%+ impression growth, featured next to DocuSign in 11 days

Read the Pactvera case study →
View All Case Studies →

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Trusted by

Clients and Partners

14 companies
RiseRiseLumanuLumanuAzuraNinja PromoNinja PromoStablecoin InsiderQodetureSumsubSumsubCryptoProcessingPactveraCube3.aiiSpeedToLeadGigapayBitizenshipInside Deep Tech
Client voices

From The People Who Have Worked With Austin

References
*****

Austin always focuses on winning, brings radical ideas, and executes with speed, one of the best content specialists I have worked with.

Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
*****

Austin stands out for his creative, strategic approach to growth, intentional, outcome-focused, and exactly why his projects succeed.

Milica Balaban
Milica Balaban
Founder, Marketics
*****

Austin is just one of those people you want on your team. He genuinely cares about helping his clients win.

MS
Marko Savic
Founder, Conn3ct
Questions

FAQ

6 answers
What is GEO for B2B SaaS as a hireable service?

GEO for B2B SaaS is Generative Engine Optimization as a commercial engagement: get your product cited in AI Overviews and generative answers when buyers shortlist SaaS vendors.

It is distinct from the AEO for B2B SaaS hire page on this site, which centers Answer Engine Optimization. GEO here targets generative citations and pipeline.

How is GEO different from AEO?

AEO focuses on answer engines and citation share across ChatGPT, Perplexity, Gemini, and similar systems. GEO emphasizes generative engines and AI Overviews that assemble answers from multiple sources.

Austin Heaton runs both in one senior engagement. Teams that only buy glossary content get neither.

Why do SaaS brands lose AI Overview citations?

Review sites and competitor comparison pages already own the generative citations most categories lost. Weak entity signals and TOFU blogs make it worse.

Money pages and entity work reverse that. Adjacent: ChatGPT optimization services and AEO for B2B.

What proof does Austin Heaton have for AI citations?

Lumanu: 656 AI-sourced clicks and 101 conversions in 60 days. Riseworks: 288% organic growth and 575% AI search expansion. iSpeedToLead: 310.8% AI search growth and #1 citation share at 7.79%.

Pactvera: 6,000%+ impression growth and placement next to DocuSign in 11 days. Full write-ups are on the portfolio.

Who should hire GEO for B2B SaaS?

Marketing and growth leads at B2B SaaS companies that need AI Overview and generative citations feeding pipeline, not another definitional blog.

Related: monthly pricing, fractional SEO, and AEO consultant.

How do teams start a GEO engagement?

Book a call. Austin Heaton looks at where you are missing from AI Overviews and generative answers, and which commercial pages you need to own.

No invented package price on this page. Retainer options are on the pricing page. Book a call.

Let's talk

Ready to Own GEO Citations for SaaS?

If buyers are asking generative engines which SaaS to shortlist, and you are not in the answer, you are already paying for it.

Book a Call With Austin →
12+ years in search
GEO proof: Lumanu, Riseworks, iSpeedToLead
Senior-led, no agency
Limited capacity